Location
NetherlandsRate
$25
/ per hour
Years of experience
5+About
I hold a Master of Arts in Communication from the University of Colorado and a Bachelor of Arts in Journalism from West Virginia University. Over the years, I've developed a robust skill set in digital marketing, content creation, and SEO, which has allowed me to successfully drive significant growth in various organizations. At SimpledCard, I managed brand and content strategy, resulting in a 57% increase in keyword rankings and a successful technical SEO strategy. Previously, at ContentKing and Tapfiliate, I implemented content strategies that significantly boosted web traffic, increased social media visibility, and generated substantial revenue through new paid subscribers. My expertise spans across various marketing tools and platforms, including Google Analytics, Google Data Studio, and Mixpanel for data analytics, as well as Google AdWords, Mailchimp, and Intercom for digital marketing. I have extensive experience with SEO tools like Semrush and Ahrefs, and I am proficient in managing content through systems like WordPress and Contentful. Additionally, my creative skills with Figma, Adobe Creative Suite, and Canva have enabled me to create compelling marketing materials in multiple languages, catering to diverse markets. Through strategic content marketing, email campaigns, and community outreach, I've consistently delivered measurable results, making a tangible impact on the organizations I've worked with.Tech Stack
Marketing, Adobe Suite, Google Analytics, Google Data Studio, HTML, WordPressExperience
- Created content strategy and implemented SEO to reach 57k monthly website visitors via organic traffic.
- Revamped social media content, increasing visibility from 30k to 300k impressions in 9 months on Twitter and LinkedIn.
- Produced and distributed email marketing content, including monthly newsletters, feature announcements, and product releases to over 38k subscribers.
- Implemented an end-to-end digital marketing strategy, resulting in $850,000 in new revenue through various channels.
- Managed marketing costs and vendors with an annual budget of $300k, including advertising agencies and PPC campaigns.
- Developed brand strategy and content marketing for a B2B Fintech solution targeting the Dutch and German markets.
- Wrote and maintained copy for various platforms, resulting in a 57% increase in keyword rankings and ensuring all URLs passed Google's Core Web Vitals.
Employment history
Brand & Content Manager, SimpledCard
October 2022 - Present
- Responsible for brand strategy and content marketing for a B2B Fintech solution within the Dutch and German market.
- Wrote copy and maintained company website, including rewriting 12 main solutions and sales page, resulting in a 57% increase in keyword rankings.
- Implemented a technical SEO strategy resulting in 100% of desktop and mobile URLs passing Google’s Core Web Vitals.
- Collaborated closely with operations, compliance and customer support to create weekly communications for 750 customers during a migration to a new card issuer.
- Created content in English, Dutch and German for lead generation and sales enablement — including brochures, sales decks and landing pages, using Figma, Mailchimp and WordPress.
Content Marketer, ContentKing (Conductor)
May 2021 - October 2022
- Created content strategy and SEO implementation to reach 57k monthly website visitors directly via organic traffic.
- Revamped social media content to increase visibility from 30k impressions to 300k impressions in 9 months on Twitter and LinkedIn.
- Produced email marketing content including a monthly newsletter, feature announcements, and product releases distributed to a mailing list of over 38k subscribers.
- Wrote and maintained copy for website, sales collateral, paid ads, sponsored promotions and review sites.
- Responsible for PR and community outreach including webinars, in-person conferences and customer
stories/case studies.
Marketing Manager & Content Marketer, Tapfiliate
April 2019 - May 2021
- Implemented an end-to-end digital marketing strategy resulting in $850,000 in new revenue via new paid subscribers — channels included paid, organic, referral and content marketing.
- Increased overall monthly site traffic by 40% within 12 months, including an increase of organic traffic from 3k to 6k monthly visitors.
- Wrote and edited 80+ on-site blog posts, in addition to being a published guest writer on sites such as Big Commerce, Ring Central, Lightspeed, Mention, Mailerlite and Awario.
- Managed marketing costs and vendors with an annual budget of $300k including advertising agencies, PPC campaigns and marketing collateral.
Education history
University of Colorado
2016 - 2017
Master of Arts, Communication
West Virginia University
2011 - 2017
Bachelor of Arts, Journalism
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