Location
SpainRate
Years of experience
14+About
I specialize in monitoring KPIs and behavior funnels, creating comprehensive reports and dashboards, and forecasting sales. My work involves benchmarking across various industries, collaborating and leading cross-departmental projects, and maintaining frequent communication with analysts from other markets. I conduct A/B testing and UX analysis, develop landing pages, and manage lead capture. Additionally, I track data using Google Tag Manager and Facebook Pixel, document statistics, and manage social media advertisements. My expertise extends to designing and developing commercial KPIs and conducting market research to identify new opportunities. In my projects, I have successfully implemented CRM systems and sales systems, including those with multiple warehouses and branches. I focus on process optimization throughout the company and build decision tree models based on customer and fraudster behavior. My experience includes real-time payments monitoring in Latin America and enhancing commercial performance for high-profile clients. I am skilled in project planning, implementation, and evaluation, collaborating with several teams across Argentina, Uruguay, and Brazil to achieve our goals.Tech Stack
Data Analysis, CSS, Facebook Pixel, Google Tag Manager, HTML, JavaScriptExperience
- I track and analyze key performance indicators and behavior patterns to inform strategic decisions and optimize performance.
- I create detailed reports and interactive dashboards to provide insights and track progress against goals.
- I predict future sales trends and outcomes to guide business planning and strategy.
- I conduct comparative analyses to measure performance against industry standards and identify areas for improvement.
- I perform A/B testing and analyze user experience to enhance website effectiveness and user satisfaction.
- I lead the implementation of CRM systems and sales infrastructure, ensuring they meet the needs of multiple warehouses and branches.
- Monitoring in LatAm: I oversee real-time monitoring of payments in Latin America, focusing on improving efficiency and detecting fraud.
Employment history
• Monitoring KPIs and Behaviour Funnels
• Reporting and dashboard creation
• Sales Forecasting
• Benchmarking across industries
• Collaborating in and leading cross-departmental projects
• Frequent communication with analysts from other markets
• A/B Testing
• UX Analysis
• Web Development – Landing Pages
• Lead Capture
• Tracking using Google Tag Manager / Facebook Pixel
• Documenting Statistics
• Social Media Advertisment
• Design and development of commercial KPIs
• Sales Forecasting and market research for opportunities Projects
• Implementation of CRM
• Implementation of sales system, with multiple warehouses and branches
• Process optimization all-across the company
• Building decision tree models based on customer and fraudsters behaviour
• real time payments monitoring in LatAm
• Commercial performance on high-profile clients.
• Project planning, implementation and evaluation, all together with several teams in Argentina, Uruguay and Brazil
Education history
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