Location
PolandRate
Years of experience
12+About
As a seasoned marketer with 12 years of experience in the IT, SaaS, and online industries, I have honed a diverse skill set in digital and inbound marketing, ecommerce, and AI. My professional journey has taken me through various roles, including my current position as a Marketing Manager at PerfectBot in Warsaw, where I manage the production of digital content and optimize online ad campaigns across multiple platforms. Previously, I co-developed the go-to-market strategy for a startup at Convertim, led multi-lingual website development projects, and conducted market research to identify potential partners. At Shopsys, I spent five years creating a wide range of content, managing website development projects, and optimizing online campaigns. As Head of Marketing, I managed a team of content specialists and devised comprehensive marketing strategies. Earlier in my career, I led a team as a Senior Marketing Specialist at SMSAPI, where I organized team work and managed a white-label email marketing platform. My educational background includes a Master’s degree in International Relations from the University of Wroclaw and a Master’s in Social Sciences from the Univerza v Ljubljani, along with a Bachelor's degree in American Studies from Jagiellonian University.Tech Stack
Marketing, ManagerExperience
- Including web texts, blog articles, and videos, ensuring consistent and high-quality output.
- Utilizing platforms such as Google Ads, Facebook Ads, and LinkedIn to drive engagement and conversions.
- Crafting and executing comprehensive strategies for startups and new product launches.
- Overseeing the creation and maintenance of websites in multiple languages to cater to diverse audiences.
- Producing a variety of content types, including posts, articles, e-books, videos, and web content, to support marketing objectives.
- Organizing and planning team work, as well as managing content specialists to execute marketing strategies effectively.
- Monitoring key performance indicators and managing budgets to ensure the effectiveness and efficiency of marketing efforts.
Employment history
• Managing the production of digital content, including web texts, blog articles, and videos.
• Implementing, managing, and optimizing online ad campaigns on Google Ads, Facebook Ads, and LinkedIn.
• Assisting the sales team in the preparation and execution of outbound campaigns.
• Co-developing the go-to-market strategy for a startup company.
• Managing a multi-lingual website development project.
• Researching and analyzing the market and identifying potential partners.
• Content creation, including posts, articles, e-books, videos, and web content.
• Managing the company’s website development projects.
• Implementing, managing, and optimizing campaigns on Google Ads, Facebook Ads, and LinkedIn.
• Managing a team of content specialists.
• Devising and implementing the marketing strategy.
• Overseeing marketing KPIs and budgeting.
• Organizing and planning team work.
• Content creation (posts, articles, e-books, video, infographics, web).
• Managing a white-label email marketing platform.
• Developing and executing sales and marketing campaigns to drive business growth.
• Conducting market research to identify new business opportunities and target markets.
• Creating marketing materials and sales presentations to support the sales team.
• Assisting in the development and implementation of marketing strategies and campaigns.
• Supporting the creation and distribution of marketing materials, including brochures and promotional content.
• Conducting market research and analysis to inform marketing decisions and identify trends.
Education history
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