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Location

France

Rate

$35  / per hour

Years of experience

11+

About

I have over 20 years of experience in IT, with a decade in executive roles as a product owner and head of design. My expertise lies in UI/UX product design and product ownership, allowing me to take a comprehensive, customer-focused approach to creating high-quality, user-friendly products. I've worked with top-tier brands such as NASCAR, Activision-Blizzard, and Chelsea, successfully scaling design systems that increased product KPIs and reduced costs. I also launched a profitable B2B/B2C marketplace for designers and artists, blending my entrepreneurial spirit with my deep knowledge of market needs. My leadership experience includes mentoring design teams, building strong collaborations with international partners, and scaling corporate design systems using tools like Figma and Sketch. I have led design for mobile apps, SaaS platforms, eCommerce, and many other product types across various industries, including healthcare, insurance, real estate, and AI. I thrive in cross-functional teams, where I can seamlessly switch between creative and analytical thinking to drive product innovation and achieve strategic goals.

Tech Stack

Design, E-commerce, Figma, Product Owner, Sketch, UI/UX

Experience

  • Led the design and strategic direction of products across mobile apps, SaaS platforms, and eCommerce systems, ensuring alignment with business objectives and user needs.
  • Created and scaled comprehensive design systems in tools like Figma and Sketch, which increased product efficiency and consistency across multiple platforms.
  • Conducted UX research, A/B testing, usability testing, and user interviews to gather insights and improve product usability and performance.
  • Managed and mentored international design teams, ensuring knowledge sharing and fostering a collaborative environment to achieve design goals.
  • Worked closely with stakeholders, product managers, developers, and business teams to define product features and ensure accurate implementation of designs.
  • Defined and executed product strategies, including market analysis, customer needs assessment, and competitor analysis to drive innovation and business growth.
  • Designed and launched a profitable B2B/B2C marketplace for designers and artists, successfully managing product development from concept to market.

Employment history

Lead Product Designer, Head of Design, Diceus October 2023 – Present
  • Owned the product design process and led decision-making for a healthcare/insurance app.
  • Set design standards and ensured consistency across all platforms.
  • Collaborated with business, product managers, and developers to define and prioritize features.
  • Conducted user research to understand user needs, behaviors, and pain points.
Lead Product Designer, Numatic Ventures August 2022 – April 2023
  • Owned product design and led decisions for a mobile app platform focused on managing real estate and possessions.
  • Collaborated with product and business teams to contribute to product specifications.
  • Conducted concept and usability testing, gathering feedback from user personas.
  • Developed wireframes and prototypes around customer needs and solved UX problems.
Lead Product Designer, Team Lead, Omnigon (InfrontX) September 2016 – July 2022
  • Led product design and decision-making for a headless-CMS platform for sports organizations.
  • Conducted UX research, user interviews, and A/B testing to refine product designs.
  • Developed design systems, style guides, and usage guidelines for enterprise services.
  • Managed and mentored an international design team, improving efficiency and reducing costs.
CPO, Head of Design, Gambody August 2013 – September 2020
  • Defined and executed the product strategy and roadmap for a B2B/B2C marketplace.
  • Established a product development pipeline, reducing costs and risks by tenfold.
  • Negotiated partnerships with major game brands such as Valve, Blizzard, and Ubisoft.
  • Mentored an international design team of up to 30 members and ensured product delivery.
Lead UI/UX Designer & Creative Director, Desart Lab July 2015 – February 2016
  • Led, mentored, and managed a creative team of 10 members.
  • Reviewed and approved design concepts to ensure alignment with brand guidelines.
  • Led UI/UX design and managed project implementations for mobile and web.
  • Built the design department, developing best practices for an efficient workflow.
Product Manager & Creative Director, Alice Inc. January 2009 – November 2014
  • Prepared Terms of Reference (TOR) and developed prototypes for design projects.
  • Monitored and controlled project development progress and timelines.
  • Managed a team of 5 people and oversaw product strategy and market research.
  • Created and tested UX designs with focus groups to refine product features.

Education history

Kherson National Technical University 2003 - 2008 Bachelor of Computer Networks and Systems
Tom Potanski

Tom Potanski Founding Partner
DevsData LLC

We've delighted 83 clients with our IT recruitment and software development services.

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I agree to and accept that DevsData LLC will provide better user experience by collecting, analyzing and cataloging information about Internet electronic addresses that I have connected with my devices and about the type of my devices (such as the type and version of software) as well as by making automatic decisions (not involving sensitive data). The agreement applies for the legally binding period, or until either the user or DevsData LLC withdraws from the agreement. Withdrawing from the agreement will result in removing the user's data. Please see our privacy policy.

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