Location
PolandRate
Years of experience
8+About
I am an experienced UX Designer with a strong background in user research, design, and collaboration. Currently, I work at Aldi Nord, where I introduced and implemented the continuous discovery framework to gather ongoing user feedback, addressing a significant gap in research practices within the app team. I also facilitate alignment workshops with stakeholders to ensure that design solutions align with business goals. My technical skills include proficiency in Figma, FigJam, Miro, Hotjar, user interviews, and Google Analytics, with a basic knowledge of HTML and CSS. Previously, I served as a Senior UX Designer at GoodData, where I collaborated with the marketing team to align website goals with OKRs and led website iterations as the product owner. I successfully optimized the conversion funnel on the company's website, resulting in a doubling of trial registrations. Additionally, I conducted comprehensive UX research, including discovery research, market studies, and stakeholder interviews, to support marketing and pre-sales teams. My career also includes experience as a Web Designer at Radio Free Europe, where I designed high-fidelity prototypes and developed brand guidelines, as well as freelance digital design work and visual design roles, where I managed multiple projects and developed visual assets to enhance brand awareness. I hold a Bachelor's degree in Advertising Design and have completed courses in User Experience Design from Accenture and the Georgia Institute of Technology.Tech Stack
Designer, Adobe Suite, Figma, Google Analytics, Jira, MiroExperience
- Implementing Continuous Discovery Framework: Introduce and implement the continuous discovery framework at Aldi Nord to gather ongoing user feedback and address gaps in research practices within the app team.
- Facilitating Alignment Workshops: Facilitate alignment workshops with stakeholders to gather requirements and ensure design solutions align with business goals at Aldi Nord.
- Optimizing Conversion Funnels: Lead the optimization of the conversion funnel on GoodData’s website by leveraging user flows, resulting in a doubling of trial registrations.
- Conducting UX Research: Conduct UX research, including discovery research, market studies, and stakeholder interviews to support marketing and pre-sales teams at GoodData.
- Designing High-Fidelity Prototypes: Design high-fidelity prototypes for the CMS at Radio Free Europe, resulting in reduced user friction and validation of the prototypes through user interviews.
- Developing Brand Guidelines: Lead the development of brand guidelines governing the design aspects of Radio Free Europe's digital products and publications.
- Managing Multiple Projects: Manage multiple freelance projects from brief to delivery, ensuring consistent brand standards and timely completion of deliverables, while presenting and communicating design strategies and visual assets to stakeholders.
Employment history
• Introduce and implement the continuous discovery framework to gather ongoing user feedback, addressing previous lack of research practices within the app team.
• Facilitate alignment workshops with stakeholders to gather requirements and ensure design solutions aligned with business goals.
• Collaborate with marketing to align website goals with OKRs and lead website iterations as product owner.
• Led the optimization of the conversion funnel on the company’s website by leveraging user flows, resulting in a doubling of trial registrations.
• Conduct UX research including discovery research, market studies, and stakeholder interviews to support marketing and pre-sales teams, and present the findings to stakeholders.
• Working cross functionally with engineers, marketing and sales department.
• Design high-fidelity prototypes for the CMS, resulting in a reduction in user friction and validation of the prototypes by user interviews.
• Lead the development of brand guidelines governing the design aspects of the Radio’s digital products and publications.
• Manage multiple projects from brief to delivery, ensuring consistent brand standards and timely completion of deliverables.
• Present and communicate with stakeholders about design strategies and visual assets.
• Brainstorm and partner closely with creative directors to develop relevant new content ideas and strategies.
• Design logos and corporate guidelines.
• Develop visual assets for social media channels, advertising campaigns, and website, resulting in a increase in and brand awareness.
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