Location
irelandRate
Years of experience
20+About
I am a seasoned sales professional with over 20 years of experience in medical and technical environments, both nationally and internationally. I have consistently exceeded sales targets and expanded customer bases, earning recognition and awards for outstanding achievements. My strength lies in building rapport and trust with customers, which has resulted in substantial repeat business. I am known for my strong customer focus, excellent service delivery, and ability to adapt quickly to new work situations. I emphasize lead generation, qualification, and account renewals across various sectors, and I am currently seeking a new challenge to leverage my skills and experience further. My career highlights include working as a freelance consultant, where I offered strategic expertise, training, and mentoring to companies in power, energy, and renewable energy sectors, as well as IoT and sensor technology. I have held significant roles such as Sales Manager at Ellab UK Ltd., where I developed strategies for thermal validation and monitoring solutions, and Sales and Support Director at Orthofix EMEA, where I significantly increased sales and built strategic relationships across Europe, the Middle East, and Africa. Additionally, my roles at Murray Surgical Ltd, Malosa Ltd, and Fannin Medcare Limited involved promoting and selling medical products, training surgeons and staff, and achieving substantial sales growth. My educational background includes a Diploma in International Marketing, and I have completed various sales, management, and product training courses.Tech Stack
Sales Management, Customer Relationship Management, Customer Service, Oracle, Sales, Sales Automation SoftwareExperience
- Consistently exceeded sales targets and expanded customer bases across various companies and sectors, demonstrating effective account management and strong selling techniques.
- Established excellent rapport and trust with customers, resulting in significant repeat business and long-term relationships with key clients and stakeholders.
- Developed and implemented strategic sales and marketing initiatives, including promotional strategies for thermal validation hardware and software, and market penetration plans for medical devices and renewable energy solutions.
- Provided extensive training and support to surgeons, clinical staff, and sales teams on product usage, surgical techniques, and sales strategies, enhancing product adoption and customer satisfaction.
- Promoted and demonstrated a wide range of medical products, including single-use surgical instruments, bone growth stimulation devices, and thermal validation systems, to healthcare professionals and decision-makers.
- Conducted market research to understand customer needs and competitive pressures, informing the development and adjustment of sales and marketing strategies.
- Offered consultancy services to top companies, providing expertise in market development, digitalization, compliance, and growth strategies, and supporting clients in achieving their business objectives.
Employment history
• Offering consultancy, strategic expertise, and development, along with training, mentoring, and growth to support expansion and integrate into each company’s footprint.
• Involved in power, energy, and distribution for many years, consulting companies such as Socomec, PSE Power, Schneider, ADD, and Terasaki.
• Utilizing extensive experience in construction, electrical engineering, industrial and pharmaceutical production, and recent renewable energy generation, storage, and distribution (PV, wind, marine).
• Consulting on IoT and allied software platforms combined with sensor technology for automated, connected solutions.
• Consulting top Irish companies, including SaaS Cyber Security and DevOps specialists Noesis, pharmaceutical companies Regeneron, GSK, and MSD, and medical device companies like SEAL, Ex Fix, and neuromuscular stimulation and recovery specialists NuroKor.
• Facilitating platform development opportunities, strategies, surgical requirements, and project management facilities.
• Supporting companies with digitalization software, compliance, and achieving 10X progression.
• Provides environmental wireless monitoring solutions and licensing of allied software using sensor technology across various verticals and sectors.
• Inspired awareness, interest, and exposure among both small and large companies within the Life Science and Food industries.
• Provided solutions for applications such as sterilization, freeze drying, environmental chamber testing, depyrogenation, warehouse mapping, pasteurization, and more.
• Developed and implemented a strategy focused on the promotion and sales of thermal validation hardware and software.
• Promoted ancillary services throughout the UK, Scotland, Ireland, and beyond.
• Promoted bone growth stimulation/electromagnetic pulse technology and medical devices from Orthofix to orthopedic centers across EMEA, including Italy, France, Germany, Spain, Nordic countries, the Middle East, and Africa.
• Increased sales from 3k to over 3m in the UK/Ireland territory and by over 10,000% throughout the rest of EMEA within three years.
• Introduced, demonstrated, trained, and supported end users and clinical staff on Orthofix and Medartis offerings.
• Designed and executed strategic sales and marketing initiatives and created effective sales and educational programs.
• Created and managed spending budgets for sales activities, including local trade shows and educational efforts.
• Responsible for monthly, quarterly, and annual sales forecasting and performance reporting.
• Cultivated and maintained strategic corporate and end-user relationships, and worked with Corporate Communications to identify, plan, and execute activities supporting business objectives.
• Proactively identified and communicated changes in healthcare, delivery systems, and competitive pressures to develop and modify strategies and tactics accordingly.
• Promoted the K2M product range to spinal surgeons in hospitals and clinics throughout the UK and Ireland.
• Trained surgeons and staff on instrumentation and implants, ensuring smooth operations during surgeries from start to finish, reducing theater time.
