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Location

USA

Rate

$50  / per hour

Years of experience

11+

About

With over 11 years of experience in ecommerce and digital analytics, I have developed a deep expertise in defining product roadmaps, building capabilities, and creating visualization solutions. My background includes roles where I have successfully led teams, fostered cross-functional collaboration, and implemented new processes to deliver measurable results. I am committed to continuous self-improvement and strive to drive a culture of accountability and integrity. My professional journey includes notable achievements such as increasing profitability and market share at SC Johnson, leading digital analytics initiatives at Uline, and developing innovative ecommerce strategies that significantly boosted revenue and customer engagement. Currently, as a Sr. Manager of Global Ecommerce Analytics & Data at SC Johnson, I have implemented an ecommerce analytics strategy that increased profitability by 20% in 1.5 years. My role involves leading the development of interactive dashboards, collaborating with analytics teams and business units, and standardizing global ecommerce reporting to improve consumer experience and optimize marketing spend. Previously, at Uline, I managed digital analytics and applications teams, conducted deep-dive marketing performance analysis, and conceptualized a cloud-based platform that boosted sales by over $50M in the first year. My technical skills include Python, SQL, and Tableau, and I hold an MBA with a specialization in Management Information Systems from Marquette University.

Tech Stack

E-commerce, Agile, Amazon Analytics, Business Analyst (BA), Project Management, Python, SQL

Experience

  • Creating and executing an ecommerce analytics strategy at SC Johnson, integrating enterprise data, brand marketing, and performance marketing metrics, which increased profitability by 20% in 1.5 years.
  • Leading the development and implementation of interactive dashboards and analysis tools using Python, SQL, and Tableau, providing business leaders with rapid insights and maximizing business value.
  • Directing digital analytics and internal applications teams at Uline, focusing on strategy, experimentation, data reporting/visualization, and enhancements to ecommerce websites and internal applications.
  • Conducting user experimentation A/B tests and communicating results to stakeholders, resulting in an 18% increase in customer conversion rate and a 20% increase in repeat purchases at Uline.
  • Serving as the owner of customer-facing ecommerce websites and mobile platforms at Uline, guiding the development and evolution of site functionality and content strategies, achieving a 55% YoY increase in mobile ecommerce revenue.
  • Overhauling reporting for SC Johnson's global ecommerce business, capturing key performance metrics and providing actionable insights to improve consumer experience, increase sales, and optimize marketing spend.
  • Collaborating with analytics teams, business units, and external partners to define and expand ecommerce vision and strategy, boosting profitable growth and enhancing strategic decision-making processes.

Employment history

Sr. Manager Global Ecommerce Analytics & Data, SC Johnson September 2021 - Present
  • Developed and implemented an ecommerce analytics strategy, including integration of enterprise data, brand marketing and performance marketing metrics, increasing profitability by 20% in 1.5 years.
  • Increased market share by 20% and boosted profitable growth by 10% by presenting to leadership team improved digital performance metrics, in a concise and easy-to-understand manner, insights and recommendations to helpi dentify critical business problems and drive desired change.
  • Lead development and implementation of interactive dashboards/analysis tools to provide a holistic view for business leaders and teams across the organization to enable rapid insights generation and maximize and measure business value by leveraging Python, SQL and Tableau.
  • Collaborate with analytics teams, business units and external partners to define and expand ecommerce vision and strategy, boosting profitable growth.
  • Overhauled and standardized reporting for SC Johnson’s global ecommerce business with a suite of reports that captured key performance metrics and provided actionable insights and recommendations to improve the consumer experience, increase sales, and optimize marketing spend.
  • Programmatically processed and transferred Amazon Vendor Central data for 20+ accounts to internal Teradata database to optimize marketing operations.
  • Deliver ad hoc analysis, forecasting, and strategic reporting, including digital shelf, Amazon forecasting, sales and share, and setting business KPI’s, enhancing proactive decision-making, to the head of the global ecommerce team and the executives of the organization.
  • Harmonize unstructured data to conduct analysis, find patterns and trends and develop actionable insights, driving marketing strategy.
Sr. Manager, Digital Analytics & Applications, Uline April 2021 - September 2021
  • Lead digital analytics and internal applications teams, focusing on strategy, experimentation, and data reporting/visualization, dynamic product recommendations, and enhancements to ecommerce websites and internal applications.
  • Conducted deep-dive marketing performance analysis by designing user experimentation A/B tests, defining success metrics and communicating test results to stakeholders, raising customer conversation rate by 18% and increasing repeat purchases by 20%.
  • Conceptualized and delivered a cloud-based platform built to integrate consumer & operational data, enabling predictive patterns, and boosting sales by over $50M in the first year.
  • Modernized enterprise digital analytics architecture and expanded reporting capabilities in cross-functional teams, creating optimal information flows, by managing the implementation of a tag management system and analytics platform, which resulted in a 10% increase in SEO traffic and a 30% reduction in time spent on reporting.
  • Collaborating with marketing teams to develop and conduct A/B test plans to drive new customer acquisition and improve retention.
Ecommerce Manager, Uline December 2016 - April 2021
  • Developed and executed digital strategy to ignite profitable growth across all channels, growing revenue from $2.2B to $8B in 4.5 years.
  • Served as owner of customer-facing ecommerce websites, mobile, and international ecommerce and lead multiple highly productive teams that supported these products.
  • Leveraged digital analytics and customer feedback, guided the development and evolution of site functionality, capabilities, and content strategies to achieve a 55% YoY increase in the mobile ecommerce revenue.
  • Led effort to merge mobile and desktop into a single code base and implement responsive design, reducing page load speed by 25%.
  • Monitored success metrics by assessing against association goals, analyzing digital initiatives performance, and translating KPIs into actionable insights, offering visibility into sales value, profitability, and growth of the ecommerce business, driving 20% traffic increase, and increasing conversion by 10%.
  • Hired, trained and managed talent for highly productive ecommerce team with a focus on digital innovation.
Sr. Ecommerce Business Analyst, Uline December 2014 - December 2016
  • Formed a mobile ecommerce team and digital analytics team to implement a data-driven approach to marketing, increasing mobile ecommerce sales from $26M to $224M in sales in 2 years.
  • Facilitated delivery of an innovation strategy that improved customer experience, leading to an increase in web traffic of over 2M visitors per month, and a 31% increase in revenue.
  • Developed creative solutions to business problems by working with delivery teams to obtain a better understanding of customer and business context and delivering within scope and time commitments.
  • Improved the digital marketing campaign results by serving as the product owner of digital analytics and tag management solutions, providing technical and business requirements, optimizing results and testing options
Ecommerce Business Analyst, Uline March 2012 - December 2014
  • Analyzed ecommerce data and completed root cause analysis to identify opportunities to improve customer satisfaction by 15%.
  • Facilitated website improvements, conducted analyses of website functionality and consumer traffic utilizing website analytics, and monitored the results, improving the user experience.
  • Increased user engagement 12%, increased user retention by 8%, and increased conversion rates by 10%.
Internet / Ecommerce Intern, Uline May 2011 - August 2011
  • Established experience with e-commerce platform technology to evaluate digital analytics and prepare reports to guide product strategy and marketing.
  • Determined necessary website changes by reviewing customer comments and complaints, delivering scalable solutions, and enhancing business growth.
  • Directed the online transaction system by maintaining and refining the procedure and knowledge documents, preventing revenue loss.

Education history

Marquette University, Milwaukee, WI MBA in Specialization in Management Information Systems
Milwaukee School of Engineering, Milwaukee, WI BS in Management Information Systems
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