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Framer vs Webflow: Choosing the Right Tool for Your Design Workflow

Webflow team

In the dynamic world of design, having the right tools can make or break your workflow. Webflow and Framer are popular platforms catering to designers with distinct needs and preferences. Whether focused on prototyping, responsive web design, or user interaction, selecting between these two platforms can significantly impact your design process. Let’s explore a comprehensive comparison to equip you with the knowledge needed to make an informed decision.

Comparison chart: Webflow vs Framer

Before diving deep into the peculiarities, let’s glance at a comparison chart highlighting the key differences between Webflow and Framer:

Description Webflow Framer
Website www.webflow.com www.framer.com
Founded 2012 2015
Employees 1,243 209
Best for Designers and developers seeking visual web design and development tools UX/UI designers and design teams requiring advanced prototyping and interaction design capabilities
Price $14/mo (billed annually)
$18/mo (billed monthly)
$15/mo (billed annually)
$20/mo (billed monthly)
Database Yes Yes
Plugins Yes.
Plus, there is a wide array of modern tools and platforms, including Shopify, HubSpot, Salesforce, Pipedrive, and many others.
Yes (free and paid)
Website organic traffic 1,500,000 97.600
Trustpilot rating 2.0 out of 5 based on around
119 reviews
2.5 out of 5 based on around
16 reviews
Capterra rating 4.6 out of 5 based on around
239 reviews
4.4 out of 5 based on around
23 reviews
G2 rating 4.4 out of 5 based on around
565 reviews
4.5 out of 5 based on around
87 reviews

What is a Webflow?

Webflow website

Website: www.webflow.com
Date of incorporation: Webflow was founded in 2012.
Employees on LinkedIn: 1,243

  • Trustpilot: Webflow has a Trustpilot rating of 2.0 out of 5 based on around 119 reviews.
  • Capterra: Webflow has a rating of 4.6 out of 5 based on around 239 reviews.
  • G2: Webflow has a rating of 4.4 out of 5 based on around 565 reviews.

Webflow is popular among designers and developers seeking a code-free approach to crafting responsive websites. Its intuitive interface, featuring drag-and-drop functionality, simplifies the process of creating intricate layouts and interactions. It boasts extensive customization options and contemporary design aesthetics, complemented by diverse design elements and templates suitable for users of varying proficiencies. Noteworthy is its capacity to generate sophisticated interactions and animations, all feasible without the necessity for coding expertise. Thus, Webflow garners favor among startups and solo entrepreneurs as a leading no-code web development platform.

Furthermore, Webflow facilitates code exportation, giving users the flexibility to refine their creations further using HTML5, CSS3, and JavaScript. Additionally, it effectively integrates with CRM (customer relationship management) systems, enhancing user workflow efficiency.

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In light of these capabilities, it’s important to highlight that DevsData LLC offers comprehensive solutions tailored to Webflow users. These services include integrating Webflow designs with external platforms such as CRM, HubSpot, and Shopify. Additionally, DevsData LLC specializes in intricate Webflow customizations, resolving bugs, and providing additional support as needed.

What is a Framer?

Framer website

Website: www.framer.com
Date of incorporation: Framer was founded in 2015.
Employees on LinkedIn: 209

  • Trustpilot: Framer has a Trustpilot rating of 2.5 out of 5 based on around 16 reviews.
  • Capteria: Framer has a rating of 4.4 out of 5 based on around 23 reviews.
  • G2: Framer has a rating of 4.5 out of 5 based on around 87 reviews.

Framer is a powerful prototyping tool designers use to create interactive and high-fidelity prototypes for digital products, such as websites and mobile apps. It provides a platform for designers to design, prototype, and test user interfaces with advanced animations, gestures, and transitions. Framer is particularly popular among UX/UI designers and design teams for its robust set of features that allow for the creation of realistic and immersive user experiences. It offers a range of tools for creating custom animations, interactions, and micro-interactions, making it an invaluable resource for designing and iterating on user interfaces. Framer also allows easy transfer designs from Figma.

The difference between Webflow and Framer

Webflow and Framer are potent web and app design tools, each offering distinct features and approaches. Webflow is primarily a web design tool that empowers users to create responsive websites visually without the need for coding. On the other hand, Framer focuses on interactive prototyping and animation for web and mobile interfaces.

