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Location

Netherlands

Rate

$26  / per hour

Years of experience

15+

About

As a seasoned professional with over a decade of experience in marketing, I specialize in driving marketing-led revenue growth through strategic product and go-to-market initiatives. My expertise spans product strategy, automation, content creation, email workflows, advanced analytics, and SEO. Notably, I led a logistics start-up to a 1000% marketing hyper-growth curve in 2018 and propelled a fintech company to a top 3 online search position in 2023 despite competitors having significantly larger budgets. My roles have consistently involved managing and elevating marketing operations teams, focusing on branding, community recognition, internal and external change management, and forming strategic marketing partnerships. In my current role as an Interim ADHOC Fullstack Sr. Marketer, I lead ABM-focused marketing campaigns, coordinating with a team to drive strategies for content calendar campaigns, social media topics, events, and community sales messaging. My hands-on approach includes optimizing processes with marketing automation workflows, sales mail drips, and co-authoring content for enhanced efficiency. Previously, as the Benelux Head of Growth Marketing at Ecovadis, I achieved significant ARR growth through targeted campaigns and strategic initiatives, managing budgets and ensuring team cohesion. My role as a Global Marketing Manager at Telespazio further highlights my ability to lead dynamic teams, secure impactful partnerships, and drive comprehensive ABM strategies.

Tech Stack

Marketing, Asana, ChatGPT, Jira, MailChimp, Manager, Meta Ads, Miro, Oracle, Salesforce, Scrum

Experience

  • Leading ABM-focused Marketing Ops campaigns and coordinating with a dedicated team to drive strategies for content calendar campaigns, social media topics, events, and community sales messaging as an Interim ADHOC Fullstack Sr. Marketer.
  • Optimizing processes with Marketing Ops automation workflows, sales mail drips, and co-authoring content for enhanced efficiency as an Interim ADHOC Fullstack Sr. Marketer.
  • Achieving 11%+ ARR growth MoM and propelling Ecovadis Benelux to a top 3 online search position through strategic initiatives and targeted campaigns as the Benelux Head of Growth Marketing.
  • Managing comprehensive campaigns across paid and non-paid media, social platforms, competitor research, events, and webinars, driving 1000%+ online growth as the EU Growth Marketing Lead & Brand at Sennder.
  • Securing impactful Marketing Partnerships for business cases and driving Marketing Automation workflows in Activation, Nurture, CRM, and Loyalty** as a Global Marketing Manager at Telespazio.
  • Leading Marketing Ops teams through bi-weekly sprints for acquisition and demand generation, ensuring 360-degree brand cohesion across all channels and materials as a Growth Product Marketing Manager.
  • Developing and executing Go-to-Market (GtM) strategies for various brands and managing ABM-focused sales materials, marketing automation infrastructure, and Demand/Lead Generation tactics as an Interim Global Growth Marketing Lead.

Employment history

Interim ADHOC Fullstack Sr. Marketer, Freelance May 2022 - Present
  • Lead ABM-focused Marketing Ops campaigns and coordinate with a dedicated team of FTEs and freelancers.
  • Drive strategies for paid and non-paid content calendar campaigns, social media topics, competitor and keyword research, events, webinars, and community sales messaging.
  • Optimize processes with Marketing Ops automation workflows, campaign optimization, sales mail drips, and co-author content for enhanced efficiency.
  • Ensure 360-degree brand and communication cohesiveness, actively seeking new Marketing Partnerships through outreach and collaborations.
Benelux Head of Growth Marketing, Ecovadis September 2021 - May 2022
  • Achieved 11%+ ARR growth MoM, propelling Ecovadis Benelux to a top 3 online search position.
  • Coordinated with freelancers and negotiated budgets with the Global HQ Strategy Team.
  • Focused on community building, sales material creation, and cohesive ABM strategies.
  • Managed Benelux budgets, ensuring team cohesion through regular meetings, retrospectives, and talent development.
Global Marketing Manager, Telespazio August 2021 - September 2021
  • Spearheaded ABM-focused campaigns for Enterprise Project Management Software and Recruitment & RPO tiers.
  • Led a dynamic Marketing Ops team through bi-weekly sprints, ensuring 360-degree brand presence across paid channels, social media, competitor research, events, and webinars.
  • Secured impactful Marketing Partnerships for business cases and drove Marketing Automation workflows in Activation, Nurture, CRM, and Loyalty.
  • Managed budgets and established data point connections with the engineering team to capture the full user journey.
Growth Product Marketing Manager, Freelance April 2020 - August 2021
  • Crafted Go-to-Market (GtM) propositions with a strong emphasis on Account-Based Marketing (ABM).
  • Targeted SMBs with high spend and high geo-presence, orchestrating specialized campaigns in Pharma, Renewable energy, Sustainability, Agriculture, Aerial, and Aerospace.
  • Led bi-weekly sprints for the Marketing Ops team, establishing pivotal Marketing Partnerships that generated high MQLs through ABM-driven webinars.
  • Focused on brand management, acquisition, activation, nurture, CRM optimization and integrations, and loyalty initiatives.
Interim Global Growth Marketing Lead, Freelance August 2019 - April 2020
  • Spearheaded a strategic shift towards Account-Based Marketing (ABM), retraining the agency’s vision and leading the re-branding initiative.
  • Implemented new USPs and Go-to-Market (GtM) strategies, as well as the creation of ABM-focused sales materials, marketing automation infrastructure, and Demand/Lead Generation tactics.
  • Led distributed silos for Marketing Ops teams, agencies, freelancers, and content writers using agile Scrum methodologies in JIRA.
  • Ensured the creation of highly secured pages showcasing ABM-driven Business Cases, Demos, and Invoice Proposals.
Product Marketing Manager, WPG April 2019 - July 2019
  • Implemented Account-Based Marketing (ABM) tactics for four FMCG-focused magazine brands.
  • Led distributed Marketing Ops teams, planned engineering for feature releases and A/B tests, and executed feature campaign planning for communication.
  • Spearheaded ABM-focused Marketing Automation for upselling, FMCG sales, and reminders, ensuring brand loyalty through API and SDK integrations.
  • Managed budgets, pitching initiatives, building spend/ROI overviews, and structuring Benelux dashboarding per brand.
EU Growth Marketing Lead & Brand, Sennder March 2017 - March 2019
  • Spearheaded a 1000%+ online growth through a multimedia marketing strategy and ABM-focused campaigns.
  • Managed comprehensive campaigns across paid and non-paid media, social platforms, competitor research, events, and webinars.
  • Focused on 360 brand cohesion, driving Marketing Partnerships, external promotions, and cohesive trackable sales materials.
  • Handled CRM and Marketing Automation workflows, facilitated sales mail drips, and strategic sales reminders in HubSpot.
Product Marketing Manager, Sanoma April 2016 - April 2017
  • Drove Go-to-Market (GtM) strategies for five FMCG-focused magazine brands.
  • Led Sprints for Marketing Ops teams, directing Creative and Video content teams to craft compelling stories for ABM in-app and mobile notifications.
  • Actively acquired Marketing partnerships through Marketing Mix Automation efforts, upselling, and sales mail drips.
  • Managed budgets, pitched initiatives, built spend/ROI overviews, and structured Benelux dashboarding per brand.

Education history

UK PEARSON International Business Studies 2009 - 2011 Associate • BTEC Level 3
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