{"id":150020,"date":"2026-02-28T17:02:28","date_gmt":"2026-02-28T17:02:28","guid":{"rendered":"https:\/\/devsdata.com\/case-studies\/lina-webflow-software-development-nyc-medical-startup\/"},"modified":"2026-07-12T08:05:18","modified_gmt":"2026-07-12T08:05:18","slug":"lina-webflow-software-development-nyc-medical-startup","status":"publish","type":"case_study","link":"https:\/\/devsdata.com\/he\/case-studies\/lina-webflow-software-development-nyc-medical-startup\/","title":{"rendered":"Lina, Inc. \u2013 Webflow Development for a NYC Medical Startup"},"content":{"rendered":"<section>\n<h1>Lina, Inc. \u2013 Webflow Development for a NYC Medical Startup<\/h1>\n\n    <style>`\n        .post-info {\n            display: flex;\n            flex-direction: row;\n            font-family: Montserrat;\n            font-style: normal;\n            font-weight: 500;\n            font-size: 16px;\n            line-height: 150%;\n            letter-spacing: 0.02em;\n            color: #6D7082;\n            \/*padding-top:32px;*\/\n        }\n\n        .info-container .post-info {\n            display: flex;\n            flex-direction: column;\n            justify-content: space-between;\n        }\n\n        .post-info-main {\n            width: 100%;\n            display: flex;\n            flex-wrap: wrap;\n            row-gap: 5px;\n            column-gap: 20px;\n            grid-template-rows: repeat(3, auto);\n            grid-template-columns: 60px max-content auto;\n            margin-bottom:12px;\n        }\n\n        .with-reviewer {\n            flex-wrap: wrap;\n            row-gap: 5px;\n        }\n\n        .author-name {\n            margin-bottom:4px;\n            grid-row-start: 2;\n            text-decoration: underline;\n            color:black !important;\n        }\n\n        .rank-math-breadcrumb {\n            margin-top:20px;\n            position: relative;\n            z-index: 1;\n        }\n\n        .rank-math-breadcrumb p {\n            margin: 0;\n            white-space: nowrap; \n            overflow: hidden;\n            text-overflow: ellipsis;\n            gap: 8px;\n            display: flex;\n        }\n\n        .rank-math-breadcrumb a {\n            color: #6d7082;\n        }\n\n        .rank-math-breadcrumb a:hover {\n            text-decoration: underline;\n            color: #0332c9;\n        }\n\n        .author-avatar {\n            display: flex;\n            justify-content: center;\n            margin-right: 15px;\n            width: fit-content;\n            grid-row-start: span 2;\n            grid-row-end: 4;\n        }\n\n        .author-avatar picture {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n        }\n\n        .author-avatar.clicked {\n            transform: scale(1.1);\n        }\n\n        .post-info .author-avatar img {\n            min-width:44px;\n            height: 44px;\n            width: auto;\n            object-fit: cover;\n            aspect-ratio: 1\/1;\n            filter: grayscale(1);\n            border-radius: 100%;\n            position: relative;\n            top: 2px;\n        }\n\n        .post-info .author_socials {\n            display: flex;\n            flex-direction: row;\n            align-items: center;\n            grid-row-start: 3;\n            grid-column: span 2;\n            gap: 15px;\n            list-style-type: none;\n            padding: 0;\n            margin: 0;\n        }\n\n        .post-info .author_socials li a {\n            display: flex;\n            align-item: center;\n            text-decoration: none;\n        }\n\n        .author_socials a svg {\n            width: 16px;\n            height: 16px;\n            transition: 0.3s;\n            color: #000;\n        }\n      \n        .author_socials li:hover svg {\n            color: #0332c9;\n        }\n\n        .right-info a {\n            width: fit-content;\n            color: unset;\n        }\n\n        .right-info a:hover {\n            text-decoration: underline;\n        }\n\n        .post-info .clock {\n            position: relative;\n            padding-right: 5px;\n            top: 2px;\n        }\n\n        .post-info .arrow {\n            position: relative;\n            margin-left: 10px;\n            margin-right: 10px;\n            transition: .2s;\n            height: 6px;\n            bottom: 1px;\n        }\n        .post-info .post-info-separator {\n            padding-right: 3px;\n            padding-left: 3px;\n        }\n\n        .reviewer-info {\n            display: flex;\n            flex-direction:column;\n            justify-content: center;\n            align-items: flex-start;\n            grid-row-start: 2;\n            align-self: start;\n            justify-self: end;\n            font-family: \"Montserrat\", arial;\n            color: #000;\n        }\n\n        .reviewer-info.the_first_row {\n            justify-self: start;\n            grid-row-start: 1;\n            grid-column: span 3;\n        }\n\n        .meta-checkmark {\n            width: 20px;\n            height: auto;\n        }\n\n        .reviewer-info a {\n            margin-left: 0;\n            color: #000;\n            text-decoration: underline;\n        }\n        .reviewer-info a:hover {\n            color: #0332c9;\n        }\n        .reviewer-info a:visited {\n            color: #551a8b;\n        }\n        .reviewer-info a:active {\n            color: #0332c9;\n        }\n        .language-dropdown-container {\n            display: inline-block;\n            width: 200px;\n        }\n\n        .language_switcher {\n            display: inline-flex;\n            align-items: center;\n            flex-direction: row;\n            gap: 5px;\n            vertical-align: middle;\n        }\n        \n        .language_switcher .wpml-ls-legacy-dropdown {\n            width: auto;\n            position: relative;\n            vertical-align: middle;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown ul {\n            list-style: none;\n            padding: 0;\n            margin: 0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language {\n            position: relative;\n            margin-bottom:0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language > a {\n            padding-left:16px !important;\n            display: flex;\n            align-items: center;\n            justify-content: space-between;\n            width: 100%;\n            box-sizing: border-box;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu {\n            display: none;\n            position: absolute;\n            z-index: 10;\n            top: 100%;\n            left: 0;\n            width: 100%;\n            margin: 0;\n            background-color: rgb(238, 238, 238);\n            border-radius: 0 0 8px 8px;\n            overflow: hidden;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu li {\n            display: block;\n            width: 100%;\n            margin-bottom:0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu li:hover {\n            background-color:rgba(204, 204, 211) !important\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu a {\n            display: block;\n            width: 100%;\n            padding: 8px 15px 8px 16px;\n            margin-left: 0;\n            box-sizing: border-box;\n            white-space: nowrap;\n            text-align: left;\n        }\n\n        @media (hover: hover) {\n            .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language:hover > .wpml-ls-sub-menu {\n                display: block;\n            }\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > .wpml-ls-sub-menu {\n            display: block;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > a.wpml-ls-item-toggle:after {\n            transform: scale(.7) rotate(180deg);\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > .wpml-ls-item-toggle {\n            border-radius: 8px 8px 0 0;\n            background-color: rgba(204, 204, 211);\n        }\n\n        .wpml-ls-legacy-dropdown a:focus {\n            background-color: #FFFFFF;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown a:visited {\n            color: #000000 !important;\n        }\n\n        .wpml-ls-legacy-dropdown a.wpml-ls-item-toggle:after {\n            content: \"\";\n            display: inline-block;\n            transform: scale(.7);\n            height: 20px;\n            width: 20px;\n            background: url(\"\/wp-content\/uploads\/2020\/07\/Vector.png\");\n            margin-left: 5px;\n            background-repeat: no-repeat;\n            background-position: center center;\n            background-size: 10px;\n            border: none;\n            position: unset;\n            background-color: #eee;\n            border-radius: 50%;\n            padding: 10px;\n            transition: transform 0.2s ease-in-out;\n            vertical-align: middle;\n            flex-shrink: 0;\n        }\n\n        .language_switcher a {\n            border: none;\n            padding: 10px 15px;\n        }\n\n        .wpml-ls-legacy-dropdown a.wpml-ls-item-toggle {\n            padding: 0 5px 0 2px !important;\n        }\n\n        @media (hover: hover) {\n            .wpml-ls-sub-menu a.wpml-ls-link:hover,\n            .language_switcher .wpml-ls-legacy-dropdown a.wpml-ls-item-toggle:hover {\n                background-color: rgba(204, 204, 211);\n                color: #000000 !important;\n                text-decoration: none;\n            }\n        }\n\n        .wpml-ls-sub-menu {\n            border: none !important;\n            background-color: transparent;\n        }\n\n        .wpml-ls-sub-menu a {\n            background-color: #FFFFFF;\n        }\n\n        .wpml-ls-current-language .wpml-ls-item-toggle {\n            border-radius: 8px;\n        }\n\n        @media (hover: hover) {\n            .wpml-ls-current-language:hover .wpml-ls-sub-menu a {\n                background-color: rgb(238, 238, 238) !important;\n            }\n\n            .wpml-ls-current-language .wpml-ls-sub-menu a:hover,\n            a.wpml-ls-item-toggle:hover:after {\n                background-color: rgba(204, 204, 211) !important;\n            }\n\n            .wpml-ls-current-language:hover a.wpml-ls-item-toggle:after {\n                transform: scale(.7) rotate(180deg);\n            }\n\n            .wpml-ls-current-language:hover .language_switcher .wpml-ls-legacy-dropdown a {\n                background-color: rgba(109, 112, 130, 0.1);\n            }\n\n            .wpml-ls-current-language:hover .wpml-ls-item-toggle{\n                border-radius: 8px 8px 0 0;\n            }\n\n            .wpml-ls-current-language:hover .wpml-ls-item:last-child .wpml-ls-link{\n                border-radius: 0 0 8px 8px;\n            }\n        }\n\n        .wpml-ls-current-language.wpml-dropdown-open .wpml-ls-sub-menu a {\n            