While Webflow is ideal for designing complete websites easily, Framer excels in crafting interactive prototypes that closely resemble the final product. This makes it a preferred choice for designers who prioritize interactivity and realism in their prototypes. There are 720,000+ websites built with Webflow and 17,000 with Framer. Both incorporate AI functionality into their platforms.

Comparing Webflow and Framer

Ease of use and interface: Webflow leads the way

  • Webflow’s interface appears more complex but is intuitive once you understand the basics, which have a steeper learning curve.
  • Framer’s interface resembles traditional design tools like Photoshop, with features like layers, suggesting it’s more designer-oriented.
  • Specific tasks, like creating containers, classes, and different component states for interactions, are more straightforward in Webflow than Framer.

CMS capabilities: Webflow is a superior choice

  • Both Webflow and Framer offer similar approaches to creating and managing CMS collections.
  • Webflow provides more advanced fields like reference and multi-reference for referencing other collections, thus having more powerful CMS capabilities.
  • Framer’s CMS options are currently more limited, but the team is actively working on improving them.

Pricing plans: Webflow offers affordability

  • Webflow’s pricing is more detailed, with separate plans for sites, workspaces, general use, e-commerce, in-house teams, and freelancers/agencies. General plan prices can be found below:
    • Starter: Free
    • Basic: $14/mo (billed annually), $18/mo (billed monthly)
    • CMS: $23/mo (billed annually), $29/mo (billed monthly)
    • Business: $39/mo (billed annually), $49/mo (billed monthly)
    • Enterprise: Contact the team
  • Framer offers more straightforward pricing with the following plans:
    • Starter: Free
    • Mini: $5/mo (billed annually), $10/mo (billed monthly)
    • Basic: $20/mo (billed annually), $25/mo (billed monthly)
    • Pro: $40/mo (billed annually), $50/mo (billed monthly)
    • Enterprise: Contact the team

Available tools: Webflow boasts a rich array of tools

  • Webflow provides two main tools: A designer for site design and an editor for managing CMS content directly on the live site.
  • Framer is a single tool for building websites and managing CMS.

Templates: Webflow offers a superior selection and customization options

  • Both Webflow and Framer provide a range of free and premium, highly customizable templates.
  • Webflow has over 2,000 templates, while Framer’s template count is unspecified.

SEO tools: Webflow stands out as a leader

  • Webflow, primarily a web design and hosting platform, offers a range of built-in SEO features to help users optimize their websites for search engines. These include customizable meta tags, structured data, XML sitemaps, and the ability to set up redirects. Additionally, Webflow allows users to create SEO-friendly URLs, optimize images for faster loading times, and integrate with third-party analytics tools like Google Analytics to track website performance and visitor behavior.
  • On the other hand, Framer, more focused on interactive prototyping and animation, doesn’t have an extensive set of built-in SEO tools. However, Framer’s prototypes can still be exported and integrated into web environments where SEO practices can be applied. Users can ensure their Framer prototypes are SEO-friendly by implementing best practices like using semantic HTML elements, optimizing images and other media, and incorporating relevant keywords into the content.

Thus, while Webflow offers comprehensive built-in SEO tools tailored for website creation and hosting, Framer’s focus on prototyping means that SEO considerations may need to be addressed in the web development phase after exporting prototypes.

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Best features of Webflow

Visual design interface

Webflow’s visual design interface allows users to create visually responsive websites without coding. Designers can drag and drop elements, customize styles, and see their changes in real time, making the design process intuitive and efficient.

Responsive design

Ensuring websites look great on all devices is essential, and Webflow excels in this area. It offers powerful tools for creating responsive layouts and interactions, allowing designers to effortlessly optimize their designs for screen sizes and devices.

Custom interactions and animations

Webflow empowers designers to bring their designs to life with custom interactions and animations. From simple hover effects to complex scroll-triggered animations, Webflow provides the flexibility to create immersive user experiences without writing code.

CMS and e-commerce capabilities

Webflow goes beyond static websites with built-in CMS and e-commerce capabilities. Designers can create dynamic content-driven websites and online stores without relying on external platforms, simplifying the entire design and development process. Webflow supports multiple payment gateways, enabling businesses to accept various payment methods, including Apple Pay, Google Pay, PayPal, and major credit and debit cards. These integrations provide a secure checkout experience, enhancing customer convenience and trust.

Hosting and publishing

Webflow offers integrated hosting, allowing users to publish their sites directly from the platform. With features like global CDN (Content Delivery Network), SSL (Secure Sockets Layer) certificates, and automatic backups, Webflow ensures fast and secure website hosting.

