Social Media Coordinator Job Description Template

Nikoloz Khotcholava

Last updated on November 21, 2024 | 6 min read

Job Description Template

General overview of the role

A Social Media Coordinator is a professional responsible for managing and executing an organization’s social media strategy. This role involves a variety of tasks aimed at enhancing a brand’s online presence, engaging with its audience, and driving traffic to its website or other online platforms.

Typical duties and responsibilities

1. Develop and curate engaging content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) that resonates with target audiences.
2. Assist in the creation and execution of social media strategies that align with broader marketing and business objectives.
3. Analyze competitors and industry trends to inform content and engagement strategies.
4. Monitor social media channels for comments, messages, and mentions, and engage with the audience timely and appropriately.
5. Schedule and publish posts while ensuring a consistent brand voice and visual identity.
6. Foster a positive and active online community, responding to inquiries and addressing concerns.
7. Track and analyze social media metrics to assess the performance of campaigns and content, providing insights to inform future strategies.
8. Prepare regular reports on key performance indicators (KPIs) to share with stakeholders.
9. Coordinate with influencers and partners to maximize outreach and brand visibility.
10. Work closely with the marketing team, graphic designers, and other departments to ensure alignment on messaging and campaigns.

Required skills and experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and scheduling tools (e.g., Hootsuite, Buffer).
• Basic knowledge of photo and video editing tools (e.g., Canva, Adobe Creative Suite).
• Strong written communication skills, with an ability to adapt tone and style based on the platform and audience.
• Ability to craft compelling captions, posts, and blog content.
• Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights) to measure campaign performance.
• Strong organizational skills and the ability to handle multiple projects and deadlines simultaneously.
• 3+ years of experience in social media management, content creation, or a related role.

Nice to have/preferred skills and experience (not required)

• Certification in social media marketing or content marketing (e.g., Hootsuite Social Marketing Certification, Google Analytics Certification).
• Familiarity with Facebook Ads, Instagram Promotions, or other paid social advertising platforms.
• Experience with video creation and editing for platforms like YouTube, TikTok, or Instagram Reels.
• Basic graphic design skills to assist in creating social media visuals (e.g., knowledge of design principles and tools).
• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) to streamline workflow and collaboration.
• Understanding of SEO principles and how they apply to social media and content marketing strategies.
• 5+ years of experience in social media management, content creation, or a related role.

What we offer

• Extensive health and wellness coverage.
• Work-from-home options and flexible hours.
• Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

• Retirement savings plans with employer matching, such as 401(k) plans, are significant to employees.
• Early leave on Fridays.
• 4-day work week.
• Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

“DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past 8 years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

Explore these effective resume examples to guide your focus and priorities during the candidate review.

• Social Media Manager Resume Sample
• Content Creator – Resume Sample

Contact DevsData LLC

If you’re looking to hire a qualified Social Media Coordinator, reach out to DevsData LLC at [email protected] Copy email

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They are renowned for their rigorous 90-minute interviews to assess candidates’ technical skills and problem-solving abilities.

Additionally, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.