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Wix vs Webflow: 2024 Comparison from a Business Perspective

Team working on web design

In today’s market, with the multitude of website-building platforms available, building a website has become a straightforward process. It involves selecting a platform that suits your needs and then utilizing drag-and-drop functionality to place content within a chosen template. Finally, with a simple click of the “publish” button, your website goes live for the world to see. Wix and Webflow stand out as strong website-building platforms, each presenting its own set of strengths and weaknesses. In this article, we compare Wix and Webflow as popular website-building platforms that enable users to create websites without needing to code extensively.

What are Wix and Webflow?

Wix: An overview of features

Wix website
Website: www.wix.com
Date of incorporation: Wix was founded in 2006.
Employees on LinkedIn: 7,223

  • Trustpilot: Wix has a rating of 4.2 out of 5 based on around 16,680 reviews.
  • Capterra: Wix has a rating of 4.4 out of 5 based on around 9,465 reviews.
  • G2: Wix has a rating of 4.2 out of 5 based on around 1,659 reviews.

Wix is a user-friendly website builder designed for individuals and small businesses looking to create websites quickly and easily. It provides a drag-and-drop interface with various templates and design elements, making it accessible to users without coding experience. Wix offers hosting services as well, simplifying the process of getting a website online. While it may not offer the same level of customization and control as Webflow, Wix is known for its simplicity and convenience. It’s a popular choice for small businesses, bloggers, and individuals who want a professional-looking website without the hassle of coding or dealing with the complexities of managing hosting.

Additionally, Wix has a smart tool called Artificial Design Intelligence (ADI) that helps people make websites fast. When you choose Wix ADI, it asks what you want your site to look like, and then builds a customized website for you. A drawback of Wix is that users can’t move their current website or content from one template to another.

Webflow: An in-depth examination of characteristics

Webflow website
Website: www.webflow.com
Date of incorporation: Webflow was founded in 2012.
Employees on LinkedIn: 1,222

  • Trustpilot: Webflow has a rating of 2.0 out of 5 based on around 118 reviews.
  • Capterra: Webflow has a rating of 4.6 out of 5 based on around 237 reviews.
  • G2: Webflow has a rating of 4.4 out of 5 based on around 559 reviews.

Webflow is a robust tool that combines website design, development, and hosting capabilities. It provides a visual interface for designing websites, allowing users to create responsive, custom websites easily. It is the most popular no-code web development platform, widely adopted by new, modern startups and many solopreneurs. It enables rapid website development and offers deep customization options. Additionally, its design is praised for its great and modern appearance. Webflow offers a wide range of design elements and templates, making it suitable for beginners and more advanced users. One of its key features is the ability to create complex interactions and animations without coding.

Additionally, Webflow allows users to export their code for further customization if needed. Webflow empowers users with control over HTML5, CSS3, and JavaScript, allowing them to customize features in great detail. However, this requires knowledge of website development, and the abundance of customization choices may feel overwhelming. Compared to Wix, Webflow is overall more modern, offering better speed, deeper customization capabilities, and visually stunning designs. It’s an excellent choice for startups and is often favored by designers and agencies looking for more flexibility and control over the design and development process.

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Key aspects of Wix and Webflow from a business perspective

Ease of use: Webflow comes out on top

Wix has long been praised for its easy-to-use interface, making it accessible to beginners and experienced professionals. Its drag-and-drop editor allows easy customization, enabling users to quickly build a website from scratch or choose from various templates tailored to different industries.

On the other hand, Webflow offers a more sophisticated design experience, catering to users with an inclination for customization and control. While its learning curve may be more vertical compared to Wix, Webflow empowers users with advanced design capabilities, including the ability to manipulate the code directly for precise customization. Additionally, Webflow integrates with CRM (customer relationship management).

Design flexibility: Webflow is notably more modern

Wix boasts an extensive library of templates covering various industries and design preferences. Its intuitive editor lets users modify the layout, colors, and fonts. However, customization options may be limited compared to Webflow, particularly for users seeking highly tailored designs.

Webflow stands out for its unparalleled design flexibility, allowing users to create fully custom websites with pixel-perfect precision. With the ability to design and manipulate every aspect of the site’s layout and interactions, Webflow offers unmatched creative freedom for businesses with specific design requirements. Webflow has a wider selection of custom templates known for their modern and visually appealing designs.

E-commerce capabilities: Webflow stands out as the superior choice

Both Wix and Webflow offer robust e-commerce solutions to support online stores. Wix’s e-commerce platform provides essential features for setting up and managing an online store, including product listings, inventory management, and secure payment gateways. It’s suitable for small to medium-sized businesses looking to establish an online presence quickly.

Webflow’s e-commerce capabilities are more advanced, offering greater flexibility in design and functionality. With features like custom product fields, flexible checkout processes, and effective integrations, Webflow empowers businesses to create immersive e-commerce experiences tailored to their brand identity and customer needs. Webflow seamlessly integrates with Shopify, making it an excellent choice for e-commerce businesses, particularly those based in the United States. Additionally, DevsData LLC also assists with Shopify integration for clients who need it.

Pricing: Wix is more affordable, but Webflow excels in design and functionality

Wix offers a range of pricing plans to suit different business requirements and budgets. Its plans include essential features such as website hosting, domain registration, and customer support. While Wix’s pricing is transparent and relatively affordable, additional costs may arise for premium templates, apps, and e-commerce functionalities. Wix’s plans range between $12 and $149 monthly.

