Location
PolandRate
$20
/ per hour
Years of experience
12+About
I am a highly experienced Marketing and PR professional with a robust background in strategic communication and brand management. Currently, I serve as the Marketing & PR Director at GPoland Sp. z o.o., where I have been successfully building and executing PR strategies for renowned brands like Max Mara, Armani Exchange, and Liu Jo for nearly eight years. My role involves managing media relations, developing comprehensive 360 communication campaigns, and leading new business projects. I am adept at event management, project leadership, and budget administration, ensuring that each campaign aligns with our corporate communication goals and elevates brand awareness. Prior to this, I worked as the Communications and Advertising Manager at Verona Cosmetics, where I developed brand identities, coordinated media relations, and managed advertising campaigns. With over six years of experience as a Senior PR Manager at Testa Communications, I honed my skills in project management, PR strategy implementation, and consulting. I have a strong educational background with a Master’s degree in Management from Uniwersytet Warszawski and a Bachelor’s degree from Wyższa Szkoła Biznesu filia National Louis University. My proficiency in English and Polish, along with elementary German, complements my ability to navigate and excel in diverse professional environments.Tech Stack
Public Relations, Adobe Suite, Asana, Facebook Pixel, Google Ads, MailChimp, Management, Marketing, Project Management, Salesforce Object Query Language, WordPressExperience
- Developed and implemented PR strategies for high-profile brands like Max Mara, Armani Exchange, and Liu Jo to increase brand awareness and market presence.
- Managed and strategized events, ensuring effective planning and execution to promote brands and engage target audiences.
- Established and maintained strong relationships with media and Key Opinion Leaders (KOLs), facilitating positive media coverage and brand endorsements.
- Created comprehensive 360 communication campaigns that integrated various marketing channels and ensured consistent brand messaging.
- Led various projects from inception to completion, overseeing all aspects including planning, execution, and performance evaluation.
- Managed and administered budgets for marketing and PR activities, ensuring cost-effective allocation of resources and financial accountability.
- Formulated and executed marketing, PR, and Corporate Social Responsibility (CSR) strategies, aligning them with business goals and enhancing brand reputation.
Employment history
Marketing & PR Director, GPoland
September 2016 - Present
- Building, implementing and executing PR Strategies for GPOLAND brands (e.g., Max Mara, Marella, Max&Co, Pinko, Patrizia Pepe, Armani Exchange, Coccinelle, Twinset, Luisa Spagnoli, Elisabetta Franchi, Geox, Liu Jo, Napapijri) to increase brand awareness.
- Events Management and Strategy.
- Media and KOL Relations.
- Building 360 Communications Campaigns.
- Corporate Communication.
- Project Leadership.
- New business projects.
- Budget Administration.
Head of Communication and Advertising Department, Verona Cosmetics
April 2014 - September 2016
- Development of brand identity and personalization for brands in the company’s portfolio.
- Media Relations.
- Conducting image and communication training.
- Coordination of photo sessions, tutorials, and video materials.
- Analysis of competitors and the cosmetics market.
- Development of communication processes within the company.
- Budget management and planning of advertising campaigns.
- Coordination of e-PR activities.
- Establishing business contacts.
- Participation in negotiations and sales presentations.
- Coordination of promotional and event activities for consumers and at sales points.
Senior PR Manager, Testa Communications
January 2008 - June 2014
- Project management.
- Implementation of PR activities: collaboration with journalists, preparation and distribution of press materials, content management, arranging interviews, placing topics in the media, etc.
- Managing the PR department.
- Supervision of the effectiveness of activities for clients.
- Development and implementation of marketing, PR, and CSR strategies.
- Consulting: strategic advice for businesses, marketing and PR advice, operational advice for employees.
- Launching brands/products into the market.
- Planning and conducting ATL (Above The Line) and BTL (Below The Line) activities.
- Planning and executing events (conferences, study tours, mass events).
Brand Manager, Wydawnictwo Zwierciadło
January 2006 - December 2006
- Preparation of promotional plans.
- Planning and conducting ATL (Above The Line) and BTL (Below The Line) activities.
- Preparation and coordination of promotional events.
- Event communication.
- Collaboration with graphic design studios, advertising agencies, and PR agencies.
- Cooperation with editorial teams on promotional and editorial materials.
- Collaboration with the editorial team in determining the layout, and editorial plans.
Marketing Brand Manager, Gruner + Jahr
April 2002 - January 2006
- Preparation of promotional plans.
