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Location

Austria

Rate

$30  / per hour

Years of experience

13

About

I am a digital marketing professional and content strategist with over 10 years of experience working across B2B and B2C sectors, specializing in SaaS, online media, telecom, and business management. My career journey has been driven by a passion for growth, innovation, and storytelling, which I leverage to create dynamic multimedia content for omnichannel marketing. With a strong foundation in digital marketing, I have developed expertise in areas such as SEO, branding, lead generation, and web analytics. In addition to my technical skills, I bring creativity and strategy to all my projects, resulting in enhanced user engagement and increased conversion rates. As a consultant and content creator, I have managed marketing strategies for various organizations, helping to streamline marketing channels, increase brand awareness, and generate leads. My background includes hands-on experience in managing social media, content creation, email marketing, and user retention strategies. I thrive in project management and mentoring teams, focusing on self-development and empowering others. My diverse experiences, from managing marketing at Mimo to working in content strategy for PSPDFKit and BroadbandTV, reflect my adaptability and ability to contribute to various industries. Alongside my marketing career, I am also a passionate writer and watercolor artist, dedicated to personal growth and creative expression.

Tech Stack

Marketing, Project Management, SaaS, SEO, Social Media Marketing

Experience

  • Creating and executing multimedia content (blogs, videos, email campaigns) across multiple platforms to drive engagement and brand awareness.
  • Optimizing content and campaigns to improve web traffic, lead generation, and search engine rankings.
  • Managing social media platforms, email marketing, and push notifications to enhance user engagement and retention.
  • Analyzing user behavior and campaign performance using tools such as Google Analytics, Mixpanel, and AppFollow to make data-driven decisions for optimization.
  • Streamlining marketing channels to create lead funnels and amplify brand visibility through targeted marketing materials and ads.
  • Conducting A/B tests and segmenting audiences to improve content delivery, user experience, and conversion rates.
  • Guiding team members for skill development, managing multiple projects, and creating project management guidelines to enhance team performance.

Employment history

Digital Marketing, Content Marketing, SoMe, SEO & Branding Consultant, Self-employed July 2019 - Present
  • Create marketing materials such as white papers, websites, one-pagers, and YouTube videos.
  • Provide strategic outlook for targeted marketing campaigns.
  • Increase lead generation and streamline marketing channels to create lead funnels.
  • Amplify brand awareness with marketing materials and ads.
  • Strategize marketing channels to facilitate holistic content plans.
  • Manage multiple projects and create project management guidelines to enhance team efforts.
  • Oversee SoMe channels for direct client connections and communications.
  • Nurture team members for career development and skillset improvement.
Marketing Manager, Mimo August 2018 - June 2019
  • Oversaw communication channels such as email, push notifications, outreach, and social media posts.
  • Improved user engagements through email marketing automation, push notifications, and social media strategy.
  • Created and optimized lifecycle campaigns using automated emails to target different phases of the user’s journey.
  • Developed marketing content for sales, product releases, ads, social media posts, and new courses.
  • Managed A/B testing and improved conversion rate, open rate, and retention metrics.
  • Collaborated with teams for user acquisition, content processes, and social media strategy development.
Digital Marketing, Content Marketing, SEO, Brand Marketing Consultant, Freelance December 2017 - July 2018
  • Developed Google AdWords & Analytics strategies to enhance lead generation and customer acquisition.
  • Led social media strategy development and managed digital reputation.
  • Created and edited website content, sales materials, video tutorials, and technical documentation.
  • Mentored teams in digital strategy, social media alignment with business objectives, and project management.
Digital Marketer | Content Strategist, PSPDFKit GmbH January 2017 - November 2017
  • Increased lead generation by over 60% with content strategy, SEO/SEM, and targeted ads.
  • Improved web traffic by over 80% using web analysis, SEO, and content optimization.
  • Developed content strategy for blog posts, social media assets, and marketing campaigns.
  • Collaborated with UX and development teams to produce marketing content and product-related documentation.
Digital Content Strategist | Content Acquisition, BroadbandTV Digital Content Strategist | Content Acquisition, BroadbandTV
  • Strategized and curated digital content for BBTV and Huffington Post YouTube MCN (Outspeak).
  • Amplified company brand awareness through direct email marketing and content marketing.
  • Optimized online video exposure through SEO and content strategy for YouTube talents.
  • Provided YouTube best practices to improve audience development and channel growth.
Sales Assistant Manager, Best Buy Canada September 2012 - December 2014
  • Developed the staff’s mobile technology knowledge, telecommunication SOP, and problem-solving skills.
  • Led the team to exceed 120% sales goal and 150% gm/budget targets.
  • Managed team performance reviews, store operations, and district communications.
  • Coached employees in industry-specific training and customer service strategies.
Marketing & Business Development Manager, MIZ Engineering Ltd December 2011 - September 2012
  • Developed content processes for internal and external communications.
  • Conducted market and competitor analysis to drive content strategy.
  • Created marketing materials for North America, Asia, and Europe markets.
  • Coordinated international trade shows and managed B2B email communications and responses.
Retention Team Lead/Customer Care Consultant, Rogers Communications March 2011 - December 2011
  • Maintained customer retention with an 80% renewal rate, exceeding goals by 260%.
  • Provided problem-solving under time pressure to address customer technology and account issues.
  • Coached team members to improve performance and customer retention skills.
  • Wrote weekly performance reports and daily internal communications for the team.
Sales Representative, Koodo Mobile April 2010 - March 2011
  • Consistently exceeded personal sales goals, raising store sales by 175% on average.
  • Provided mobile technology and plan information to customers.
  • Trained new managers in product knowledge and system operations.
  • Awarded as Stellar Rep for exceptional sales performance.

Education history

University of Vienna 2017 - 2020 Master of Arts (MA), Communication and Media Studies
Simon Fraser University 2004 - 2008 Bachelor of Fine Arts (BFA), Theatre Study
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