Location
NetherlandsRate
$25
/ per hour
Years of experience
5+About
I hold a Master of Arts in Communication from the University of Colorado and a Bachelor of Arts in Journalism from West Virginia University. Over the years, I've developed a robust skill set in digital marketing, content creation, and SEO, which has allowed me to successfully drive significant growth in various organizations. At SimpledCard, I managed brand and content strategy, resulting in a 57% increase in keyword rankings and a successful technical SEO strategy. Previously, at ContentKing and Tapfiliate, I implemented content strategies that significantly boosted web traffic, increased social media visibility, and generated substantial revenue through new paid subscribers. My expertise spans across various marketing tools and platforms, including Google Analytics, Google Data Studio, and Mixpanel for data analytics, as well as Google AdWords, Mailchimp, and Intercom for digital marketing. I have extensive experience with SEO tools like Semrush and Ahrefs, and I am proficient in managing content through systems like WordPress and Contentful. Additionally, my creative skills with Figma, Adobe Creative Suite, and Canva have enabled me to create compelling marketing materials in multiple languages, catering to diverse markets. Through strategic content marketing, email campaigns, and community outreach, I've consistently delivered measurable results, making a tangible impact on the organizations I've worked with.Tech Stack
Marketing, Adobe Suite, Google Analytics, Google Data Studio, HTML, WordPressExperience
- Created content strategy and implemented SEO to reach 57k monthly website visitors via organic traffic.
- Revamped social media content, increasing visibility from 30k to 300k impressions in 9 months on Twitter and LinkedIn.
- Produced and distributed email marketing content, including monthly newsletters, feature announcements, and product releases to over 38k subscribers.
- Implemented an end-to-end digital marketing strategy, resulting in $850,000 in new revenue through various channels.
- Managed marketing costs and vendors with an annual budget of $300k, including advertising agencies and PPC campaigns.
- Developed brand strategy and content marketing for a B2B Fintech solution targeting the Dutch and German markets.
- Wrote and maintained copy for various platforms, resulting in a 57% increase in keyword rankings and ensuring all URLs passed Google's Core Web Vitals.
Employment history
Brand & Content Manager, SimpledCard
October 2022 - Present
- Responsible for brand strategy and content marketing for a B2B Fintech solution within the Dutch and German market.
- Wrote copy and maintained company website, including rewriting 12 main solutions and sales page, resulting in a 57% increase in keyword rankings.
- Implemented a technical SEO strategy resulting in 100% of desktop and mobile URLs passing Google’s Core Web Vitals.
- Collaborated closely with operations, compliance and customer support to create weekly communications for 750 customers during a migration to a new card issuer.
- Created content in English, Dutch and German for lead generation and sales enablement — including brochures, sales decks and landing pages, using Figma, Mailchimp and WordPress.
Content Marketer, ContentKing (Conductor)
May 2021 - October 2022
- Created content strategy and SEO implementation to reach 57k monthly website visitors directly via organic traffic.
- Revamped social media content to increase visibility from 30k impressions to 300k impressions in 9 months on Twitter and LinkedIn.
- Produced email marketing content including a monthly newsletter, feature announcements, and product releases distributed to a mailing list of over 38k subscribers.
- Wrote and maintained copy for website, sales collateral, paid ads, sponsored promotions and review sites.
- Responsible for PR and community outreach including webinars, in-person conferences and customer
stories/case studies.
Marketing Manager & Content Marketer, Tapfiliate
April 2019 - May 2021
- Implemented an end-to-end digital marketing strategy resulting in $850,000 in new revenue via new paid subscribers — channels included paid, organic, referral and content marketing.
- Increased overall monthly site traffic by 40% within 12 months, including an increase of organic traffic from 3k to 6k monthly visitors.
- Wrote and edited 80+ on-site blog posts, in addition to being a published guest writer on sites such as Big Commerce, Ring Central, Lightspeed, Mention, Mailerlite and Awario.
- Managed marketing costs and vendors with an annual budget of $300k including advertising agencies, PPC campaigns and marketing collateral.
Education history
University of Colorado
2016 - 2017
Master of Arts, Communication
West Virginia University
2011 - 2017
Bachelor of Arts, Journalism
“80+ clients have experienced exceptional results from our IT recruitment and software development services.”
