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BioTrack – tech recruitment of Senior Backend Developers for a regulated industry SaaS platform

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BioTrack Logo testimonial

Introduction

DevsData LLC successfully sourced and closed three Senior Backend roles in Romania, enabling BioTrack to expand into one of Europe’s top emerging development hubs despite operating in the highly regulated, socially sensitive cannabis sector. The first hire also had to act as an informal Site Lead, setting standards, guiding future team members, and coordinating with US stakeholders, which further narrowed the talent pool. Recruiting in such a domain requires more than traditional tactics; it demands precise cultural alignment, deep familiarity with regulated environments, and the ability to attract senior engineers capable of operating confidently within a legally complex market.

BioTrack, a US-based SaaS leader in the cannabis compliance and supply chain industry, partnered with DevsData LLC to build out its backend engineering team in Romania. The company was seeking a recruitment partner with proven experience in regulated industries, strong technical screening capabilities, and deep reach into Eastern European talent markets. DevsData LLC was selected based on referrals from a prior US-based client and BioTrack’s independent research into firms specializing in high-stakes backend hiring. The goal was to establish a scalable European talent base that could support the company’s rapid product evolution, backend modernisation, and long-term expansion across international markets.

This case study outlines how DevsData LLC successfully recruited experienced Backend Engineers for BioTrack, despite the niche industry, location challenges, and high technical expectations, and helped establish a scalable engineering hub in Romania to support future product evolution and team growth.

Client overview

Biotrack overview summary testimonial

BioTrack is a globally recognised software provider offering end-to-end, seed-to-sale tracking solutions primarily focused on the legal cannabis industry. Their platform supports regulated businesses across the cannabis supply chain, including growers, manufacturers, distributors, and dispensaries, in meeting compliance requirements and managing operational workflows.

Founded in the United States, BioTrack has expanded its reach to 38 US states and several international markets, including the UK, Netherlands, and Australia. The company’s software has processed over $22 billion in transactions and is trusted by over 2,200 enterprises worldwide, ranging from retail dispensaries to governmental regulators.

Known for its commitment to data integrity, security, and compliance, BioTrack plays a critical role in legitimising and modernising cannabis commerce, an industry growing rapidly but still facing legal and social complexity in many markets.

BioTrack at a glance:

Challenge

As BioTrack prepared to expand its engineering footprint beyond the United States, the company faced a series of nuanced recruitment challenges tied to the complexity of services, regulatory environment, and industry perceptions. The initiative to establish a remote-first backend team in Romania was not just about geographic expansion; it was a strategic decision to strengthen engineering capacity in a cost-effective, talent-rich market while maintaining top-tier quality and reliability in a highly regulated domain.

Navigating industry stigma in recruitment.

BioTrack operates at the intersection of software and regulated cannabis distribution, a space that, despite its explosive growth, still carries reputational and legal complexity in many markets. While the company maintains a highly professional product mission, some senior engineers were reluctant to engage with a cannabis-related project due to personal views or visa/work concerns. Finding candidates who were technically strong and comfortable with the domain became a key challenge in the sourcing process.

Hiring for deep technical ownership in a sensitive architecture.

BioTrack wasn’t looking for generalist developers. The company needed Senior Backend Engineers with the ability to refactor and modernize a complex Node.js codebase, lead architectural transitions from legacy technologies like AngularJS to modern React-based microfrontends, and expand its existing retail point-of-sale (POS) system into a fully integrated platform. These responsibilities required strong technical fundamentals and experience with secure systems that process large numbers of transactions.

These responsibilities demanded strong software fundamentals, experience working on monolithic-to-modular transitions, and familiarity with high-security, transaction-heavy environments.

Establishing a new remote engineering hub.

With no previous team presence in Romania, BioTrack needed its first hire to act as both a Senior Engineer and a Site Lead, capable of setting standards, mentoring future team members, and liaising with US-based stakeholders. This dual-role requirement significantly narrowed the candidate pool.

Cultural and regulatory alignment.

Given the company’s mission-critical role in compliance and supply chain integrity, it was crucial that new hires understood and respected the sensitivities around government integration, public safety, and data privacy. Beyond technical excellence, engineers needed to demonstrate the maturity to work independently and make sound architectural decisions in a complex, distributed environment.

Competitive sourcing landscape.