• Spent time with surgeons pre-case to understand deformities, examine imaging films, and outline correction methods and optimal implants.
• Conducted post-theater sessions to advise staff on optimal wound care treatment to support faster patient healing.
• Organized and conducted regular training sessions for surgeons and staff.
• Contributed to K2M’s significant growth in Ireland through effective promotion and work.
• Achieved a turnover of 1.4 million in the first six months under my management, with constant and improving growth.
• Acted as both a “hunter” and “farmer,” ensuring healthy business development and growth.
• Developed relationships with customers built on trust, respect, and admiration, earning high ratings and positive feedback from customers and peers alike.
• Conducted sales, training, and support of my team, including direct sales and distribution network, on an ongoing basis.
• Target markets included hospitals and clinics, dental/oral/maxillofacial clinics, sleep disorder clinics, ophthalmic and aesthetic departments, and general surgical wards.
• Built a substantial sales platform for the company using key contacts and theater time to trial and demonstrate instruments.
• Provided ongoing training and development of surgeons and staff, crucial for winning and maintaining business and respect from procurement to theater.
• Introduced and presented a range of single-use surgical instruments to ophthalmic and aesthetic surgeons, consultants, registrars, and other related professionals.
• Set up clinical trials in specialist areas such as AMD, glaucoma, and cataracts.
• Increased sales by 50%, reaching just over €5 million per annum through hard work and drive.
• Left no stone unturned in the search for business, pioneering agreements with larger groups.
• Introduced and implemented sales strategies and products to the medical division.
• Developed a marketing and sales strategy for defibrillators for the G.A.A., resulting in a signed agreement worth 4 million euros for every G.A.A. club to purchase the equipment.
• Conducted market research to ascertain customer needs, wants, and required product types.
• Targeted markets included sporting institutions, consulting engineers, building contractors, and hospitals.
• Focused on radiology as a key interest for the development of the company portfolio.
• Responsible for selling mobility aids to a range of clients including occupational therapists, public health nurses, and hospitals throughout Dublin and the North Eastern Region.
• Sourced customers through occupational therapists and relayed information on company products and services to potential customers.
• Visited customers’ homes, conducted feasibility studies, matched products to specific customer requirements, and prepared quotations.
• Won customer trust and confidence in company products and back-up service despite tough competition and cheaper products.
• Closed 15 sales of high-value stair lift products to end-user customers and sold a wheelchair to an end-user customer within the first month.
• Completed training in mobility aids, scooters, and wheelchairs during the 2-month period from June 2004 to date.
• Responsible for sales of medical products to pharmacies and sleep clinics throughout the 26 counties, with an assigned client base of 1,400 pharmacies across Ireland.
• Planned, organized, and implemented successful selling programs for mainstream products, including blood pressure monitors, nebulizers, and sports injury equipment.
• Built excellent working relationships with customers and managed customer accounts, ensuring attention to detail and resolving issues promptly and effectively.
• Initiated a new marketing strategy to target customers’ end users, developed in conjunction with the Sales and Marketing Manager.
• Made significant contributions to company success and profits, with an immediate impact on sales revenue.
• Exceeded monthly sales targets by an average of 45% each month since March 2002 through effective selling techniques and influencing skills.
• Exceeded monthly sales targets for Vulcan Sports Supports by up to 300% in 2004 by successfully targeting GAA clubs and GAA magazine readership.
• Responsible for sales and business development in Limerick, Clare, Tipperary, Kerry, and North Cork for an international manufacturer and distributor of automotive, metal, wood, and construction products.
• Exceeded the 1st month’s sales target of £3,000 by 17% across 10 allocated customers.
• Exceeded the 2nd month’s sales target of £6,000 by more than 130%.
• Exceeded the 3rd month’s sales target of £15,000 by 60%.
• Won 20 new accounts and re-activated 4 dormant accounts in the first 3 months.
• Expanded customer base to 116 accounts from June 2000 to September 2001.
• Won an average of 8 new accounts each month since June 2000.
• Consistently met and exceeded sales targets each month since May 2000.
• Exceeded the sales target of £39,000 for September 2001 by 45%.
• Responsible for retail sales, customer service, stock management, administration, and technical sales support for a wide range of construction products.
• Managed day-to-day operations of a busy retail outlet.
• Provided key technical support to the company’s Sales Representative as required and attended sales meetings at major customer premises.
• Established and maintained excellent working relationships with customers, providing exceptional service and representing the employer professionally.
• Minimized stock-out situations and increased sales by implementing more effective stock control procedures.
• Contributed to improving the store’s performance from the lowest in the group to 3rd highest, with almost a 100% increase in revenue within 12 months (May 1999 – May 2000).
• Received a special award for achieving the highest sales nationwide of selected company products during a 3-month promotional campaign.
Education history
Year 1:- International Marketing B; Business Law B; Marketing C; Sales and Sales Management A.
Year 2:- Accounting A; Statistics B; Economics C; Management A.
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