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Location

UK

Rate

$20  / per hour

Years of experience

4+

About

I am a bilingual (Polish-English) marketing executive with extensive experience in both online and offline marketing, covering B2B, B2C, and B2D sectors. My career spans various roles in internal and external communications, branding, PR, event planning, and market research, across the UK, Poland, and Malta. I hold a Master’s degree in Advanced Marketing and a First Honours degree in Media and Communication Studies, which have equipped me with a strong foundation to excel in diverse marketing environments. I am currently seeking new opportunities where I can leverage my expertise in strategic communication, project management, and team leadership. In my most recent role as a Senior Communications Specialist at Sii Poland, I have been managing internal communication and change management activities for a global client, developing communication strategies, and creating engaging content across various platforms. Previously, I served as a Senior Marketing Specialist at Kind, where I managed brand awareness campaigns and coordinated media plans for a leading German-origin company. My experience also includes roles as a Communication Manager at Troton Sp. z o.o., and a Marketing Specialist at Malkowski-Martech SA, where I was responsible for rebranding efforts, content creation, and managing marketing campaigns. Throughout my career, I have consistently demonstrated my ability to deliver impactful marketing strategies and foster strong stakeholder relationships.

Tech Stack

Customer Relationship Management, Agile, CMS, Confluence, Customer Service, Google Ads, Google Analytics, Management, Marketing, Public Relations, SEO, WordPress

Experience

  • Overseeing communication strategies and activities for organizational change at Sii Poland, ensuring clear and consistent messaging.
  • Creating and managing online and offline marketing campaigns, including brand awareness, social media, and content marketing for various companies.
  • Developing engaging content for newsletters, websites, social media, and intranet updates in both Polish and English.
  • Organizing and managing events, including brand awareness campaigns, trade stands, and corporate events for various organizations.
  • Liaising with media agencies, coordinating photo and video shoots, and managing media plans to ensure effective communication and branding.
  • Leading rebranding initiatives and implementing new corporate identity campaigns across different platforms.
  • Conducting market research, analyzing data, and preparing reports to inform decision-making and optimize marketing strategies.

Employment history

Senior Communications Specialist, Sii Poland May 2023 - Present
  • Managed internal communication and change management activities for a global client.
  • Developed and executed communication strategies to foster a strong community.
  • Created engaging content, including newsletters, emails, presentations, and intranet updates.
  • Coordinated translations and ensured clear and consistent messaging across all channels.
  • Managed online events and facilitated monthly IT forums and training courses.
  • Conducted market research and analyzed data to prepare reports for stakeholders.
  • Participated in mentoring and onboarding programs, and volunteered for company initiatives.
Senior Marketing Specialist, Kind January 2023 - April 2023
  • Planned and executed marketing campaigns for a leading hearing aid company in Poland.
  • Managed brand awareness campaigns, including pre-, during, and post-production activities.
  • Developed and coordinated media plans for online and offline campaigns.
  • Assisted in setting up SEO and Google Ads campaigns, ensuring compliance with Polish law.
  • Created SEO-optimized content and managed website updates using EPI CMS.
  • Handled internal communications and managed queries from 120 shops using Helpdesk tools.
  • Managed budgets, negotiated contracts, and presented results to the CEO.
Communication Manager, Troton Sp. z o.o. October 2021 - December 2022
  • Prepared B2B texts and translated materials into English for online and print use.
  • Led rebranding efforts, introducing new corporate identity and managing content creation.
  • Organized and managed marketing campaigns, including event management for trade shows.
  • Coordinated internal and external communication, media liaison, and CSR campaigns.
  • Analyzed competition and market trends to propose new marketing solutions.
  • Negotiated prices and managed budgets for marketing materials and campaigns.
  • Managed website content using WordPress CMS and coordinated social media activities.
Marketing Specialist, Malkowski-Martech SA November 2020 - October 2021
  • Created and coordinated the company’s marketing plan, focusing on fire protection solutions.
  • Handled rebranding and implemented changes across the company’s communication channels.
  • Organized technical training courses and promoted them online.
  • Developed media plans, ad campaigns, and content for websites and social media.
  • Planned and coordinated photo and video sessions for marketing purposes.
  • Managed budgets, optimized campaigns, and monitored results for continuous improvement.
  • Provided support in SEO, Google Ads campaigns, and content updates on the website.
Marketing Manager, For Your Business/ILE September 2014 - October 2020
  • Planned and executed marketing activities for B2C clients, including online and offline strategies.
  • Developed and managed social media platforms and ad campaigns on Facebook and Instagram.
  • Created and updated websites using WordPress CMS, focusing on content marketing and SEO.
  • Liaised with media agencies and negotiated advertising placements for clients.
  • Managed events, including promotion, photography, and post-event activities.
  • Provided training in marketing and social media to individuals and groups in both Polish and English.
  • Introduced an English language franchise in a new market, managing branding and marketing efforts.
Trainer and Lecturer, Businesses and University September 2012 - July 2013
  • Devised and delivered professional training courses in integrated marketing and social media.
  • Lectured at Glyndwr University in the Media and Business Departments.
  • Created practical exercises for students in collaboration with the charity AVOW.
Marketing and Communications Officer, AVOW (Association of Voluntary Organisations in Wrexham) May 2011 - July 2013
  • Planned and implemented an Integrated Marketing and Communications Strategy for the charity.
  • Designed marketing materials, including posters, leaflets, booklets, and social media graphics.
  • Managed events and various projects requiring strong communication and teamwork skills.
  • Handled PR management, both online and offline, and managed digital marketing activities.

Education history

University of Wales, Aberystwyth 2009 - 2011 MSc Econ Advanced Marketing Specialist Masters, Marketing
University of Wales, Aberystwyth 2006 - 2009 BA Hons Media and Communication Studies
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