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Location

Poland

Rate

$25  / per hour

Years of experience

15+

About

I am a highly motivated and proactive professional with 25 years of experience in the creative industry, specializing in art direction, graphic design, and creative team management. Throughout my career, I have successfully led and collaborated on a wide range of projects across various sectors, including FMCG, technology, and tourism. My expertise lies in developing innovative branding guidelines, cross-media ad scripts, and dynamic visuals for both online and print. I have worked with notable clients and agencies globally, ensuring that all creative outputs meet the highest quality standards. My technical proficiency spans across multiple design tools and environments, including Photoshop, Illustrator, Figma, and 3D rendering software, which I use to deliver compelling and effective marketing communications. In my roles as a freelancer and at organizations like Credit Suisse, I have been recognized for my ability to create impactful designs that drive business success. My work has included everything from crafting high-quality commercial presentations in a multicultural environment to designing comprehensive cross-channel campaigns for major brands such as Coca-Cola, Nestlé, and Vichy. I am deeply passionate about brand identity, packaging design, and 360° integration campaigns, and I thrive on the challenges of working on complex, high-stakes projects. My diverse experience and creative leadership skills have consistently resulted in award-winning solutions that resonate with audiences and achieve client goals.

Tech Stack

Adobe Suite, Adobe XD, Cinema 4D, Design, Figma, MS Office, Slack, Trello

Experience

  • Led and managed creative teams in developing innovative visual communications across multiple platforms, ensuring projects meet client quality expectations.
  • Established and implemented diverse concepts for branding guidelines, maintaining consistency across various media, including print, web, and interactive design.
  • Developed and executed cross-channel marketing campaigns, including TV commercials, print ads, and digital content, driving brand engagement and sales.
  • Planned and directed the creative aspects of product launches in sectors like FMCG, technology, and tourism, collaborating closely with strategy, design, and R&D teams.
  • Created high-quality visual content, including financial data visualizations, commercial presentations, and packaging designs, for major global brands.
  • Worked with notable international clients and agencies, managing project timelines, budgets, and ensuring the successful delivery of creative projects.
  • Utilized a wide range of design tools, including Photoshop, Illustrator, Figma, and 3D rendering software, to create compelling and effective marketing materials.

Employment history

Senior Art Director | Creative Support, Full-Time Freelancer October 2017 – Present
  • Planned and executed product launches across FMCG, technology, and tourism sectors.
  • Collaborated closely with client and agency strategy, design, and R&D teams to develop branding concepts.
  • Developed out-of-the-box concepts for branding guidelines, cross-media ad scripts, and product packaging.
  • Ensured that all creative works met client quality expectations for both online and print delivery.
Graphic Designer, Credit Suisse March 2017 – October 2017
  • Created high-quality revenue-generating commercial business presentations and financial data visualizations.
  • Moderated design decisions in a multicultural environment across various departments.
  • Implemented conceptual graphic presentations that aligned with the bank’s global investment strategies.
Art Director | Graphic Designer, Full-Time Freelancer January 2009 – March 2017
  • Participated in and executed creative design projects supporting ongoing marketing and merchandising programs.
  • Developed and produced sales-driving, brand-extending campaigns across print, TV, and digital channels.
  • Collaborated with domestic and international clients to deliver high-impact campaigns within budget and timeframes.
  • Designed a wide range of marketing materials including logos, product packaging, and user interfaces.
Art Director, R.I.T.F March 2007 – January 2009
  • Directed creative projects for key clients such as Bosch, Cadbury-Wedel, and Delitissue.
  • Developed and implemented visual communication strategies for major campaigns.
  • Managed the design and production of print and digital marketing materials.
  • Oversaw the creative process from concept to final execution, ensuring alignment with client objectives.
Senior Graphic Designer | Layouter, Cool Business July 2005 – May 2006
  • Designed and laid out visual content for various marketing materials, including brochures and advertisements.
  • Collaborated with the marketing team to ensure consistent brand messaging across all visual content.
  • Managed multiple projects simultaneously, delivering high-quality designs within tight deadlines.
  • Contributed to the development of the company’s visual identity and branding strategy.
Graphic Designer, Creativa March 2000 – May 2005
  • Created visual designs for print and digital media, including logos, brochures, and websites.
  • Worked closely with clients to understand their needs and translate them into effective design solutions.
  • Produced layouts and graphics for advertising campaigns and promotional materials.
  • Maintained brand consistency across all visual materials.
Marketing Manager, Vtronic June 2002 – May 2003
  • Developed and implemented marketing strategies to promote the company’s products and services.
  • Managed the design and production of marketing materials, including brochures, catalogs, and online content.
  • Coordinated with sales and product teams to ensure marketing efforts aligned with business goals.
  • Analyzed market trends and customer feedback to inform marketing strategies and product development.
Art Director, K.F. Enterprises January 1998 – December 2001
  • Led the creative team in developing branding and marketing materials for various clients.
  • Oversaw the design and production process, ensuring high-quality output and timely delivery.
  • Collaborated with clients to create custom visual solutions that met their marketing objectives.
  • Managed project budgets and timelines, ensuring efficient use of resources.
Art Director, Prime Art May 1997 – January 1998
  • Directed the design and development of marketing materials, including packaging, brochures, and advertisements.
  • Worked with clients to develop creative concepts and execute them across multiple channels.
  • Maintained consistency in brand messaging and visual identity across all materials.
  • Managed the workflow of the creative team to ensure projects were completed on time and within budget.
Scanner Operator | DTP Operator, Fart June 1996 – May 1997
  • Operated scanning equipment and performed digital prepress tasks for print production.
  • Ensured the accuracy and quality of scanned images and prepared them for printing.
  • Collaborated with the design team to optimize images and layouts for print materials.
  • Maintained and calibrated scanning equipment to ensure consistent performance.

Education history

Polish Open University, Warsaw 1993 - 1995
Tom Potanski

Tom Potanski Founding Partner
DevsData LLC

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