Custom code integration

While Webflow’s visual interface caters to designers, it also allows developers to add custom code when needed. Users can integrate custom HTML5, CSS3, and JavaScript to extend the platform’s capabilities and achieve their desired functionality.

Collaboration and team workflows

Webflow facilitates collaboration among team members with features like real-time editing, version control, and role-based permissions. Whether working solo or as part of a team, designers and developers can collaborate effectively within the platform.

Extensive learning resources

Webflow offers many learning resources to help users master the platform and enhance their skills. From tutorials and documentation to webinars and community forums, Webflow provides extensive support for users at every skill level.

Best features of Framer

High-fidelity prototyping

Framer allows designers to create high-fidelity prototypes that closely resemble the final product, giving stakeholders a clear vision of the user experience. With support for complex interactions, transitions, and animations, Framer empowers designers to prototype interactions with pixel-perfect accuracy.

Code-based prototyping

Unlike many prototyping tools that rely solely on visual interfaces, Framer allows designers to leverage the power of code to create prototypes. By writing JavaScript, designers can implement custom interactions, manipulate data, and simulate real-world behavior, offering unparalleled flexibility and control.

Component-based design system

Framer’s component-based design system enables designers to create reusable UI components and design systems. Designers can easily customize and reuse components, saving time and maintaining design integrity.

Device preview and testing

Framer provides built-in device preview and testing capabilities, allowing designers to preview their prototypes on various devices and screen sizes. With support for live device mirroring and interactive previews, designers can test their prototypes in real time and iterate quickly based on feedback. This also helps in getting quick and efficient client feedback as clients find it much easier to review the idea.

Integration with design tools

Framer integrates with popular design tools like SketchUp and Figma, enabling designers to import their designs directly into Framer for prototyping. This integration streamlines the design workflow, allowing designers to leverage their existing design assets and iterate rapidly within Framer.

Real-time collaboration

Framer facilitates collaboration among team members with real-time editing and collaboration features. Designers can simultaneously collaborate on the same prototype, share feedback, and track changes, fostering a collaborative design process.

Advanced animation controls

Framer offers advanced animation controls, allowing designers to create fluid animations and transitions easily. From basic animations to complex motion effects, designers have precise control over timing, easing curves, and animation properties, resulting in polished and engaging prototypes.

Community resources and plugins

Framer boasts a vibrant community of designers and developers who share resources, plugins, and tutorials. Designers can tap into the Framer community, from pre-built components to custom scripts, to enhance their prototypes and expand their skill set.


Webflow and Framer stand out as powerful tools offering unique features and capabilities. The choice between Webflow and Framer will depend on the user’s specific requirements and preferences, whether seeking a robust all-in-one solution with a wealth of resources like Webflow or a forward-thinking platform with AI capabilities like Framer. Thus, evaluating your specific project requirements, design preferences, skill set, and budget is crucial. Choosing the right tool is essential to delivering projects efficiently, and DevsData LLC is happy to help you analyze your needs and make the right choice.

However, Webflow has established itself as a leader in the industry and is widely regarded as the more popular choice among designers and developers. Its extensive user base, intuitive interface, and comprehensive features have contributed to widespread adoption. Additionally, Webflow’s emphasis on user-friendly design tools and vast educational resources has helped solidify its reputation as a go-to platform for creating professional-grade websites. As a result, many individuals and businesses alike turn to Webflow for its reliability, versatility, and proven track record in delivering high-quality web experiences.

DevsData LLC stands out in Webflow proficiency, boasting a team of skilled professionals ready to tailor solutions to meet various project requirements. With a substantial pool of 65,000 pre-vetted senior software developers and designers, many of whom specialize in Webflow, the company is well-equipped to address your needs. Whether you seek expert recommendations for Webflow specialists or require support with a design or development venture on the platform, DevsData LLC is fully prepared to assist you. Moreover, they have 8+ years of experience in the market and include native English speakers on their team who possess exceptional skills in Webflow. Leveraging their expertise, DevsData LLC serves a diverse clientele, including startups and individual entrepreneurs across the United States, delivering bespoke solutions tailored to their unique demands.

Whether you’re a startup looking to establish a robust online presence, an agency seeking to expand your service offerings, or an enterprise aiming to enhance your digital capabilities, DevsData LLC can help you achieve your goals. Contact them today at [email protected] or visit www.devsdata.com to unlock the full potential of powerful no-code platforms.

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