E-commerce Analyst Resume Sample

• Reporting and analyzing the performance of ecommerce platforms, providing qualitative and quantitative analysis for management decision-making.
• Monitoring KPIs and behavior funnels to ensure optimal performance.
• Reporting and dashboard creation using DataStudio and PowerBI
• Sales Forecasting to guide inventory and marketing strategies
• Benchmarking across industries to identify competitive advantages
• Collaborating in and leading cross-departmental projects for integrated solutions
• Frequent communication with analysts from other markets for best practices
• Conducting A/B Testing with Google Optimize for continuous improvement
• Performing UX Analysis using SessionCam to enhance user experience
• Developing detailed reports on ecommerce performance for executive review
• Identifying trends and providing actionable insights to increase conversion rates
• Managing ecommerce projects from conception to execution
• Analyzing customer feedback to refine and optimize the shopping experience

• Web Development for Landing Pages using HTML, CSS, Bootstrap, and WordPress
• Lead Capture using tools like Mailchimp, Google Forms, and custom solutions
• Tracking with Google Tag Manager and Facebook Pixel for detailed analytics
• Utilizing Google Analytics, Nubimetrics, and Facebook Analytics for statistics
• Conducting SEO using Google Trends, Google Search Console, and Moz
• Managing SEM campaigns with Google Ads and Keyword Planner for targeted marketing
• Developing comprehensive marketing strategies to drive online traffic and sales

• Design and development of commercial KPIs to measure performance
• Conducting sales forecasting and market research to identify opportunities
• Assisting in the decision-making process by providing actionable insights to company owners
• Creating detailed financial reports to assist in strategic planning
• Coordinating marketing initiatives across various channels
• Analyzing customer data to improve targeting and engagement
• Managing budgets for marketing campaigns to ensure cost-effectiveness
• Implementing CRM systems to enhance customer relationship management
• Conducting competitor analysis to maintain market positioning

• Building decision tree models based on customer and fraudsters behaviour
• Real time payments monitoring in LatAm
• Commercial performance on high-profile clients.
• Project planning, implementation and evaluation, all together with several teams in Argentina, Uruguay and Brazil
• Analyzing transaction data to identify and prevent fraudulent activities
• Collaborating with cross-functional teams to investigate and resolve fraud cases, ensuring customer satisfaction and trust.