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Location

Portugal

Rate

$49  / per hour

Years of experience

22+

About

I am a Senior UX/UI Designer and Team Lead at Lidya, a fintech company based in Porto, Portugal, where I’ve been shaping user experiences and leading design efforts since January 2022. My role involves managing a team, collaborating with stakeholders, and delivering comprehensive design solutions including user flows, high-fidelity prototypes, and usability testing. Prior to this, I held a similar position at Lidya remotely from March 2020, where I focused on leveraging user research and design systems to enhance both internal and client-facing projects. My career spans over two decades, including freelance work where I designed for various international clients such as FitGlow Beauty and ChampionsLadder, and past roles at companies like Saatchi & Saatchi and Hot Pink, Lda. My expertise encompasses a wide range of design disciplines from graphic and motion design to UX/UI for digital platforms. I hold multiple qualifications, including a Licenciate Degree in Graphic Design of Communication and certifications in UX/UI Design and Digital Photography. I am fluent in English, Portuguese, and Spanish, and I am known for my creativity, organizational skills, and ability to lead cross-functional teams effectively.

Tech Stack

UI/UX, Adobe Suite, After Effects, Designer, Figma, Illustrator, Photoshop, SaaS, Sketch

Experience

  • Leading and overseeing UX/UI teams at Lidya, ensuring effective collaboration and alignment with project goals.
  • Creating and implementing design systems and component libraries to maintain consistency across products and streamline design processes.
  • Conducting user research and developing wireframes, high-fidelity prototypes, and user flows to enhance user experience and product functionality.
  • Performing usability testing and gathering feedback to refine designs and improve user satisfaction.
  • Working with internal and external stakeholders at all levels to integrate design solutions effectively and align with business objectives.
  • Managing various design projects as a freelancer, including developing branding, packaging, and digital interfaces for international clients.
  • Leading creative direction and design initiatives in previous roles at agencies and companies like Saatchi & Saatchi and Hot Pink, Lda., overseeing the development of advertising, branding, and digital marketing materials.

Employment history

Senior UX.UI Designer & Team Lead, Lidya — Fintech January 2022 - Present

• Responsible for maniging the UX.UI team, and implementing a cross-functional and global role collaborating with internal and external stakeholders at all levels.
• Still maintaining my UX.UI functions. Leveraging both user research and product insight, elaborating user flows/ journeys, design systems, component libraries, develop wireframes, high fidelity mockups, prototypes, usability testing and feedback, best suited for the company internally and externally, partners and clients.
• Conducting user research to gather insights into user needs and behaviors.
• Analyzing research findings to inform design decisions and improve user experiences.

Senior UX.UI Designer, Lidya — Fintech March 2020 - Present

• Responsible for leveraging both user research and product insight, elaborating user flows/journeys, design systems, component libraries, develop wireframes, high fidelity mockups, prototypes, usability testing and feedback, best suited for the company internally and externally, partners and clients.
• Plan and conduct usability testing sessions to gather user feedback.
• Analyze test results to identify areas for improvement and optimize designs.
• Present usability findings to the team and stakeholders, recommending design adjustments.

Freelance Graphic Designer | UX.UI Designer, January 2001 - Present

• Experienced in designing and developing several and different projects for various national and international organisations.
• User Experience and User Interfaces for desktop and mobile platforms, low and high-fidelity wireframes & prototypes, creating design systems, component libraries, map and journey flow charts, click flows, institutional and corporate identities (stationary, logos, …), packaging, branding, publicity, OOH advertising, catalogues, editorial work, illustrations, brochures, flyers/leaflets, posters, visual interventions, roll-ups, signage, photography, image treatment, newsletters (print & online), etc.
• Also used to finishing final files with final-art/ ready for print, when needed.
• As a freelancer, the opportunity to manage, team lead and cross-team lead groups of people that have worked on the same project, have occurred. Respecting deadlines is definitely a surplus.

Designer, Queenie Cosmetics December 2017 - January 2020

• Responsible for the creative process, communication, product selection, sales, suppliers and client contacts, promotions, B2C and B2B designer, etc.
• Oversee the entire creative process, from concept development to final execution.
• Ensure that all design work aligns with the brand’s visual identity and business objectives.
• Collaborate with product teams to select and design products that meet market demands.
• Design and develop promotional materials for both B2C and B2B audiences.

Creative Director & Social Media Strategist, Hot Pink, Lda. January 2017 - December 2017

• Responsible for designing, developing and managing concepts best suited for all the organisations digital marketing, publicity, miscellaneous communication and social media. UI designer and responsible for the B2B website.
• Design and manage social media campaigns to increase brand awareness and engagement.
• Analyze campaign performance and make data-driven adjustments to improve results.
• Manage website content and updates to keep it fresh and engaging.

Communication Creative Director, Menina Design Group January 2016 - December 2016

• Responsible for managing, leading and cross-leading the design team. Designed and developed concepts best suited for all the organisations groups and external clients. Substituted the creative director that was going to be in maternity leave.
• Manage and lead the design team, ensuring effective collaboration and productivity.
• Mentor and guide team members, providing regular feedback and development opportunities.
• Foster a positive and creative work environment, encouraging innovation and excellence.

Senior Graphic Designer & UI Designer, Saatchi & Saatchi January 2015 - January 2016

• Responsible for designing and developing concepts best suited for the agencies clients. Since magazine and television adds, miscellaneous communication, OOH advertising, branding, UI design for the B2C/B2B websites and apps.
• Collaborate with account managers and clients to understand their needs and provide tailored design solutions.
• Develop branding materials for clients, including logos, brand guidelines, and promotional materials.
• Design and manage OOH advertising campaigns to increase brand visibility and engagement.

Graphic Designer / UX.UI Designer, Informador Fiscal — Ginocar Produções, Lda. March 2012 - December 2015

• Responsible for designing, developing and managing concepts best suited for all the organisations publicity and miscellaneous communication (websites, apps, leaflets, brochures, posters, roll-ups, subscription plans, newsletters, photography, …), paging of the trimestral magazine “Revista Portuguesa de Contabilidade” (print & iBook format), “Boletim Economia e Empresas” and the bimonthly newspaper “O Informador Fiscal”. Data insertion to all online platforms with HTML.
• Collaborate with the marketing team to execute advertising campaigns and measure their success.

Graphic Designer / UX.UI Designer, Formato Verde. — Education for Sustainability January 2005 - February 2007

• Responsible for all the publicity, miscellaneous communication (logos, newsletters, signage, brochures, posters, leaflets, yearly agenda, …), internal & external client projects.
• Responsible for developing and designing several publicity and awareness campaigns. Some of them: “EmissãoZero” sustainability awareness campaign; awareness campaign for the removal of canine droppings; UX.UI for the online interactive games, and board games for children and adults (“Triopolis” interactive game, “Residuopolio” board game). Internal and external catalogue paging & editing, and other miscellaneous work.

Graphic & Motion Designer, Farol de Ideias — Television Program Producer January 2001 - January 2004

• While a student in university, this was a part-time job, designing and developing graphic & motion designs for several television shows in the Portuguese television channels RTP1, RTP2 & Porto Canal.

Education history

Cambridge Assessment International Education 2000 TKT
University of Siauliau September 2000 to July 2005 Licenciate Degree in Graphic Design of Communication
AEP - Associação Empresarial de Portugal December 2006 to January 2007 Graphic Design in Businesses
myPartner December 2013 Microsoft Dynamics CRM 2011
4EMES January to June 2019 Digital Photography
EDIT September 2019 to February 2020 UX.UI Design
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