Webflow’s pricing structure is slightly higher compared to Wix but reflects its advanced design and e-commerce capabilities. In addition to website hosting and design tools, Webflow’s plans include features like advanced interactions and CMS (content management system) functionality. While Webflow’s pricing may be challenging for budget-conscious users, its comprehensive feature set justifies the investment for businesses prioritizing design and functionality. Besides, when considering the price, users should also consider potential development and design costs. The pricing range spans from $14 per month for the basic plan to approximately $235 per month for the highest-tier option.

Support and resources: Webflow boasts a larger community and support network

Wix provides extensive support resources, including tutorials, forums, and customer support channels, to assist users at every stage of website creation and management. Its convenient interface and comprehensive documentation make it easy for users to find solutions to common issues.

Webflow offers robust support resources tailored to users with varying levels of expertise. In addition to tutorials and forums, Webflow provides access to its community of designers and developers, along with dedicated customer support for premium users. While Webflow’s learning curve may be challenging for beginners, its support ecosystem ensures users receive assistance when needed. Currently, Webflow boasts a significantly larger community and support network than Wix. Many development agencies and dev shops now specialize in Webflow, while Wix is often perceived as outdated in the industry.

If required, DevsData LLC can offer comprehensive Webflow support services, including Webflow design integration with external services such as CRM, HubSpot, and Shopify. It can also provide deep Webflow customizations, bug fixing, and migration to other platforms, including Wix, WordPress, or native React development, depending on the request.

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Comparison chart: Wix vs Webflow

Criteria Wix Webflow
Free plan Available Available
Monthly costs
  • Basic: $12 per month
  • Standard: $20 per month
  • Plus: $32 per month
  • Elite: $149 per month
  • Enterprise: Custom pricing

General plans

  • Basic: $14 per month
  • CMS: $23 per month
  • Business: $39 per month
  • Enterprise: Custom pricing

E-commerce plans

  • Standard: $42 per month
  • Plus: $84 per month
  • Advanced: $235 per month
AI website design Wix ADI Not available
Web hosting Included in all plans Included in all plans
Integrations Offers integrations with more than 300 applications Offers integrations with over 60 applications, many plugins and a vast array of modern tools and platforms, including Shopify, HubSpot, Salesforce, Pipedrive, and many others.
E-commerce features Integration of sales channels, recovering abandoned carts, securing online payments, offering unlimited product options, utilizing e-commerce templates, enabling digital downloads, managing subscriptions, and integrating a native point-of-sale system. Integration of sales channels, ensuring the security of online transactions, and utilizing e-commerce templates. Plus, integration with Shopify.
Customer support 24/7 support
Priority support for premium plans
24/7 support
More options for top-tier plans. Also, as many software agencies specialize in Webflow, the community surrounding it is significantly larger, facilitating easier access to more affordable support options.

Wix vs Webflow: Why Webflow reigns supreme for SEO?

When comparing Wix and Webflow for SEO (search engine optimization), both platforms offer tools and features to help optimize your website for search engines. However, there are differences in how they approach SEO:

Wix: Simplified SEO process

Wix simplifies the SEO process by offering built-in tools and features that guide users through optimizing their websites. Users can easily edit meta tags, customize URLs, and add alt text to images. Wix also automatically generates a sitemap.xml file and provides tools for submitting your site to search engines. While Wix may not offer the same level of technical control as Webflow, it still allows for the implementation of effective SEO practices.

Webflow: More flexibility and control

Webflow provides more flexibility and control over the technical aspects of SEO. Users can access and modify HTML5, CSS3, and JavaScript directly. This allows for fine-tuning of on-page SEO elements such as meta tags, heading structure, and schema markup. Additionally, Webflow allows users to create clean and fast-loading websites, which are important for SEO performance. With proper optimization, Webflow sites can rank well in search engine results.

Both Wix and Webflow can be used to create SEO-friendly websites. The choice between them depends on your level of comfort with technical SEO and your preference for flexibility in website customization. If you prioritize complete control over SEO elements and are comfortable with coding, Webflow may be the better option. Webflow has a larger selection of templates, enabling greater customization options and resulting in attractive and modern designs. This aesthetic appeal enhances user experience and contributes to strong SEO performance, positioning Webflow as a leader in this aspect. On the other hand, if you prefer a navigable platform with built-in SEO tools, Wix could be the right choice for you.

Final thoughts

When considering website-building options, it’s important to weigh factors that align well with your needs and preferences. Wix is perfect for beginners without any website design background who desire a quick and polished website setup within minutes. Meanwhile, Webflow offers complete control for users to tweak every detail. It’s more suitable for those with website development skills. Additionally, for users seeking to incorporate e-commerce features, Wix provides better value.

DevsData LLC has a pool of 65,000 strong, pre-vetted senior software developers and designers, many of whom specialize in Webflow and front-end development. Whether you need a recommendation for a skilled Webflow specialist or require assistance with a Webflow design/development project, they are delighted to offer their services as a software agency. In addition, they have native American speakers on their team who are highly proficient in Webflow. With their expertise, they cater to numerous startups and solopreneurs from the US, providing tailored solutions to meet their specific needs.

Stay tuned for more insightful comparisons and tips by visiting www.devsdata.com or reach out via email at [email protected] to explore further how DevsData LLC can enhance your website-building journey.

Any questions or comments? Let me know on Twitter/X.

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Ani Gasparyan Copywriter and marketer

Enthusiastic marketing professional and experienced content writer. Blending a passion for marketing with the art of language and crafting compelling narratives and informative content for broad audiences.

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