Ecommerce Specialist Job Description Template

Tatia Tatoshvili

Last updated on November 21, 2024 | 6 min read

Job Description TemplateEcommerce

General overview of the role

An Ecommerce Specialist plays a pivotal role in managing and optimizing online sales channels to enhance customer experiences and drive revenue growth. This position focuses on creating and executing strategies to increase website traffic, improve conversion rates, and maximize overall sales performance. The Ecommerce Specialist collaborates with marketing, IT, and customer service teams to deliver a seamless online shopping experience while staying ahead of market trends and ensuring competitive positioning.

Typical duties and responsibilities

1. Develop and implement comprehensive ecommerce strategies to increase online sales and customer engagement.
2. Analyze website performance and user behavior, identifying areas for improvement and implementing actionable changes.
3. Manage product listings across ecommerce platforms, ensuring accurate descriptions, competitive pricing, and efficient inventory management.
4. Collaborate with marketing teams to create and execute promotional campaigns that drive traffic and conversions.
5. Conduct competitive analysis and monitor market trends to adapt strategies and maintain a competitive edge.
6. Ensure a seamless customer journey, from product discovery to checkout and post-purchase support.
7. Track and report on key performance indicators (KPIs) using analytics tools to guide decision-making.
8. Work closely with IT and customer service teams to resolve technical issues and improve the overall user experience.

Required skills and experience

• A bachelor’s degree in marketing, business, or a related field with a focus on ecommerce or digital marketing is preferred.
• 2–4 years of experience in ecommerce management or digital marketing, with a proven understanding of online retail dynamics.
• Proficiency in ecommerce platforms like Shopify, Magento, or WooCommerce, and tools such as Google Analytics and SEMrush.
• Strong analytical and problem-solving skills to interpret data and optimize strategies.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• In-depth knowledge of SEO, SEM, and digital marketing tactics to enhance website visibility and performance.
• Excellent communication and interpersonal skills to work across diverse teams, build consensus, and present data-driven insights and recommendations.

Nice to have/preferred skills and experience (not required)

• More than 5 years of hands-on experience in ecommerce management or digital marketing, with a focus on leading high-traffic online retail platforms.
• Extensive expertise in designing and executing email marketing and social media advertising campaigns, with a track record of creating engaging content and driving customer retention.
• Advanced proficiency with content management systems (CMS) and UX design principles to improve website usability, optimize customer journeys, and increase conversions.
• In-depth understanding of inventory management systems and supply chain processes, with experience streamlining operations for large-scale ecommerce platforms.
• Certifications in ecommerce or digital marketing, such as Google Analytics, HubSpot, or equivalent credentials, demonstrating advanced knowledge of industry best practices.

What we offer

• Extensive health and wellness coverage.
• Work-from-home options and flexible hours.
• Paid time off for vacations, holidays, and sick leave.

Here are a few more benefits that, according to Forbes, are valued by employees:

• Retirement savings plans with employer matching, such as 401(k) plans, are highly valued by employees.
• Early leave on Fridays.
• 4-day work week.
• Private dental insurance.

About us

We recommend including general information about the company, such as its mission, values, and industry focus. For instance, you could say:

“DevsData LLC is an IT recruitment agency that connects top tech talent with leading companies to drive innovation and success. Their diverse team of US specialists brings unique viewpoints and cultural insights, boosting their capacity to meet client demands and build inclusive work cultures. Over the past 8 years, DevsData LLC has successfully completed more than 80 projects for startups and corporate clients in the US and Europe.”

Explore sample resumes

Explore effective resume examples to guide your focus and priorities during the candidate review.

• Sales Manager Resume Sample
• Customer Support Specialist Resume Sample

Contact DevsData LLC

If you’re looking to hire a qualified Ecommerce Specialist, reach out to DevsData LLC at [email protected] Copy email

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They are renowned for their rigorous 90-minute interviews to assess candidates’ technical skills and problem-solving abilities.

Additionally, DevsData LLC holds a government-approved recruitment license, ensuring compliance with industry standards and regulations.