background-color: rgb(238, 238, 238) !important;\n        }\n\n        .wpml-ls-current-language.wpml-dropdown-open .wpml-ls-item:last-child .wpml-ls-link{\n            border-radius: 0 0 8px 8px;\n        }\n\n        ul.language-list {\n            \/*min-height: 71px;*\/\n            margin: 0;\n            overflow: hidden;\n            position: absolute;\n            display: inline-block;\n            list-style: none;\n            vertical-align: top;\n            background-color: #FFFFFF;\n            padding: 0;\n            z-index: 2;\n        }\n\n        ul.language-list.mobile {\n            border-radius: 10px;\n            border: 1px solid rgba(109, 112, 130, 0.1);\n            margin-left: 10px;\n        }\n\n        .language-list.mobile li:hover {\n            background-color: rgba(109, 112, 130, 0.1)\n        }\n\n        .language-list.mobile li:hover a {\n            color: #000000;\n        }\n\n        .dropdown-arrow {\n            display: inline-block;\n            border-radius: 50%;\n            height: 30px;\n            width: 30px;\n        }\n\n        .dropdown-arrow {\n            background-color: rgba(109, 112, 130, 0.1);\n        }\n\n        .dropdown-arrow:hover {\n            background-color: rgba(109, 112, 130, 0.3);\n        }\n\n        .dropdown-arrow.mobile,\n        .dropdown-arrow.mobile:hover {\n            background-color: unset;\n        }\n\n        .language-list li {\n            padding-left: 10px;\n            cursor: pointer;\n            display: none;\n        }\n\n        .language-list li a {\n            color: #6D7082;\n            text-decoration: none;\n        }\n\n        .language-list li:first-child {\n            display: block;\n        }\n\n        .active li {\n            display: block;\n        }\n\n        .rotated {\n            transform: rotate(180deg);\n            bottom: 2px !important;\n        }\n        .bookmark {\n            align-self: center;\n            cursor:pointer;\n            display:none;\n        }\n        \n        .article h1 + p,\n        .article h1 + p + p {\n            margin: 0;\n            margin-bottom: 0 !important;\n        }\n\n        .info-container{\n            \/*min-height:150px;*\/\n            direction: ltr;\n            display: flex;\n            flex-direction: column;\n            justify-content: space-between;\n            padding-top: 20px;\n        }\n        .tags{\n            font-family: \"Montserrat\", sans-serif;\n            display: flex;\n            flex-direction: row;\n            justify-content: flex-start;\n            flex-wrap: wrap;\n            width: 100%;\n            overflow: hidden;\n            font-size: 14px;\n            border-radius: unset;\n            margin-bottom:20px;\n        }\n        .tags a {\n            font-style: normal;\n            line-height: 1.75em;\n            border: 0.5px solid #e2e5e9;\n            margin-right: 7px;\n            margin-top: 7px;\n            transition: 0.2s;\n            transition-property: background;\n            border-radius: 5px;\n            padding: 0.2em 0.8em;\n            color: black;\n        }\n        .tags a:hover {\n            background-color: #c1c7d0;\n        }\n\n        .tags a:visited {\n            color: #000;\n        }\n        .tags a:active {\n            color: #000;\n        }\n        .default-a:focus {\n            background-color: unset;\n        }\n\n        .default-a:hover{\n            text-decoration: underline;\n        }\n        .separator {\n        color:black !important;\n        font-weight:600;\n        }\n        .last {\n        color:black !important;\n        font-weight:600;\n        }\n        @media screen and (max-width:1034px) {\n        .author_links {\n        margin-right:auto;\n        }\n        .reviewer-info {\n        width: 100%;\n        }\n        }\n        @media screen and (max-width:767px) {\n        .language_switcher {\n        display: flex;\n        margin-top: 5px;\n        }\n        }\n        @media screen and (max-width:490px) {\n        .review-lowres {\n        display:flex !important;\n        }\n        .review-highres {\n        display:none !important;\n        }\n        .author_links {\n        margin-right:36px !important;\n        } \n        }\n    <\/style>\n    <div><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n    \n    <div class=\"info-container\">\n    <div class=\"post-info with-reviewer\">\n        <div class=\"post-info-main\">\n            <div class=\"author-avatar\">\n                <picture>\n                        <source\n                            srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/12\/tsiala-jobava-min.webp\" type=\"image\/webp\"> \n                        <source \n                            srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/12\/tsiala-jobava-min.jpg\" type=\"image\/jpeg\">\n                        <img decoding=\"async\" \n                            class=\"avatar lazyload\"\n                            width=\"64\" \n                            height=\"64\"\n                            src=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/12\/tsiala-jobava-min.jpg\"\n                            alt=\"avatar\"\n                            loading=\"lazy\"\n                            title=\"Tsiala Jobava\"\n                        >\n                <\/picture>\n            <\/div>\n            <div style=\"display:flex; flex-direction:column;margin-right:auto;\" class=\"author_links\">\n            <a href=\"\/author\/tsiala-jobava\/\" class=\"author-name\">Tsiala Jobava<\/a>\n            <ul class=\"author_socials\">\n            <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/tsira-jobava-131081206\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"Tsiala Jobava on Linkedin\">\n                    <svg version=\"1.0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\">\n                            <g id=\"linkedin5_layer\">\n                                <path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\" data-hs-event-238572417=\"1\"><\/path>\n                            <\/g>\n                        <\/svg>\n                <\/a>\n            <\/li><\/ul>\n            <\/div>\n            <div class=\"reviewer-info\"> \n                                                                            <span style=\"color:#6D7082;\" class=\"\">\n                Last updated on \n                28 \u05d1\u05e4\u05d1\u05e8\u05d5\u05d0\u05e8 2026 \n                <span class=\"post-info-separator\">| <\/span> \n                8 min read\n                \n            <\/span>\n                            <\/div>\n        \n        <\/div>\n    <\/div>\n    <div class=\"bookmark\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/08\/bookmark-add-2-1.svg\" alt=\"bookmark\" title=\"\">\n    <\/div>\n    <div class=\"tags\"><\/div>\n    <\/div>\n    <script type=\"module\" defer>\n      document.addEventListener(\"DOMContentLoaded\", function () {\n    \/\/ Get the current path from the URL\n    const path = window.location.pathname;\n\n    \/\/ Check if it starts with \/case-studies\n        if (path.startsWith(\"\/case-studies\")) {\n        const tagsElement = document.querySelector(\".tags\");\n        if (tagsElement) {\n        tagsElement.style.marginBottom = \"0\";\n        }\n        }\n        });\n        Array.from(document.getElementsByClassName(\"separator\")).forEach(el => {\n            el.textContent = \" > \";\n        });\n\n            var wpmlToggle = document.querySelector(\".language_switcher .wpml-ls-item-toggle\");\n            if (wpmlToggle) {\n                wpmlToggle.addEventListener(\"click\", function(e) {\n                    e.preventDefault();\n                    e.stopPropagation();\n                    var currentLang = this.closest(\".wpml-ls-current-language\");\n                    if (currentLang) {\n                        currentLang.classList.toggle(\"wpml-dropdown-open\");\n                    }\n                });\n                document.addEventListener(\"click\", function(e) {\n                    var openDropdown = document.querySelector(\".wpml-ls-current-language.wpml-dropdown-open\");\n                    if (openDropdown && !openDropdown.contains(e.target)) {\n                        openDropdown.classList.remove(\"wpml-dropdown-open\");\n                    }\n                });\n            }\n\n            var languageList = document.querySelector(\"#language-list\");\n            var dropdownArrow = document.querySelector(\".dropdown-arrow\");\n\n            if(languageList){\n                languageList.addEventListener(\"click\", () => {\n                    languageList.classList.toggle(\"active\");\n                    document.querySelector(\"#arrow\").classList.toggle(\"rotated\");\n                })\n            }\n                \n            function handleViewportChange() {\n                if(languageList) {\n                    if (window.innerWidth < 1280) {\n                        if(!languageList.classList.contains(\"mobile\")) {\n                            languageList.classList.add(\"mobile\");\n                            dropdownArrow.classList.add(\"mobile\");\n                        }\n                    } else {\n                        if(languageList.classList.contains(\"mobile\")) {\n                            languageList.classList.remove(\"mobile\");\n                            dropdownArrow.classList.remove(\"mobile\");\n                        }\n                    }\n                };\n            };\n\n            \/\/ If there is a small\/no space between reviewer and author name, reviewer moves to the first row\n            function update_post_info_layout() {\n                const author_name_element = document.querySelector(\".author-name\");\n                const reviewer_element = document.querySelector(\".reviewer-info\");\n                const post_info_container = document.querySelector(\".post-info\");\n\n                if(reviewer_element) {\n                    let distance_next_to_author, reviewer_fits_next_to_author; \n                    if(post_info_container && author_name_element) {\n                        distance_next_to_author = post_info_container.getBoundingClientRect().right - author_name_element.getBoundingClientRect().right;\n                        reviewer_fits_next_to_author = distance_next_to_author - reviewer_element.clientWidth >= 15;\n                    }\n\n                    if(!reviewer_fits_next_to_author) {\n                        reviewer_element.classList.add(\"the_first_row\");\n                    } else if (reviewer_fits_next_to_author && reviewer_element.classList.contains(\"the_first_row\")) {\n                        