While Romania offers strong engineering talent, demand for Senior Backend Developers with architectural experience remains high due to the country’s growing SaaS, FinTech, and enterprise software sectors, all competing for the same senior profiles. BioTrack needed to move quickly and confidently, without getting trapped in slow recruitment cycles or low-fit candidate pipelines.

To address these challenges and build a sustainable hiring model, BioTrack turned to DevsData LLC, a recruitment partner with deep technical sourcing capabilities, strong roots in Eastern Europe, and proven experience in placing engineers within complex, regulated industries.

DevsData LLC’s approach

For BioTrack, our mission was to source elite Backend Engineers who could operate autonomously, handle sensitive infrastructure, and lead long-term technical transformation efforts, while also launching a new remote presence in Eastern Europe. We based our recruitment strategy on proven methods from previous projects, particularly our work with Paysera, a European FinTech company operating in a similarly compliance-driven environment.

That experience taught us that region-specific market mapping is critical when sourcing talent for regulated industries, especially in Central and Eastern Europe. It also reinforced the importance of cultural screening for discretion, security awareness, and long-term commitment, traits essential for BioTrack’s sensitive domain. Finally, having executed fast-track hiring cycles under similar pressure at Paysera, we knew we had to keep the time-to-offer below three weeks to secure top talent before competitors did. These lessons directly shaped our approach to sourcing, vetting, and onboarding candidates for BioTrack’s Romanian backend team.

Our team for this engagement included:

  • 1 Senior Account Manager – directed the entire engagement, liaised with BioTrack’s VP of Engineering and HR team, and ensured all timelines and expectations were met from discovery to onboarding.
  • 2 Senior Sourcing Specialists – focused on backend-heavy Node.js roles with architecture and refactoring experience, targeting candidates across Romania, Bulgaria, and Poland with B2B SaaS and POS backgrounds.
  • 1 Technical Interview Lead – designed backend-specific evaluations for scalability, modernisation, and system integration. Each candidate underwent a multi-stage technical assessment simulating real production challenges.
  • 1 Candidate Success Coordinator – ensured consistent communication, provided logistical support, and coached passive candidates through offer stages, particularly important in a domain that requires reputation reassurance.

Key elements of our hiring process

Key elements of our hiring process testimonial

Discovery and onboarding alignment.

We began the engagement with a comprehensive discovery session involving BioTrack’s US Lead Engineers and Product Owner. This session was critical to understanding the nuances of operating in the cannabis SaaS space, defining key transformation goals such as migrating from a monolithic architecture to microservices. It also allowed us to align on expectations for the first Romanian hire, who would serve as both a Senior Engineer and an informal Site Lead. Finally, we clarified the division between must-have and nice-to-have skills across backend and DevOps areas, which helped us shape a precise role definition and calibrate our outreach strategy.

Region-specific sourcing strategy.

BioTrack had no prior recruitment infrastructure in Eastern Europe, so we conducted detailed talent mapping focused on Romania while also exploring neighboring markets such as Hungary and Serbia.

Our sourcing strategy prioritized backend engineers with experience, particularly those who had transitioned from older frontends like AngularJS to modern frameworks such as React.

Discreet, passive candidate outreach.

The cannabis industry’s sensitive nature made traditional recruitment methods less effective, especially among senior engineers who were unfamiliar with or cautious about the domain. To overcome this, we tailored our outreach to focus on BioTrack’s technical credibility, compliance mission, and industry stability, rather than its association with cannabis. We provided clear documentation of the company’s technical standards, mission, and impact, and developed an internal FAQ to address potential candidate concerns and industry misconceptions proactively. This approach was key to engaging high-quality candidates who may not have otherwise considered the opportunity.

Dual-layer technical screening.

Our evaluation process consisted of two carefully structured stages. First, candidates were given a live system refactoring task based on a simplified Node.js module, where they were asked to discuss and justify their architectural decisions. Second, they participated in a simulation interview designed to assess alignment with BioTrack’s internal stakeholders, including product, DevOps, and compliance teams. This allowed us to identify developers who could not only write scalable, maintainable code but also operate effectively within the cultural and technical constraints of a highly regulated SaaS platform.

Strategic advantages delivered

Foundational hires for Eastern European expansion

We successfully placed three Senior Backend Developers in Romania, with one assuming the informal role of Site Lead. This laid the groundwork for future growth and potential office expansion in the region.