- Creation of TV and radio commercials.
- Securing media patronage for events.
- Organization and coordination of promotional events, including events such as the Róże Gali.
- Negotiations with suppliers, licensors, and printing houses (coordinating the inclusion of all merchandise in warehouses).
- Supervision of graphic projects (album covers, citilights, outdoor advertisements, inter-promotions).
- Researching merchandise offers, negotiating delivery schedules, prices, and contracts.
- Budget coordination.
- Preparation of reports and summaries for management, accounting, and controlling.
- Generating ideas, presentations, and proposals for the advertising department.
Education history
University of Warsaw
2000 - 2003
Master's degree in Management
National Louis University, Wyższa Szkoła Biznesu (School of Business)
1996 - 1999
Bachelor's degree in Management
“80+ clients have experienced exceptional results from our IT recruitment and software development services.”
DevsData LLC Reviews 5.0
Rated 5.0
37 reviews
Powered by
5.0
"The agency led the hiring with a dedicated recruitment team. In the end, the client hired two senior technicians, one from Spain and another from Portugal, greatly enriching its engineering team."
Verified Review
5.0
"We consider the developers they recommended exceptionally strong from a technical perspective. I can recommend the services of DevsData to all tech companies in need of exceptional tech talent."
Verified Review
5.0
"It was a pleasure to work with DevsData. They excelled at commitment, communication skills, and time and team management. They were extremely organized and efficient, and they tackled every part of the project (several projects) with the utmost care."
Verified Review
5.0
"DevsData reached out to us, as we've been looking to grow our engineering team in Europe and Poland. Communicating efficiently and professionally, DevsData made a strong impression with their understanding of the recruitment challenges we were facing."
Verified Review
5.0
"I really appreciate their ability to adapt to our preferred ways of working, agility and successful delivery."
Verified Review
5.0
"They have really proved their worth and have shown me that my company’s money is really well spent."
Verified Review
5.0
"I've been working on several IT projects with DevsData for more than five years. There were many software projects they completed for us."
Verified Review
5.0
"From beginning to end, the cooperation was smooth and contact with DevsData representatives was very easy."
Verified Review
5.0
"From beginning to end, my experience with DevsData was only positive."
Verified Review
5.0
"Quality control is rare in this line of business, I think this is the secret sauce of their exceptional quality."
Verified Review
5.0
"This rapid pace and immaculate organization are what stood out to me most about DevsData."
Verified Review
5.0
"We at Flowr Agency are particularly pleased with the outcomes, notably the superior code quality, speed, and communication. It confidently endorses the agency's services to other marketing firms."
Verified Review
5.0
"We felt good about our collaboration. They were good people to work with, full of energy, creative, and proactive."
Verified Review
5.0
"We also recommended DevsData to my business connections as they did a truly fantastic job."
Verified Review
5.0
"For DevsData to find four amazing developers so fast - that cannot be just luck."
Verified Review
5.0
"Our cooperation has been very efficient, and I love it."
Verified Review
5.0
"Tom and his team showed great dedication to us as client and allowed wellbee to launch an Alpha stage of our online therapy product in under 1 month from absolute scratch. I need to congratulate them on the very good UX and UI design and good communication skills of the whole team."
Verified Review
5.0
"Out of all the vendors we work with, DevsData clearly stands out. The quality of developers they deliver is beyond what we've received from any other vendor, and they've been able to send profile recommendations very quickly. I'm happy to be their reference for other companies from Israel and talk about their recruitment abilities and what they delivered for us - we eventually signed over 19 engineers from DevsData. I'm extremely satisfied with this recruitment process."
Verified Review
Powered by
Similar blind CVs/resumes
Poland
Sample COO Resume
A COO with over 20 years of experience in banking.
ERP
CRM
Google Analytics
Jira
Marketing
MS SQL
Oracle
Power BI
Project Management
ServiceNow
Workday
Rate
$20
/
per hour
Poland
CEO Resume Sample
A CEO over 15 years of leadership experience.
ERP
Asana
AWS and Cloud
CRM
Microsoft Azure
MS Office
Oracle
Salesforce Object Query Language
SAP
Slack
Rate
$25
/
per hour
Poland
Board Member Resume Sample
A highly experienced executive with over 20 years of leadership.