reviewer_element.classList.remove(\"the_first_row\");\n                    }\n                }\n            }\n\n            handleViewportChange();\n            update_post_info_layout();\n             \n            window.addEventListener(\"resize\", () => {\n                handleViewportChange();\n                update_post_info_layout();\n            });\n    <\/script>\n\n        <span class=\"img-container\">\n            <picture class=\"\" style=\"filter: grayscale(0)\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2026\/04\/lina_thumbnew_small.webp\" type=\"image\/webp\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2026\/04\/lina_thumbnew_small.jpg\" type=\"image\/jpg\">\n                <source srcset=\"\/wp-content\/uploads\/2026\/04\/lina_thumbnew.webp\" type=\"image\/webp\">\n                <source srcset=\"\/wp-content\/uploads\/2026\/04\/lina_thumbnew.jpg\" type=\"image\/jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/04\/lina_thumbnew.jpg\" width=\"640\" height=\"357\" alt=\"lina main image\" title=\"\">\n            <\/picture>\n        <\/span>\n    \n<ul>\n<li>See how DevsData LLC rebuilt Lina's broken Webflow form logic and HubSpot integration, turning previously lost leads into reliable, real-time CRM data without a full site rebuild.<\/li>\n<li>Learn how restructuring the CMS and API mapping gave Lina's medical coworking platform a stable base to add new locations and services without breaking existing functionality.<\/li>\n<\/ul>\n<h2>Introduction<\/h2>\n<p>As <a href=\"https:\/\/www.lina.co\/\" rel=\"nofollow noreffer noopener\" target=\"_blank\">Lina, Inc.<\/a> rapidly expanded its footprint across New York and South Florida, its leadership faced an unexpected roadblock: The company\u2019s digital platform, built on <a href=\"https:\/\/webflow.com\/templates\/search\/software-development\" rel=\"nofollow noreffer noopener\" target=\"_blank\">Webflow<\/a>, was failing to reflect the same level of polish and performance as its physical spaces. Broken <a href=\"https:\/\/www.hubspot.com\/\" rel=\"nofollow noreffer noopener\" target=\"_blank\">HubSpot<\/a> integrations and faulty lead capture forms were blocking new client acquisition and disrupting daily workflows.<\/p>\n<p>As Lina\u2019s medical coworking spaces attracted more independent healthcare practitioners, even small technical gaps could lead to missed opportunities and lost revenue. The team needed a stable, scalable solution that could be implemented quickly \u2013 without a full rebuild or weeks of downtime.<\/p>\n<p>That\u2019s when they turned to <a href=\"https:\/\/devsdata.com\/\" target=\"_blank\">DevsData LLC<\/a> \u2013 not only for our expertise in Webflow software development but for our <a href=\"https:\/\/devsdata.com\/case-studies\/\" target=\"_blank\">proven track record<\/a> in solving high-stakes tech challenges under tight timelines. Known for blending design precision with backend problem-solving, DevsData LLC was the right fit to step in, diagnose the issues, and deliver tangible improvements quickly.<\/p>\n\n        <span class=\"img-container\">\n            <picture class=\"open-picture\" style=\"filter: grayscale(0)\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linaicons_small.webp\" type=\"image\/webp\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linaicons_small.jpg\" type=\"image\/jpg\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linaicons.webp\" type=\"image\/webp\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linaicons.jpg\" type=\"image\/jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/linaicons.jpg\" width=\"640\" height=\"357\" alt=\"linaicons image\" title=\"\">\n            <\/picture>\n        <\/span>\n    \n<h2>Client overview<\/h2>\n<p>Founded in 2017, Lina, Inc. is a medical coworking company built to support independent healthcare practitioners in private practice. With modern, turnkey office spaces for mental health, medical, and wellness professionals, Lina provides a flexible alternative to traditional clinical settings. The company consists of fifty employees. <\/p>\n<p>From fully private suites to on-demand hourly spaces, Lina\u2019s locations are designed to reduce the overhead and complexity of running a practice. With several thriving offices in NYC and South Florida and more on the horizon, Lina continues to empower practitioners by offering space, support, and a strong professional community.<\/p>\n\n        <span class=\"img-container\">\n            <picture class=\"open-picture\" style=\"filter: grayscale(0)\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb2_small.webp\" type=\"image\/webp\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb2_small.jpg\" type=\"image\/jpg\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb2.webp\" type=\"image\/webp\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb2.jpg\" type=\"image\/jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/linaweb2.jpg\" width=\"640\" height=\"357\" alt=\"linaweb2 image\" title=\"\">\n            <\/picture>\n        <\/span>\n    \n<h2>Project scope and objectives<\/h2>\n<p>Lina initially chose Webflow for its speed, design flexibility, and ease of use \u2013 a natural fit for a fast-growing startup that needed a polished online presence without a large in-house development team. HubSpot was added as the CRM to streamline practitioner onboarding and client relationship management.