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Location

Poland

Rate

$39  / per hour

Years of experience

20+

About

An accomplished Design and Creative Director, this professional brings over a decade of expertise in leading and managing creative projects from inception to completion. Currently serving as the Design Director at CGTrader since September 2021, they have been responsible for the artistic supervision of all visual advertising and sales materials, collaborating with product designers and web developers, and spearheading design initiatives. Previously, as Creative Director at KEINO Agency from April 2019 to September 2021, they managed the design department, developed brand expressions across various mediums, and led creative campaigns. Their tenure at Social Art (Bees & Honey) and hyperCREW further solidified their leadership skills, team development capabilities, and proficiency in generating innovative ideas. Adept at collaboration, time management, and handling criticism, they possess a strong work ethic and a commitment to achieving results under pressure. With degrees in Management and Marketing from Warsaw University of Technology and History of Culture from UKSW, their educational background complements their extensive practical experience. Their interests include portrait and dance photography, highlighting their creative versatility.

Tech Stack

Designer, Adobe Suite, Canva, Figma, Google Workspace, Illustrator, InDesign, Jira, Management, Marketing, Salesforce Object Query Language, Sketch, Trello

Experience

  • Led and managed creative projects from concept to completion, ensuring alignment with client objectives and brand guidelines while coordinating with teams to meet deadlines.
  • Directed the creation of marketing collateral, maintaining brand consistency and effective communication of key messages.
  • Collaborated with product designers and web developers to ensure cohesive design and user experience for web projects.
  • Spearheaded design initiatives and developed innovative concepts that aligned with business goals.
  • Managed the design department, overseeing day-to-day operations to ensure smooth workflow and project execution.
  • Developed and implemented comprehensive brand identity strategies across print, digital, and video platforms, ensuring a cohesive and consistent visual presence.
  • Conceptualized creative ideas for campaigns, photo shoots, social media content, and videos to drive engagement.
  • Coordinated and managed external partners, such as photographers and production houses, for efficient project execution.

Employment history

Design Director, CGTrader September 2021 - Present

• Creative and artistic supervision of the visual part of all advertising
and sales materials of the company;
• Liaising with product designers, web developers and overseeing
the website;
• Taking the lead on ideas for design initiatives – spearheading and project
managing the initiatives. Being the point person in developing the website
page design projects and videos – liaising with agencies;
• Working collaboratively within a marketing team with product managers,
content writers, copywriters etc.

Creative Director, KEINO agency April 2019 - September 2021

• Managing and running the agency’s design department;
• Designing brand expressions across all mediums;
• Working collaboratively within a cross-functional team environment
with designers, content writers, copywriters etc.;
• Generating the creative ideas for campaigns, photo shoots, social media
content and videos;
• Taking responsibility for the quality and delivery of design throughout
all phases of a project.

Creative Director, Social Art (Bees & Honey) September 2019 - April 2020

• Leading and developing Creative Team, defining a team structure,
reporting to the agency’c CEO;
• Recruiting (interviewing and hiring) new design and creative team
members (designers, copywriters);
• Pitching ideas to clients and effectively manage their expectations;
• Commissioning and managing outside photographers, production houses,
software houses, talents, etc.

Creative & Art Director, HyperCREW June 2013 - August 2019

• Leading and developing Creative Team located in two cities;
• Defining a team structure, reporting to the agency’s CEO;
• Recruiting (interviewing and hiring) new design and creative team
members (designers, copywriters);
• Pitching ideas to clients and effectively manage their expectations;
• Defining the creative vision for advertising campaigns, social media
and marketing messages.

Art Director / Junior Art Director / Designer, K2 Internet March 2004 - May 2013

• Working collaboratively within a cross-functional team environment
with copywriters etc.;
• Taking responsibility for the quality, execution and delivery of design
throughout all phases of a project;
• Coaching a small team of designers (as an Art Director).

Education history

Warsaw University of Technology, 1995 - 2002 Management and Marketing
UKSW 2000 - 2001 History of Culture
Tom Potanski

Tom Potanski Founding Partner
DevsData LLC

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