Accelerated sourcing in a challenging market

Despite the stigma associated with the cannabis industry, we sourced, screened, and delivered top-tier candidates in under three weeks, from initial outreach to signed offers. This process included >90% passive candidate sourcing, a 100% offer acceptance rate, and an average time-to-offer cycle of less than 14 days. These results significantly outperformed typical timelines for senior-level recruitment in regulated sectors, where search cycles often extend to 6-8 weeks or more.

High retention and team integration

All placed engineers remained active and productive, integrating seamlessly with BioTrack’s US-based team and beginning to influence architecture and process decisions from their first sprint.

Through a calibrated, trust-building approach, DevsData LLC enabled BioTrack to expand into Romania with confidence, while reinforcing its product, engineering, and long-term market leadership in a complex and highly regulated SaaS sector.

Solution

Key elements of our recruitment solution included:

Segmented talent market mapping.

We began with a strategic analysis of Romanian and nearby CEE tech markets to identify regions with mature backend talent and openness to working in non-traditional or regulated sectors.

We focused our talent search on several key regions. Cluj-Napoca and Bucharest stood out as hubs of backend expertise, particularly in Node.js and microservices architectures. Iași and Timișoara also offered strong potential, with many high-calibre developers experienced in financial, eCommerce, and healthcare technologies, domains that share the compliance rigor BioTrack required. In addition, we explored remote talent from Moldova and Bulgaria, where candidates offered excellent time zone alignment, strong English proficiency, and prior experience working with US-based SaaS companies.

Each region was evaluated based on the availability of developers with strong Node.js skills and experience in migrating legacy systems to modern architectures.

Direct headhunting and passive candidate outreach

Due to the sensitive nature of BioTrack’s product, inbound interest was limited. Instead of relying on traditional applicant flow, we activated our internal pool of pre-vetted Backend Engineers, professionals who had previously worked with high-growth US startups and were familiar with compliance-heavy workflows. Our outreach relied on carefully tailored messaging that emphasized BioTrack’s mission-driven, logistics-focused approach, distancing the opportunity from recreational cannabis associations. We also tapped into trusted referrals from past hires in FinTech, MedTech, and supply chain tech sectors where traceability, data integrity, and operational scale are paramount.

This enabled access to Backend Engineers who were open to challenging industries but required a trusted context to engage.

Customised technical assessments

All candidates underwent a role-specific backend evaluation designed to mirror the technical challenges within BioTrack’s platform. This included a legacy refactor task using a simplified Node.js monolith modeled after the company’s production environment. Candidates were also tested on their understanding of POS and transactional system logic, with particular focus on retail performance, data integrity, and concurrency. Finally, they completed tasks related to API design and microservice migration, allowing us to assess their ability to deliver modular, scalable, and securely separated services.

Each step was designed to mirror BioTrack’s tech challenges without disclosing proprietary architecture.

Cultural fit and values screening.

We assessed each candidate’s long-term motivation to join a mission-driven US company establishing its presence in Romania. We also looked for candidates who could operate independently, as these initial hires were expected to take on mentoring responsibilities and help lay the foundation for a future team.

Iterative pipeline optimisation.

Given the small number of roles but high performance expectations, we continuously refined our approach after each recruitment cycle. We expanded our outreach to developers who had previously worked remotely with US-based clients, helping to minimize ramp-up time and ensure smoother integration.

Fast-track decision support.

To secure top candidates before they received competing offers, we accelerated the final stages of the hiring process. Final interviews were scheduled within three days of the technical screening to maintain momentum. We provided concise executive summaries to BioTrack’s CTO to support rapid decision-making, and offers were pre-aligned with local Romanian compensation benchmarks. This enabled us to deliver offers quickly and efficiently through a structured remote onboarding process.

Metric Result
Time-to-offer cycle < 12 days average
Offer acceptance rate 100%
Passive candidate sourcing > 90%
Total hires 3 Senior Backend Engineers
Role conversion rate 100%

Results

Through DevsData LLC’s targeted recruitment strategy and deep technical screening methodology, BioTrack successfully hired three Senior Backend Developers in Romania, each bringing strong experience in scalable system design, codebase refactoring, and regulated-industry software.