<\/p>\n<p>As the company scaled to new locations and welcomed more independent health professionals into its ecosystem, the limitations of this setup became clear. The website, while visually aligned with Lina\u2019s brand, was underperforming in areas that mattered most: lead capture, CRM integration, and backend reliability.<\/p>\n<p>Several technical issues were causing friction. Most critically, the contact forms weren\u2019t reliably passing user data into HubSpot, disrupting workflows and resulting in missed or delayed follow-ups. Form submission errors were frequent and required constant manual intervention. The site\u2019s structure also made it difficult to scale, as adding new content or launching new locations risked breaking existing functionality. Even minor bugs and performance lags were slowing down day-to-day operations.<\/p>\n<p>Lina\u2019s leadership team needed more than just a visually attractive website. They were looking for a platform that could support real growth, something stable, scalable, and tightly integrated with their CRM. It had to function with precision: every form submission needed to trigger the correct HubSpot flow, and future updates had to be safe to implement without technical setbacks.<\/p>\n<p>DevsData LLC took the lead in addressing these challenges head-on. Tasked with resolving critical technical issues without disrupting day-to-day operations or ongoing marketing efforts, our team moved swiftly and discreetly. We worked behind the scenes to identify root causes, implement targeted fixes, and deliver visible, lasting improvements that strengthened both the platform\u2019s reliability and Lina\u2019s ability to scale.<\/p>\n\n        <span class=\"img-container\">\n            <picture class=\"open-picture\" style=\"filter: grayscale(0)\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linagra_small.webp\" type=\"image\/webp\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linagra_small.jpg\" type=\"image\/jpg\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linagra.webp\" type=\"image\/webp\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linagra.jpg\" type=\"image\/jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/linagra.jpg\" width=\"640\" height=\"357\" alt=\"linastart image\" title=\"\">\n            <\/picture>\n        <\/span>\n    \n<h2>Strategic development approach<\/h2>\n<p>DevsData LLC\u2019s Webflow engineers began by performing a comprehensive audit of Lina\u2019s Webflow setup. This involved a combination of:<\/p>\n<ul>\n<li>Code and configuration review of Webflow page structures, CMS, and embedded scripts.<\/li>\n<li>System tests of CRM touchpoints, especially the form connections to HubSpot.<\/li>\n<li>Workflow interviews with Lina\u2019s marketing and operations staff to map out where lead data was getting lost.<\/li>\n<li>Document analysis of HubSpot configurations and prior troubleshooting notes.<\/li>\n<\/ul>\n<p>We worked independently of Lina\u2019s internal staff to avoid disrupting day-to-day marketing activities, but coordinated closely with their leadership team to validate findings and ensure all fixes aligned with ongoing campaigns.<\/p>\n<p>Early on, we discovered that while forms appeared to function, their data wasn\u2019t reliably reaching HubSpot due to misconfigured scripts and flawed API handling.<\/p>\n<p>To solve this, our developers did the following:<\/p>\n<ul>\n<li>Rebuilt form logic within Webflow using a clean configuration layer.<\/li>\n<li>Restructured embedded scripts to ensure form submissions accurately trigger HubSpot workflows.<\/li>\n<li>Fine-tuned the API mapping between Webflow and HubSpot, allowing for real-time contact updates and tagging.<\/li>\n<li>Implemented fallback logic to avoid submission errors, even during high traffic peaks.<\/li>\n<\/ul>\n<p class='quote'><i>\u201cThe biggest challenge was ensuring data integrity between Webflow and HubSpot while keeping everything live and stable. We rebuilt the entire form logic and API flows so every lead was captured and routed correctly, removing the need for manual fixes and uncertainty. The results spoke for themselves \u2013 submissions became far more reliable and seamless.\u201d<\/i> \u2013 George S., Webflow Developer, DevsData LLC<\/p>\n<p>But we didn\u2019t stop at fixing broken processes. DevsData LLC restructured the CMS so new locations and services could be added without breaking the site, improved performance to reduce load times, and tightened accessibility for a smoother experience on all devices. We also set up the platform to handle future integrations, giving Lina a stable foundation that can grow with the business.<\/p>\n\n            <div class=\"schedule-consultation middle-scheduler\">\n                <div class=\"block-contact\">\n                    <p>Do you have IT outsourcing needs?<\/p>\n                <\/div>\n                <div class=\"contact-us-show schedule-consultation-button\">\n                    \ud83c\udfa7\n                    <span>Schedule a meeting<\/span>\n                <\/div>\n            <\/div>\n    \n<h2>Results and tangible impact<\/h2>\n<p>In just the first month after launch, Lina saw a clear jump in successful contact form submissions, turning previously lost leads into new client opportunities. The seamless integration with HubSpot allows data to flow directly into the CRM, enabling the team to onboard clients more quickly and follow up without delays.