Lead Generation Specialist – Resume Sample in PDF

• Leveraged a mix of digital communication (email, LinkedIn, etc.) and phone communication to garner interest among prospects.
• Planned, conducted, measured, and analyzed the effectiveness of outbound campaigns.
• Implemented creative messaging and content for email marketing campaigns.
• Carried out discovery calls and qualified leads.
• Generated leads and built long-term trusting relationships with prospects (nurturing pipeline).
• Worked towards KPIs and other targets, developing strategies for Account-Based Marketing (ABM).

• Boosted the average reply rate to 15-20% by implementing outbound outreach strategies using LinkedIn, email, and phone calls.
• Worked with existing databases and built long-term trusting relationships with decision-makers from the UK, DACH, Nordics, Benelux, and the US.
• Increased the company’s annual turnover by 11% by managing leads through the entire sales cycle, from prospecting to closing deals, and facilitating NDA, MSA, and SOW signing.
• Actively participated in goal setting, market research, defining Ideal Customer Profiles (ICP), and developing approach methodologies.
• Raised awareness about the company at international conferences (e.g., Mobile World Congress) and conducted personal on-site meetings with decision-makers.
• Explored the market and prepared sales scripts for outreach (generic, vacancy or niche-related, ABM, etc.).
• Prepared and presented commercial proposals.

• Responded to inbound inquiries via phone, corporate email, or social media.
• Participated in building hypotheses for the search of potential customers, their segmentation, planning the workflow, and selecting the right approach to each segment.
• Implemented lead generation across a wide range of social networks, including LinkedIn, Google, Upwork, Fiverr, and various aggregators, resulting in a 40% growth of the prospect database.
• Conducted customer development interviews and demo presentations with inbound and outbound leads from the USA and Europe.
• Managed leads through the entire sales cycle from data sourcing to closing deals.

• Researched and identified target markets and Ideal Customer Profiles (ICP) for IT start-ups.
• Generated leads via organic search, LinkedIn, thematic forums, and online conferences.
• Built and maintained a lead database.
• Conducted market research and competitor analysis.
• Created sales scripts.