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Location

Estonia

Rate

$20  / per hour

Years of experience

7+

About

I am a seasoned brand strategist and creative consultant with extensive experience in strategic planning, client relations, and storytelling. Fluent in English, Russian, and Estonian, I excel at crafting compelling brand narratives that resonate across cultures and markets. Over the past decade, I've worked with leading agencies and brands, such as The Coca-Cola Company, Orkla, and Enterprise Estonia, to develop and execute integrated marketing campaigns that drive engagement and brand loyalty. My expertise spans across brand strategy, creative direction, digital marketing, and social media, allowing me to deliver innovative solutions that align with business objectives. I am also proficient in managing cross-functional teams and orchestrating complex projects that involve multiple stakeholders, ensuring seamless execution and impactful results. With certifications in brand strategy, storytelling, and PR, I am dedicated to helping brands elevate their presence and connect meaningfully with their audiences in an increasingly competitive landscape.

Tech Stack

Marketing, Adobe After Effects, Adobe Suite, Facebook Pixel, Google Ads, Google Analytics, Google Workspace, MailChimp, Salesforce, Tableau, Trello

Experience

  • Developed and executed brand strategies that enhanced market presence and cultural relevance for various clients.
  • Managed and led cross-functional teams in the creation and implementation of integrated marketing campaigns.
  • Directed creative concepting and ideation processes, resulting in innovative and effective marketing solutions.
  • Oversaw digital and social media marketing strategies, including paid and organic campaigns, to optimize online presence.
  • Conducted user experience audits and optimized marketing funnels to improve customer retention and conversion rates.
  • Collaborated with stakeholders from creative, production, media, and PR teams to ensure seamless project execution.
  • Provided strategic consultation on brand positioning and storytelling, contributing to increased brand loyalty and engagement.

Employment history

Brand Strategist & Creative Consultant, ADMIT November 2022 - Present

• Consulted on brand strategy, integrated marketing, and advertising for various clients.
• Developed creative strategies and concepts for marketing campaigns.
• Directed brand marketing and positioning efforts to enhance market presence.
• Crafted compelling brand stories and scripts to align with client goals.
• Managed integrated marketing campaigns across digital and traditional platforms.
• Oversaw digital marketing efforts, including social media strategies and content creation.

Marketing Communications Manager, Akkadian Message Agency February 2024 - May 2024

• Led brand strategy and creative direction to enhance cultural relevance.
• Managed digital marketing strategies, including social media campaigns and brand audits.
• Directed cross-functional teams in developing marketing campaigns aligned with brand goals.
• Conducted user experience audits to optimize marketing funnels and improve conversion rates.
• Developed and enforced brand guidelines to maintain consistency across all touchpoints.
• Collaborated with stakeholders from creative, production, media, PR, and marketing teams.

Creative Director & Strategist, Age Creative August 2020 - February 2024

• Focused on creative orchestration, stakeholder management, and integrated campaign planning.
• Directed creative teams and managed communication between multiple stakeholders.
• Provided marketing consultation, including full-funnel strategies, social media marketing, and influencer marketing.
• Managed digital and creative teams, including recruiting and team development.
• Led creative concepting, scriptwriting, copywriting, and social media strategy development.
• Oversaw marketing and media campaigns for major accounts, ensuring alignment with brand objectives.

Digital Creative Strategist, Age Creative March 2019 - July 2020

• Enhanced traditional advertising with digital and social media integration.
• Aligned media planning with creative production to maximize campaign effectiveness.
• Developed, tested, and optimized digital and social creative solutions.
• Managed paid and organic social media marketing, driving insights-driven creative concepts.
• Collaborated with media and creative teams to deliver cohesive marketing strategies.
• Worked with major clients to implement innovative digital marketing solutions.

Senior Creative Strategist, Precis Digital March 2022 - May 2023

• Developed creative strategies to implement digital marketing best practices across brand touchpoints.
• Managed stakeholder relationships and orchestrated creative and analytics teams.
• Directed paid and organic social media marketing strategies in the app-marketing department.
• Led full-funnel marketing initiatives, including insights-driven creative concept development.
• Collaborated with production, marketing, and brand teams to ensure successful campaign execution.
• Provided strategic advice to enhance brand presence in digital spaces.

Digital & Connections Strategist, MediaCom Estonia July 2018 - January 2019

• Focused on integrated media planning and cross-team collaboration.
• Managed stakeholder relationships and orchestrated media, creative, and production teams.
• Planned and executed full-funnel media strategies, including owned, earned, and paid media.
• Developed and managed paid and organic media plans, including programmatic, social, display, and influencer marketing.
• Collaborated with major clients to align media strategies with brand goals and objectives.
• Conducted media audits and optimizations to improve campaign performance.

Digital & Social Media Specialist, MediaCom Estonia January 2016 - June 2018

• Analyzed and optimized digital and social media campaigns to enhance performance.
• Managed cross-team collaborations between media, creative, and production departments.
• Planned and executed paid and organic media strategies, including programmatic and social media.
• Worked with major clients to develop and implement effective digital marketing campaigns.
• Conducted regular campaign audits to ensure alignment with brand objectives.
• Provided insights and recommendations to improve social media presence and engagement.

Advertising Sales Project Manager, Mail.Ru Group July 2015 - January 2016

• Managed advertising sales projects, coordinating with clients to meet campaign goals.
• Developed and implemented sales strategies to drive revenue growth.
• Collaborated with internal teams to deliver tailored advertising solutions.
• Monitored campaign performance and provided clients with actionable insights.
• Conducted market research to identify new business opportunities.
• Maintained strong client relationships to ensure long-term success.

Copywriter, Agentuur La Ecwador April 2015 - May 2015

• Developed creative copy for advertising campaigns, including print, digital, and social media.
• Collaborated with creative teams to produce compelling brand narratives.
• Conducted research to ensure messaging aligned with brand strategy.
• Wrote scripts for commercials, promotional videos, and other marketing materials.
• Edited and refined copy to ensure clarity, impact, and consistency with brand voice.

Education history

Tallinn University 2010 - 2014 Bachelor of Arts (BA), Social and Advertising Psychology
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