<\/p>\n<p>Technical reliability also improved significantly. Form-related errors that once required constant manual fixes were virtually eliminated, freeing staff to focus on supporting practitioners rather than troubleshooting website issues. Real-time syncing with HubSpot gave sales and operations teams better visibility into user activity, helping them prioritize outreach and strengthen client relationships.<\/p>\n<p>This project also highlighted both the strengths and limits of low-code platforms like Webflow. While Webflow enabled Lina to launch quickly and maintain a professional brand presence without heavy in-house engineering, its out-of-the-box integrations with complex CRMs such as HubSpot can create hidden gaps. DevsData LLC\u2019s role was to bridge those gaps, restructuring form logic, rebuilding scripts, and aligning APIs, so that Lina could continue leveraging the speed of a low-code tool without sacrificing reliability or scalability.<\/p>\n\n        <span class=\"img-container\">\n            <picture class=\"open-picture\" style=\"filter: grayscale(0)\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb_small.webp\" type=\"image\/webp\">\n                <source media=\"(max-width: 500px)\" srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb_small.jpg\" type=\"image\/jpg\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb.webp\" type=\"image\/webp\">\n                <source srcset=\"\/wp-content\/uploads\/2025\/09\/linaweb.jpg\" type=\"image\/jpg\">\n                <img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/linaweb.jpg\" width=\"640\" height=\"357\" alt=\"linaweb image\" title=\"\">\n            <\/picture>\n        <\/span>\n    \n<p>Just as importantly, the Webflow environment was restructured for growth. New locations, services, and practitioners can now be added without risk to existing functionality, giving Lina the flexibility it needs to expand into new markets quickly. The updated design and smoother performance also improved first impressions, ensuring the online experience matches the professional quality of Lina\u2019s physical spaces.<\/p>\n<h2>Conclusion<\/h2>\n<p>For a fast-growing company like Lina, maintaining a seamless digital experience is just as important as delivering quality care through its physical spaces. The improvements made to their Webflow site and HubSpot integration not only solved persistent technical issues but also laid the foundation for future growth, ensuring that the platform could keep up with the company\u2019s expanding footprint.<\/p>\n<p>This case also illustrates a broader truth about low-code platforms like Webflow: they allow startups to move fast and launch polished digital experiences, but at scale, their built-in integrations often need expert engineering to work reliably with complex systems like HubSpot. DevsData LLC stepped in to bridge that gap \u2013 strengthening Lina\u2019s infrastructure so they could continue to benefit from Webflow\u2019s speed and flexibility without being held back by hidden technical limits.<\/p>\n<p>With more stable infrastructure, improved data visibility, and a streamlined lead capture process, Lina is now positioned to scale its operations confidently without being slowed down by digital bottlenecks.<\/p>\n<p>If your company is facing similar challenges with website performance, CRM integration, or platform scalability, reach out to DevsData LLC. We specialize in high-impact, fast-turnaround <a href=\"https:\/\/devsdata.com\/services\/complex-backend-systems\/\" target=\"_blank\">software development<\/a> &#8211; whether you're running a healthcare startup, scaling a digital product, or optimizing your operations. Contact us at <a href=\"mailto:general@devsdata.com\" target=\"_blank\" rel=\"noopener\">general@devsdata.com<\/a> or visit <a href='\/' target='_blank' rel=\"noopener\">www.devsdata.com<\/a> to learn how we can help.<\/p>\n\n        <section class=\"author_section_container\">\n            \n            <div class=\"schedule-consultation\">\n                <div class=\"block-contact\">\n                    <p>Discover how IT recruitment and staffing can address your talent needs. Explore trending regions \n        like Poland, Portugal, Mexico, Brazil and more. <\/p>\n                <\/div>\n                <div class=\"contact-us-show schedule-consultation-button\">\n                    \ud83d\uddd3\ufe0f\n                    <span>Schedule a consultation<\/span>\n                <\/div>\n            <\/div>\n            <div class=\"author_section\">\n                <div class=\"author_photo_container\">\n                    <picture>\n                        <source srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/12\/tsiala-jobava-min.webp\" type=\"image\/webp\"> \n                        <source srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/12\/tsiala-jobava-min.jpg\" type=\"image\/jpeg\">\n                        <img decoding=\"async\" class=\"avatar lazyload\" width=\"64\" height=\"64\" src=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/12\/tsiala-jobava-min.jpg\" alt=\"avatar\" loading=\"lazy\" title=\"Tsiala Jobava\" >\n                    <\/picture>\n                    <a class=\"read_full_bio\" href=\"\/author\/tsiala-jobava\/\" aria-label=\"Read more from Tsiala Jobava\">Read full bio<\/a>\n                <\/div>\n                <div