$50  / per hour

Years of experience



Innovative Senior Product Designer with over 25+ years of experience in digital design across various industries, including media, gambling, and technology. Expert in translating complex business requirements into user-centric design solutions that enhance engagement and drive results. Recognized for leadership in design teams and effective collaboration with cross-functional teams. Adept at developing personas, scenarios, and storyboarding, and translating these insights into compelling wireframes, prototypes, and UI designs. Strong in conducting user research, interviews, surveys, and various testing methods, including usability, concept, and comparative analysis. Proficient in Adobe CS, Sketch, Axure, Figma, and other tools, with Agile experience using Jira and Confluence. With a diverse portfolio spanning various industries, the designer has contributed to Ulises Interactive, Grupo Planeta, Entain Group, and Rakuten TV, among others, creating innovative solutions that align business goals with user needs. From producing high-quality customer-centric designs to improving enterprise and mobile applications, they consistently deliver pixel-perfect results in collaboration with cross-functional teams, ensuring seamless UX/UI across web, mobile, and smart TV platforms.

Tech Stack

Designer, CSS, HTML, JavaScript, Jira, Software design, UX, Web Development


  • Proficient in developing design workflows utilizing Lean UX and Design Thinking methodologies to enhance product innovation and user experience.
  • Experienced in creating detailed personas and scenarios to tailor design strategies that align with user needs and business goals.
  • Skilled in storyboarding and prototyping to visualize user interactions, reducing iterative cycles and improving design accuracy.
  • Conducted over 50+ detailed user interviews and surveys per project, utilizing insights to inform UX strategies and improve user satisfaction metrics.
  • Implemented diverse testing methods including A/B testing, usability testing, and concept testing, leading to an average increase in user engagement by 30%.
  • Advanced user of Adobe Creative Suite, Sketch, and Figma for creating comprehensive design systems and automating design workflows.
  • Proficient in using Axure and Invision for high-fidelity prototyping, enhancing team collaboration and client presentations.
  • Experienced in Agile environments, utilizing Jira and Confluence to manage projects, ensuring timely delivery within sprint cycles.

Employment history

Senior UX/UI Designer, ENTAIN GROUP May 2019 - Present Translate strategy, business requirements and usability best practices into high-quality, customer centric designs that support brands and business objectives. Partner with product managers, product owners, stakeholders, designers and engineers from concept to launch.
Led the design strategy from concept to launch, translating complex business requirements into user-centric designs, significantly enhancing customer satisfaction and user retention.
Partnered with stakeholders to integrate usability best practices into product development, resulting in a 20% increase in product adoption.
Senior Sportsbook UX Designer, WILLIAM HILL January 2017 - April 2019 Defining UX, competitive analysis, definition of process flows, prototyping, wireframes, user testing, interaction design and measuring UX. Presented findings and design recommendations to product managers, stakeholders, designers and engineers.
Defined and implemented UX strategies that reduced user churn by 25% through competitive analysis and user flow optimizations.
Developed and tested over 30 wireframes and prototypes for the Smart TV platform, which increased user interaction by 40%.
Mobile UX/UI Designer, BETSSON July 2016 - November 2016 Worked on wide range of Casino games, Live Casino & Sports betting native and mobile web apps. Analysis, workflows, prototyping, wireframing and pixel-perfect UI while working with product manager, product owners and iOS/Android developers.
Designed comprehensive UI/UX solutions for mobile casino games, which improved user ratings from 3.5 to 4.5 on average.
Collaborated closely with iOS and Android developers to ensure designs were implemented to specification, enhancing app performance and aesthetics.
Lead UX/UI Mobile Designer, ICINETIC September 2015 - July 2016 Worked as Lead Designer for several clients on mobile apps (iOS and Android), desktop and web platform Buildup.io - ‘Make app prototypes with ease and turn them into fully working native apps and backends’.
Revamped user interfaces for responsive web designs, improving load times by 20% and increasing user satisfaction scores.
Collaborated with a team of designers to innovate on UX practices, leading to a 15% increase in client satisfaction.
Product Designer, RAKUTEN TV November 2013 - September 2015 Conducted usability tests, benchmarking, workflows, prototypes, wireframes, visual interfaces on apps, website, game consoles and Smart TV apps. Presented findings and design recommendations to product managers and developers.
UX/UI Designer, USACD February 2013 - November 2013 Wireframed and designed solutions to improve UX and UI for mobile applications, enterprise software and iPad platform products. Collaborated with product team and developers to combine business and user goals into design solutions.
Product Designer, BLOOSEE February 2012 - June 2012 Created and improved websites and mobile apps designs to create effective UX and responsive design, and pixel-perfect UI while working with a team of designers, product manager and developers.
Mobile & Web Designer, Ulises Interactive September 2010 - November 2011 Producing webs, landing pages, banners, masthead, Facebook apps and other marketing online designs as email marketing campaigns. Working with developers, product managers and designers to further innovate on the products.

Education history

CEADE Leonardo Seville, ESP
School of Design & Communication
University of Seville Seville, ESP
Business Administration
& Management
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