Location
PortugalRate
Years of experience
22+About
I am a Senior UX/UI Designer and Team Lead at Lidya, a fintech company based in Porto, Portugal, where I’ve been shaping user experiences and leading design efforts since January 2022. My role involves managing a team, collaborating with stakeholders, and delivering comprehensive design solutions including user flows, high-fidelity prototypes, and usability testing. Prior to this, I held a similar position at Lidya remotely from March 2020, where I focused on leveraging user research and design systems to enhance both internal and client-facing projects. My career spans over two decades, including freelance work where I designed for various international clients such as FitGlow Beauty and ChampionsLadder, and past roles at companies like Saatchi & Saatchi and Hot Pink, Lda. My expertise encompasses a wide range of design disciplines from graphic and motion design to UX/UI for digital platforms. I hold multiple qualifications, including a Licenciate Degree in Graphic Design of Communication and certifications in UX/UI Design and Digital Photography. I am fluent in English, Portuguese, and Spanish, and I am known for my creativity, organizational skills, and ability to lead cross-functional teams effectively.Tech Stack
UI/UX, Adobe Suite, After Effects, Designer, Figma, Illustrator, Photoshop, SaaS, SketchExperience
- Leading and overseeing UX/UI teams at Lidya, ensuring effective collaboration and alignment with project goals.
- Creating and implementing design systems and component libraries to maintain consistency across products and streamline design processes.
- Conducting user research and developing wireframes, high-fidelity prototypes, and user flows to enhance user experience and product functionality.
- Performing usability testing and gathering feedback to refine designs and improve user satisfaction.
- Working with internal and external stakeholders at all levels to integrate design solutions effectively and align with business objectives.
- Managing various design projects as a freelancer, including developing branding, packaging, and digital interfaces for international clients.
- Leading creative direction and design initiatives in previous roles at agencies and companies like Saatchi & Saatchi and Hot Pink, Lda., overseeing the development of advertising, branding, and digital marketing materials.
Employment history
• Responsible for maniging the UX.UI team, and implementing a cross-functional and global role collaborating with internal and external stakeholders at all levels.
• Still maintaining my UX.UI functions. Leveraging both user research and product insight, elaborating user flows/ journeys, design systems, component libraries, develop wireframes, high fidelity mockups, prototypes, usability testing and feedback, best suited for the company internally and externally, partners and clients.
• Conducting user research to gather insights into user needs and behaviors.
• Analyzing research findings to inform design decisions and improve user experiences.
• Responsible for leveraging both user research and product insight, elaborating user flows/journeys, design systems, component libraries, develop wireframes, high fidelity mockups, prototypes, usability testing and feedback, best suited for the company internally and externally, partners and clients.
• Plan and conduct usability testing sessions to gather user feedback.
• Analyze test results to identify areas for improvement and optimize designs.
• Present usability findings to the team and stakeholders, recommending design adjustments.
• Experienced in designing and developing several and different projects for various national and international organisations.
• User Experience and User Interfaces for desktop and mobile platforms, low and high-fidelity wireframes & prototypes, creating design systems, component libraries, map and journey flow charts, click flows, institutional and corporate identities (stationary, logos, …), packaging, branding, publicity, OOH advertising, catalogues, editorial work, illustrations, brochures, flyers/leaflets, posters, visual interventions, roll-ups, signage, photography, image treatment, newsletters (print & online), etc.
• Also used to finishing final files with final-art/ ready for print, when needed.
• As a freelancer, the opportunity to manage, team lead and cross-team lead groups of people that have worked on the same project, have occurred. Respecting deadlines is definitely a surplus.
• Responsible for the creative process, communication, product selection, sales, suppliers and client contacts, promotions, B2C and B2B designer, etc.
• Oversee the entire creative process, from concept development to final execution.
• Ensure that all design work aligns with the brand’s visual identity and business objectives.
• Collaborate with product teams to select and design products that meet market demands.
• Design and develop promotional materials for both B2C and B2B audiences.
• Responsible for designing, developing and managing concepts best suited for all the organisations digital marketing, publicity, miscellaneous communication and social media. UI designer and responsible for the B2B website.
• Design and manage social media campaigns to increase brand awareness and engagement.
• Analyze campaign performance and make data-driven adjustments to improve results.
• Manage website content and updates to keep it fresh and engaging.
• Responsible for managing, leading and cross-leading the design team. Designed and developed concepts best suited for all the organisations groups and external clients. Substituted the creative director that was going to be in maternity leave.
• Manage and lead the design team, ensuring effective collaboration and productivity.
• Mentor and guide team members, providing regular feedback and development opportunities.
• Foster a positive and creative work environment, encouraging innovation and excellence.
• Responsible for designing and developing concepts best suited for the agencies clients. Since magazine and television adds, miscellaneous communication, OOH advertising, branding, UI design for the B2C/B2B websites and apps.
• Collaborate with account managers and clients to understand their needs and provide tailored design solutions.
• Develop branding materials for clients, including logos, brand guidelines, and promotional materials.
• Design and manage OOH advertising campaigns to increase brand visibility and engagement.
• Responsible for designing, developing and managing concepts best suited for all the organisations publicity and miscellaneous communication (websites, apps, leaflets, brochures, posters, roll-ups, subscription plans, newsletters, photography, …), paging of the trimestral magazine “Revista Portuguesa de Contabilidade” (print & iBook format), “Boletim Economia e Empresas” and the bimonthly newspaper “O Informador Fiscal”. Data insertion to all online platforms with HTML.
• Collaborate with the marketing team to execute advertising campaigns and measure their success.
• Responsible for all the publicity, miscellaneous communication (logos, newsletters, signage, brochures, posters, leaflets, yearly agenda, …), internal & external client projects.
• Responsible for developing and designing several publicity and awareness campaigns. Some of them: “EmissãoZero” sustainability awareness campaign; awareness campaign for the removal of canine droppings; UX.UI for the online interactive games, and board games for children and adults (“Triopolis” interactive game, “Residuopolio” board game). Internal and external catalogue paging & editing, and other miscellaneous work.
• While a student in university, this was a part-time job, designing and developing graphic & motion designs for several television shows in the Portuguese television channels RTP1, RTP2 & Porto Canal.