Key achievements:

Three Senior Backend Engineers hired.

DevsData LLC successfully filled all requested roles with experienced engineers who are now actively contributing to BioTrack’s core product modernization and feature expansion. Two Senior Backend Developers with expertise in Node.js were brought on to refactor the legacy backend codebase and develop scalable APIs. In addition, a Full Stack Backend-facing Engineer, skilled in both Node.js and React, led the architectural upgrade of BioTrack’s POS system by integrating modern frontend components into the platform.

High-quality pipeline with stigma-aware filtering

Given the nature of BioTrack’s industry, DevsData LLC implemented candidate pre-qualification filters early in the process. This approach proved highly effective, resulting in a technical interview pass rate of over 90% among shortlisted candidates. This early alignment also minimized the risk of attrition, as expectations around the industry context were clearly established from the outset.

Time-to-offer significantly reduced.

Despite the niche nature of the domain and the seniority of the roles, DevsData LLC’s fast-track interview coordination and asynchronous collaboration enabled an average time-to-offer of under 14 days from initial contact. We ensured flexible scheduling across time zones to accommodate both candidates and BioTrack’s internal stakeholders. Additionally, we managed the entire documentation and offer acceptance process end-to-end, ensuring a seamless experience for all parties involved.

Strategic groundwork for regional expansion.

This engagement went beyond simply meeting BioTrack’s immediate hiring goals. It established the company’s first engineering presence in Romania, laying the groundwork for long-term regional expansion. In the process, we also helped build the early cultural infrastructure needed to support future team growth. Additionally, we delivered a vetted shortlist of high-quality candidates, giving BioTrack the flexibility to scale quickly as new roles and needs emerged.

Business impact

The collaboration between BioTrack and DevsData LLC was a strategic inflection point in the company’s expansion beyond the United States. By securing three highly skilled Backend Engineers in Romania, BioTrack not only accelerated its product modernization roadmap but also established a technical presence in a new, cost-effective European region. This directly supported the company’s goal of scaling its platform while maintaining the highest standards of compliance, security, and code quality in a tightly regulated sector.

These hires enabled BioTrack to refactor and stabilize key backend systems, significantly reducing technical debt and improving maintainability. They also helped expand and modernize the company’s POS platform by integrating React-based frontend components and enhancing performance across distributed architectures. Just as importantly, this marked the beginning of BioTrack’s transition from a fully US-based engineering team to a hybrid global delivery model.

Each engineer was selected not only for their technical expertise in Node.js, API scalability, and legacy modernization, but also for their prior experience in high-compliance industries such as FinTech, MedTech, or enterprise SaaS. Their ability to operate autonomously, navigate regulated environments, and collaborate across time zones made them ideal for leading BioTrack’s engineering expansion into Eastern Europe.

Beyond delivery speed and technical uplift, the engagement had deeper operational significance. BioTrack now has a repeatable, location-specific recruitment model for building global technical teams, starting with Romania and scalable to other regions as needed.

The new hires brought a mix of autonomy, communication maturity, and hands-on experience with secure software environments, aligning with both the pace and precision required by BioTrack’s clients and partners.

By reducing reliance on overextended internal teams and opening a high-talent, lower-cost delivery hub, BioTrack improved both team resilience and long-term scalability in a highly competitive SaaS vertical.

Case match: is your company similar to BioTrack?

A short 3-question diagnostic:

  • Are you building or modernizing software in a regulated or stigmatized industry (e.g., cannabis, health, crypto)?
  • Do you need engineers who can navigate compliance, security, and scalability, while working independently?
  • Are you exploring global talent markets to balance cost, quality, and time-to-hire?

If you answered “yes” to any of the above, your company may be facing challenges similar to those BioTrack faces. DevsData LLC specializes in helping mission-critical, compliance-heavy SaaS businesses scale through targeted hiring for complex SaaS teams.

For a confidential consultation or more information, contact us at general@devsdata.com or visit www.devsdata.com.

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Tatia Tatoshvili Copywriter and Marketer

Tatia Tatoshvili is a Marketing and Communications professional with deep expertise in digital strategy and project management. Tatia’s experience includes implementing strategic marketing campaigns, elevating brand visibility, and building partnerships that expand education and job opportunities in the digital sector. She is passionate about fostering innovation and advancing digital literacy to create lasting impact.


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