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Media Buyer Job Description Template

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Media Buyer testimonial

General overview of the role

A media buyer is a marketing professional responsible for purchasing advertising space and time on behalf of clients, businesses, or advertising agencies. Their role is crucial in ensuring that marketing campaigns effectively reach their targeted audience while maximizing the return on investment (ROI).

Typical duties and responsibilities

  • Develop and implement media buying strategies aligned with clients’ marketing goals.
  • Conduct thorough research to identify target demographics and optimal media channels.
  • Manage and allocate budgets for media purchases, ensuring cost-effectiveness.
  • Monitor spending and adjust budgets as necessary to meet campaign goals.
  • Negotiate rates and contracts with media vendors to secure the best placements and pricing.
  • Purchase media space across various platforms (TV, radio, digital, print, etc.)
  • Oversee the execution of media campaigns, ensuring timely delivery and placement.
  • Collaborate with creative teams to align media strategies with campaign creative.
  • Monitor and analyze campaign performance metrics to evaluate success and ROI.
  • Prepare detailed reports and presentations for clients, outlining campaign results and insights.
  • Maintain strong relationships with media vendors and partners.
  • Act as the primary point of contact for clients regarding media buying activities.

Required skills and experience

  • Bachelor’s degree in Marketing, Advertising, Communication, or a related field
  • Proven track record of successful media campaigns and vendor negotiations
  • Strong analytical skills to interpret data and make data-driven decisions
  • Proficiency in media buying tools and platforms (e.g., Google Ads, social media advertising platforms, DSPs)
  • Familiarity with analytics tools (e.g., Google Analytics, campaign tracking software)
  • Basic understanding of digital marketing concepts (SEO, PPC, programmatic advertising)
  • Excellent verbal and written communication skills
  • Strong presentation skills for client-facing situations

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Nice to have/preferred skills and experience (not required)

  • Industry certifications (e.g., Google Ads Certification, Facebook Blueprint)
  • Familiarity with newer platforms (TikTok, Twitch, etc.) and trends in digital media
  • Basic understanding of graphic design or copywriting to collaborate effectively with creative teams
  • Experience with project management tools (e.g., Asana, Trello) to manage complex campaigns
  • Strong networking abilities to build relationships with media representatives and industry professionals

What we offer

  • Extensive health and wellness coverage.
  • Work-from-home options and flexible hours.
  • Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

  • Retirement savings plans with employer matching, such as 401(k) plans, are significant to employees.
  • Early leave on Fridays.
  • 4-day work week.
  • Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

“DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past eight years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

Explore these effective resume examples to guide your focus and priorities during the candidate review:

Contact DevsData LLC

If you’re looking to hire a qualified Media Buyer, reach out to DevsData LLC at [email protected] or visit www.devsdata.com. The company’s recruitment process is thorough and efficient, utilizing a vast database of over 65000 professionals.

They are renowned for their rigorous 90-minute interviews to assess candidates’ technical skills and problem-solving abilities.

Additionally, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.

Any questions or comments? Let me know on Twitter/X.

Discover how IT recruitment and staffing can address your talent needs. Explore trending regions like Poland, Portugal, Mexico, Brazil and more.

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Meri Sargsyan Copywriter and Marketer

With three years of experience in the industry, Meri has authored articles on a wide range of topics including crypto, NFTs, machine learning, and artificial intelligence. As an avid learner, Meri continuously seeks out new knowledge, enrolling in various courses regardless of her busy schedule.

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