class=\"author_info_container\">\n                    <div class=\"author_info\" data-role=\"Author\">\n                        <h4 id=\"author_title\">\n                            <a href=\"\/author\/tsiala-jobava\/\" aria-label=\"Read more from Tsiala Jobava\">Tsiala Jobava<\/a>\n                            <span class=\"position\">Copywriter and Marketer<\/span>\n                        <\/h4>\n                    <\/div>\n                <\/div>\n                <div class=\"author_about\">\n                    <span>Tsiala Jobava is a talented marketing specialist. Tsiala holds a bachelor\u2019s degree in International Relations and a master\u2019s in Marketing and Communication from Barcelona Business School. She has built a diverse career, working as a Copywriter and in marketing and PR, before returning to her first passion \u2013 writing. Along the way, she has gained valuable experience in social media management, content creation, and brand development.<\/span>\n                    <div class=\"links\">\n                        <ul class=\"author_socials\">\n            <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/tsira-jobava-131081206\/\" aria-label=\"Check out Tsiala Jobava on LinkedIn\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\n                    <svg version=\"1.0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\">\n                        <g id=\"linkedin5_layer\">\n                            <path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\" data-hs-event-238572417=\"1\"><\/path>\n                        <\/g>\n                    <\/svg>\n                <\/a>\n            <\/li>\n            <li>\n                <a href=\"mailto:tsiala.jobava@devsdata.com\" aria-label=\"Email Tsiala Jobava\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M64 112c-8.8 0-16 7.2-16 16v22.1l172.5 141.6c20.7 17 50.4 17 71.1 0L464 150.1V128c0-8.8-7.2-16-16-16zM48 212.2V384c0 8.8 7.2 16 16 16h384c8.8 0 16-7.2 16-16V212.2L322 328.8c-38.4 31.5-93.7 31.5-132 0zM0 128c0-35.3 28.7-64 64-64h384c35.3 0 64 28.7 64 64v256c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64z\"\/><\/svg>\n                <\/a>\n            <\/li><\/ul>\n                        <a class=\"recruitment_link\" href=\"\/recruitment\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            Read more about our IT staffing services\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M5 12H19\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                                <path d=\"M12 5L19 12L12 19\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"tags-author \">\n                \n            <\/div>\n        <\/section>\n    \n<p>\n        <script>\n            document.addEventListener(\"DOMContentLoaded\", function() {\n                function debounceMessagePopUp(func, timeout = 300) {\n                    let timer;\n                    return (...args) => {\n                        clearTimeout(timer);\n                        timer = setTimeout(() => {\n                            func.apply(this, args);\n                        }, timeout);\n                    };\n                }\n\n                const toastPopUp = document.getElementById(\"copy-toast-meet-us\");\n                \/\/ The toast only exists when [render_copy_button] rendered one. Without it there is\n                \/\/ nothing to wire up, so bail before dereferencing it.\n                if (typeof toastPopUp === \"undefined\" || toastPopUp === null) {\n                    return;\n                }\n\n                const copyEmailPopButtons = document.querySelectorAll(\".copy-email-button-meet-us\");\n\n                const debouncedMessagePopUp = debounceMessagePopUp(() => toastPopUp.classList.remove(\"toast-active\"), 2000);\n\n                for (let i = 0; i < copyEmailPopButtons.length; i++) {\n                    copyEmailPopButtons[i].addEventListener(\"click\", () => copyEmailFunctionPopUp(copyEmailPopButtons[i]));\n                }\n\n                function copyEmailFunctionPopUp(button) {\n                    navigator.clipboard.writeText(button.previousElementSibling.innerHTML);\n                    toastPopUp.querySelector(\".toast__text\").innerHTML = \"Email copied to clipboard\";\n                    toastPopUp.classList.add(\"toast-active\");\n                    debouncedMessagePopUp();\n                }\n\n                const toastCloseBtn = toastPopUp.querySelector(\".toast__close\");\n                if (toastCloseBtn) {\n                    toastCloseBtn.addEventListener(\"click\", function() {\n                        toastPopUp.classList.remove(\"toast-active\");\n                    });\n                }\n        })\n<\/script>\n<br \/>\n<\/section>\n","protected":false},"author":45,"featured_media":160403,"template":"","class_list":["post-150020","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/devsdata.com\/he\/wp-json\/wp\/v2\/case_study\/150020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsdata.com\/he\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/devsdata.com\/he\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/devsdata.com\/he\/wp-json\/wp\/v2\/users\/45"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devsdata.com\/he\/wp-json\/wp\/v2\/media\/160403"}],"wp:attachment":[{"href":"https:\/\/devsdata.com\/he\/wp-json\/wp\/v2\/media?parent=150020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}