Performance Marketer Job Description Template

Ani Gasparyan

Last updated on November 27, 2024 | 6 min read

Job Description Template

General overview of the role

A Performance Marketer plays a pivotal role in driving business growth by leveraging data to optimize digital campaigns across channels such as paid search, social media, and display advertising. Their primary focus is maximizing conversions, increasing traffic, and achieving a solid ROI through ongoing analysis and strategic adjustments. Collaborating closely with cross-functional teams, they ensure campaigns are aligned with business objectives and deliver impactful, measurable results. This role demands a unique combination of analytical expertise, creative problem-solving, and proficiency in digital marketing tools and platforms.

Typical duties and responsibilities

• Develop and manage paid marketing campaigns across platforms like Google Ads, Facebook Ads, and other digital channels to drive targeted traffic and conversions.
• Monitor and optimize campaign performance, adjusting strategies to maximize ROI, improve user acquisition, and achieve key business goals.
• Conduct A/B testing on ads, landing pages, and other campaign elements to continuously refine and enhance performance.
• Collaborate with design and content teams to ensure creative assets are aligned with overall marketing strategies and messaging.
• Track and analyze performance metrics, providing regular reports on KPIs such as CPA, ROAS, conversion rates, and other key performance indicators.
• Manage advertising budgets efficiently, ensuring cost-effectiveness and optimal allocation of resources across campaigns.
• Stay informed about industry trends, competitor strategies, and emerging technologies to identify new opportunities for growth and optimization.
• Implement and maintain tracking systems for accurate data collection and campaign analysis, ensuring actionable insights are consistently available.

Required skills and experience

• Expertise in using digital marketing platforms (such as Google Ads and Facebook Ads Manager) for campaign management and execution.
• Strong analytical skills with tools like Google Analytics and Excel for interpreting data and driving insights.
• Proven experience optimizing campaigns based on critical metrics, such as CPA, ROAS, and conversion rates.
• Proficiency in running A/B tests to assess the effectiveness of ads, landing pages, and other elements.
• Comprehensive understanding of digital marketing principles, including SEO, SEM, and CRO.
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in performance marketing or similar roles.
• Experience with budget management and allocation across multiple channels to maximize ROI and meet performance targets.

Nice to have/preferred skills and experience (not required)

• Experience with affiliate marketing and managing influencer partnerships to drive additional growth and reach.
• Familiarity with marketing automation platforms like HubSpot or Marketo for streamlining campaign management.
• Knowledge of programmatic advertising and retargeting strategies to optimize ad targeting and improve conversions.
• Hands-on experience with advanced analytics and reporting tools like Tableau or Power BI to gain deeper insights and inform data-driven decisions.
• Proven ability to create and execute multi-channel digital marketing campaigns that align with business goals and drive customer acquisition.

What we offer

• Extensive health and wellness coverage.
• Work-from-home options and flexible hours.
• Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

• Retirement savings plans with employer matching, such as 401(k) plans, are significant to employees.
• Early leave on Fridays.
• 4-day work week.
• Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

“DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past eight years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

Explore these effective resume samples to guide your focus and priorities during the candidate review.

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Contact DevsData LLC

To hire a qualified Performance Marketer, contact DevsData LLC at [email protected] or visit www.devsdata.com. The company’s recruitment process is thorough and efficient, utilizing a vast database of over 65000 professionals.

They are well-known for their in-depth 90-minute interviews that evaluate candidates’ technical expertise and problem-solving capabilities.

Moreover, DevsData LLC holds a government-approved recruitment license, ensuring adherence to industry standards and regulations.