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Location

Poland

Rate

$25  / per hour

Years of experience

12+

About

As a seasoned marketer with 12 years of experience in the IT, SaaS, and online industries, I have honed a diverse skill set in digital and inbound marketing, ecommerce, and AI. My professional journey has taken me through various roles, including my current position as a Marketing Manager at PerfectBot in Warsaw, where I manage the production of digital content and optimize online ad campaigns across multiple platforms. Previously, I co-developed the go-to-market strategy for a startup at Convertim, led multi-lingual website development projects, and conducted market research to identify potential partners. At Shopsys, I spent five years creating a wide range of content, managing website development projects, and optimizing online campaigns. As Head of Marketing, I managed a team of content specialists and devised comprehensive marketing strategies. Earlier in my career, I led a team as a Senior Marketing Specialist at SMSAPI, where I organized team work and managed a white-label email marketing platform. My educational background includes a Master’s degree in International Relations from the University of Wroclaw and a Master’s in Social Sciences from the Univerza v Ljubljani, along with a Bachelor's degree in American Studies from Jagiellonian University.

Tech Stack

Marketing, Google Ads, Manager, Meta Ads, SEO, Social Media Marketing

Experience

  • Including web texts, blog articles, and videos, ensuring consistent and high-quality output.
  • Utilizing platforms such as Google Ads, Facebook Ads, and LinkedIn to drive engagement and conversions.
  • Crafting and executing comprehensive strategies for startups and new product launches.
  • Overseeing the creation and maintenance of websites in multiple languages to cater to diverse audiences.
  • Producing a variety of content types, including posts, articles, e-books, videos, and web content, to support marketing objectives.
  • Organizing and planning team work, as well as managing content specialists to execute marketing strategies effectively.
  • Monitoring key performance indicators and managing budgets to ensure the effectiveness and efficiency of marketing efforts.

Employment history

Marketing Manager, PerfectBot October 2022 - Present

• Managing the production of digital content, including web texts, blog articles, and videos.
• Implementing, managing, and optimizing online ad campaigns on Google Ads, Facebook Ads, and LinkedIn.
• Assisting the sales team in the preparation and execution of outbound campaigns.

Marketing Manager, Convertim February 2021 - October 2022

• Co-developing the go-to-market strategy for a startup company.
• Managing a multi-lingual website development project.
• Researching and analyzing the market and identifying potential partners.

Marketing Manager, Shopsys November 2017 - October 2022

• Content creation, including posts, articles, e-books, videos, and web content.
• Managing the company’s website development projects.
• Implementing, managing, and optimizing campaigns on Google Ads, Facebook Ads, and LinkedIn.

Head of Marketing, Domo December 2016 - June 2017

• Managing a team of content specialists.
• Devising and implementing the marketing strategy.
• Overseeing marketing KPIs and budgeting.

Senior Marketing Specialist, SMSAPI January 2013 - May 2016

• Organizing and planning team work.
• Content creation (posts, articles, e-books, video, infographics, web).
• Managing a white-label email marketing platform.

Sales & Marketing Specialist, ALAN Systems June 2011 - September 2012

• Developing and executing sales and marketing campaigns to drive business growth.
• Conducting market research to identify new business opportunities and target markets.
• Creating marketing materials and sales presentations to support the sales team.

Marketing Intern, TIM S.A November 2010 - April 2011

• Assisting in the development and implementation of marketing strategies and campaigns.
• Supporting the creation and distribution of marketing materials, including brochures and promotional content.
• Conducting market research and analysis to inform marketing decisions and identify trends.

Education history

University of Wroclaw 2008 - 2010 Master's degree, International Relations
Univerza v Ljubljani 2009 - 2010 Master's degree, Social Sciences
Jagiellonian University 2005 - 2008 Bachelor's degree, American/United States Studies/Civilization

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