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Location

Poland

Rate

$20  / per hour

Years of experience

12+

About

I am a highly experienced Marketing and PR professional with a robust background in strategic communication and brand management. Currently, I serve as the Marketing & PR Director at GPoland Sp. z o.o., where I have been successfully building and executing PR strategies for renowned brands like Max Mara, Armani Exchange, and Liu Jo for nearly eight years. My role involves managing media relations, developing comprehensive 360 communication campaigns, and leading new business projects. I am adept at event management, project leadership, and budget administration, ensuring that each campaign aligns with our corporate communication goals and elevates brand awareness. Prior to this, I worked as the Communications and Advertising Manager at Verona Cosmetics, where I developed brand identities, coordinated media relations, and managed advertising campaigns. With over six years of experience as a Senior PR Manager at Testa Communications, I honed my skills in project management, PR strategy implementation, and consulting. I have a strong educational background with a Master’s degree in Management from Uniwersytet Warszawski and a Bachelor’s degree from Wyższa Szkoła Biznesu filia National Louis University. My proficiency in English and Polish, along with elementary German, complements my ability to navigate and excel in diverse professional environments.

Tech Stack

Public Relations, Adobe Suite, Asana, Facebook Pixel, Google Ads, MailChimp, Management, Marketing, Project Management, Salesforce, WordPress

Experience

  • Developed and implemented PR strategies for high-profile brands like Max Mara, Armani Exchange, and Liu Jo to increase brand awareness and market presence.
  • Managed and strategized events, ensuring effective planning and execution to promote brands and engage target audiences.
  • Established and maintained strong relationships with media and Key Opinion Leaders (KOLs), facilitating positive media coverage and brand endorsements.
  • Created comprehensive 360 communication campaigns that integrated various marketing channels and ensured consistent brand messaging.
  • Led various projects from inception to completion, overseeing all aspects including planning, execution, and performance evaluation.
  • Managed and administered budgets for marketing and PR activities, ensuring cost-effective allocation of resources and financial accountability.
  • Formulated and executed marketing, PR, and Corporate Social Responsibility (CSR) strategies, aligning them with business goals and enhancing brand reputation.

Employment history

Marketing & PR Director, GPoland September 2016 - Present
  • Building, implementing and executing PR Strategies for GPOLAND brands (e.g., Max Mara, Marella, Max&Co, Pinko, Patrizia Pepe, Armani Exchange, Coccinelle, Twinset, Luisa Spagnoli, Elisabetta Franchi, Geox, Liu Jo, Napapijri) to increase brand awareness.
  • Events Management and Strategy.
  • Media and KOL Relations.
  • Building 360 Communications Campaigns.
  • Corporate Communication.
  • Project Leadership.
  • New business projects.
  • Budget Administration.
Head of Communication and Advertising Department, Verona Cosmetics April 2014 - September 2016
  • Development of brand identity and personalization for brands in the company’s portfolio.
  • Media Relations.
  • Conducting image and communication training.
  • Coordination of photo sessions, tutorials, and video materials.
  • Analysis of competitors and the cosmetics market.
  • Development of communication processes within the company.
  • Budget management and planning of advertising campaigns.
  • Coordination of e-PR activities.
  • Establishing business contacts.
  • Participation in negotiations and sales presentations.
  • Coordination of promotional and event activities for consumers and at sales points.
Senior PR Manager, Testa Communications January 2008 - June 2014
  • Project management.
  • Implementation of PR activities: collaboration with journalists, preparation and distribution of press materials, content management, arranging interviews, placing topics in the media, etc.
  • Managing the PR department.
  • Supervision of the effectiveness of activities for clients.
  • Development and implementation of marketing, PR, and CSR strategies.
  • Consulting: strategic advice for businesses, marketing and PR advice, operational advice for employees.
  • Launching brands/products into the market.
  • Planning and conducting ATL (Above The Line) and BTL (Below The Line) activities.
  • Planning and executing events (conferences, study tours, mass events).
Brand Manager, Wydawnictwo Zwierciadło January 2006 - December 2006
  • Preparation of promotional plans.
  • Planning and conducting ATL (Above The Line) and BTL (Below The Line) activities.
  • Preparation and coordination of promotional events.
  • Event communication.
  • Collaboration with graphic design studios, advertising agencies, and PR agencies.
  • Cooperation with editorial teams on promotional and editorial materials.
  • Collaboration with the editorial team in determining the layout, and editorial plans.
Marketing Brand Manager, Gruner + Jahr April 2002 - January 2006
  • Preparation of promotional plans.
  • Creation of TV and radio commercials.
  • Securing media patronage for events.
  • Organization and coordination of promotional events, including events such as the Róże Gali.
  • Negotiations with suppliers, licensors, and printing houses (coordinating the inclusion of all merchandise in warehouses).
  • Supervision of graphic projects (album covers, citilights, outdoor advertisements, inter-promotions).
  • Researching merchandise offers, negotiating delivery schedules, prices, and contracts.
  • Budget coordination.
  • Preparation of reports and summaries for management, accounting, and controlling.
  • Generating ideas, presentations, and proposals for the advertising department.

Education history

University of Warsaw 2000 - 2003 Master's degree in Management
National Louis University, Wyższa Szkoła Biznesu (School of Business) 1996 - 1999 Bachelor's degree in Management
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