DevsData LLC Reviews 5.0
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"The agency led the hiring with a dedicated recruitment team. In the end, the client hired two senior technicians, one from Spain and another from Portugal, greatly enriching its engineering team."
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5.0
"We consider the developers they recommended exceptionally strong from a technical perspective. I can recommend the services of DevsData to all tech companies in need of exceptional tech talent."
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"It was a pleasure to work with DevsData. They excelled at commitment, communication skills, and time and team management. They were extremely organized and efficient, and they tackled every part of the project (several projects) with the utmost care."
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"DevsData reached out to us, as we've been looking to grow our engineering team in Europe and Poland. Communicating efficiently and professionally, DevsData made a strong impression with their understanding of the recruitment challenges we were facing."
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"I really appreciate their ability to adapt to our preferred ways of working, agility and successful delivery."
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"They have really proved their worth and have shown me that my company’s money is really well spent."
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"I've been working on several IT projects with DevsData for more than five years. There were many software projects they completed for us."
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"From beginning to end, the cooperation was smooth and contact with DevsData representatives was very easy."
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"From beginning to end, my experience with DevsData was only positive."
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"Quality control is rare in this line of business, I think this is the secret sauce of their exceptional quality."
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"This rapid pace and immaculate organization are what stood out to me most about DevsData."
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"We at Flowr Agency are particularly pleased with the outcomes, notably the superior code quality, speed, and communication. It confidently endorses the agency's services to other marketing firms."
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"We felt good about our collaboration. They were good people to work with, full of energy, creative, and proactive."
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"We also recommended DevsData to my business connections as they did a truly fantastic job."
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"For DevsData to find four amazing developers so fast - that cannot be just luck."
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"Our cooperation has been very efficient, and I love it."
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"Tom and his team showed great dedication to us as client and allowed wellbee to launch an Alpha stage of our online therapy product in under 1 month from absolute scratch. I need to congratulate them on the very good UX and UI design and good communication skills of the whole team."
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5.0
"Out of all the vendors we work with, DevsData clearly stands out. The quality of developers they deliver is beyond what we've received from any other vendor, and they've been able to send profile recommendations very quickly. I'm happy to be their reference for other companies from Israel and talk about their recruitment abilities and what they delivered for us - we eventually signed over 19 engineers from DevsData. I'm extremely satisfied with this recruitment process."
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Premium Software Development Services
For clients who expect excellence.
Consulting and tech recruitment.
Consulting and tech recruitment.
Veteran engineers.
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Premium IT recruitment & development services.
For clients who expect excellence.
Consulting and tech recruitment.
Veteran engineers.
Hire in less than 10 days.
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Best back-end engineers I've ever worked with.
“I interviewed about a dozen different firms. DevsData LLC is truly exceptional – their backend developers are some of the best I’ve ever worked with. I’ve worked with a lot of very well-qualified developers, locally in San Francisco, and remotely, so that is not a compliment I offer lightly. I appreciate their depth of knowledge and their ability to get things done quickly.”
Nicholas Johnson
CEO of Orange Charger LLC,
Ex-Tesla Engineer,
Mentor at YCombinator
Tailored recruitment process, trusted market expertise.
“DevsData reached out to us, as we’ve been looking to grow our engineering team in Europe and Poland. Communicating efficiently and professionally, DevsData made a strong impression with their understanding of the recruitment challenges we were facing. They designed a tailored recruitment process for our needs. I was impressed with the technical depth of their approach.”
Karim Butt
Co-Founder & CTO at GlossGenius, Inc.
Outstanding vendor, 21 engineers hired.
“Out of all the vendors we work with, DevsData clearly stands out. The quality of developers they deliver is beyond what we've received from any other vendor, and they've been able to send profile recommendations very quickly. I'm happy to be their reference for other companies from Israel and talk about their recruitment abilities and what they delivered for us.”
Ran Eyal
Senior Manager at
ZIM Integrated
Shipping Services Ltd.
Proactive partner, exceptional results.
“DevsData demonstrated a strong degree of proactivity, taking time to thoroughly understand the problem and business perspective, and continuously suggesting performance and usability enhancements. Their app exceeded my expectations. I've worked with DevsData on numerous projects over the last 3 years and I'm very happy. Being both responsive and honest in communication.”
Jonas Lee
Partner & Executive VP of Verus,
Financial LLC, Investor,
& Serial Entrepreneur
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