MS Office
Asana
ERP
Finance
Jira
Microsoft Excel
Oracle
Project Management
SAP
Workday
Rate
$25
/
per hour
USA
Chief of Staff Resume Sample
A highly strategic and visionary operations executive.
ERP
Confluence
CRM
Jira
Operations
Power BI
Project Management
ServiceNow
Slack
Tableau
Rate
$125
/
per hour
Romania
Administrative Resume Sample
A highly motivated professional with four years of experience.
MS Office
CSS
Facebook Pixel
Figma
Google Ads
Google Analytics
Google Workspace
HTML
Marketing
SEO
Shopify
Sketch
Social Media Content Creation
WordPress
Rate
$9
/
per hour
Poland
Product Designer Resume Sample
Experienced Product Designer skilled in UX/UI, platform monetization, and leading cross-functional teams.
Designer
Figma
Product Manager
Project Management
Sketch
UI/UX
UX
Rate
$17
/
per hour
Poland
Swagger Developer Resume Sample
Senior Java Software Developer skilled in backend architecture, database management, and team mentoring.
Swagger
Angular
Bash
Docker
Git
Hibernate
Java
JavaScript
Kafka
Kubernetes
Microservices
MySQL
Oracle
PL/SQL
Python
Spring Framework
Rate
$25
/
per hour
Poland
Work From Home Resume Sample
Senior .NET Developer with expertise in backend architecture, business analysis, and system integration.
.NET
Angular
ASP.NET
C#
Microservices
MS SQL
TypeScript
Rate
$15
/
per hour
Poland
Diversity And Inclusion Specialist Resume Sample
Certified DEI consultant with 15+ years of experience, specializing in creating sustainable DEI strategies.
Project Management
Rate
$15
/
per hour
Email copied
And many other regional partners across Latin and North America, as well as Central and Eastern Europe. Let's talk.
Premium Software Development Services
For clients who expect excellence.
Consulting and tech recruitment.
Consulting and tech recruitment.
Veteran engineers.
Hire in less than 10 days.
Premium IT recruitment & development services.
For clients who expect excellence.
Consulting and tech recruitment.
Veteran engineers.
Hire in less than 10 days.
Explore
DevsData LLC in the news
Send us CV form
I agree and accept that DevsData LLC will improve the user experience by collecting, analyzing, and cataloging information about the internet addresses my devices have connected to, as well as details about my devices’ specifications and software versions, and by making automated decisions (not involving sensitive data). This agreement remains in effect for the legally binding period or until either party withdraws. Withdrawal will result in the removal of the user’s data. For further details, please see our privacy policy.
We use cookies to provide the best experience for you.
More about cookie policy
Book a call with our team
For software development projects, minimum engagement is $15,000.
Prefer email?
Best back-end engineers I've ever worked with.
“I interviewed about a dozen different firms. DevsData LLC is truly exceptional – their backend developers are some of the best I’ve ever worked with. I’ve worked with a lot of very well-qualified developers, locally in San Francisco, and remotely, so that is not a compliment I offer lightly. I appreciate their depth of knowledge and their ability to get things done quickly.”
Nicholas Johnson
CEO of Orange Charger LLC,
Ex-Tesla Engineer,
Mentor at YCombinator
Tailored recruitment process, trusted market expertise.
“DevsData reached out to us, as we’ve been looking to grow our engineering team in Europe and Poland. Communicating efficiently and professionally, DevsData made a strong impression with their understanding of the recruitment challenges we were facing. They designed a tailored recruitment process for our needs. I was impressed with the technical depth of their approach.”
Karim Butt
Co-Founder & CTO at GlossGenius, Inc.
Outstanding vendor, 21 engineers hired.
“Out of all the vendors we work with, DevsData clearly stands out. The quality of developers they deliver is beyond what we've received from any other vendor, and they've been able to send profile recommendations very quickly. I'm happy to be their reference for other companies from Israel and talk about their recruitment abilities and what they delivered for us.”
Ran Eyal
Senior Manager at
ZIM Integrated
Shipping Services Ltd.
Proactive partner, exceptional results.
“DevsData demonstrated a strong degree of proactivity, taking time to thoroughly understand the problem and business perspective, and continuously suggesting performance and usability enhancements. Their app exceeded my expectations. I've worked with DevsData on numerous projects over the last 3 years and I'm very happy. Being both responsive and honest in communication.”
Jonas Lee
Partner & Executive VP of Verus,
Financial LLC, Investor,
& Serial Entrepreneur
Acknowledgments
