{"id":150007,"date":"2026-02-28T17:02:26","date_gmt":"2026-02-28T17:02:26","guid":{"rendered":"https:\/\/devsdata.com\/case-studies\/recruitment-of-sales-representatives-from-germany-france-and-poland\/"},"modified":"2026-06-01T07:27:00","modified_gmt":"2026-06-01T07:27:00","slug":"recruitment-of-sales-representatives-from-germany-france-and-poland","status":"publish","type":"case_study","link":"https:\/\/devsdata.com\/de\/case-studies\/recruitment-of-sales-representatives-from-germany-france-and-poland\/","title":{"rendered":"Unison Infrastructure &#8211; Sales Recruitment in Europe"},"content":{"rendered":"<section>\n<h1>Unison Infrastructure &#8211; Sales Recruitment in Europe<\/h1>\n\n    <style>`\n        .post-info {\n            display: flex;\n            flex-direction: row;\n            font-family: Montserrat;\n            font-style: normal;\n            font-weight: 500;\n            font-size: 16px;\n            line-height: 150%;\n            letter-spacing: 0.02em;\n            color: #6D7082;\n            \/*padding-top:32px;*\/\n        }\n\n        .info-container .post-info {\n            display: flex;\n            flex-direction: column;\n            justify-content: space-between;\n        }\n\n        .post-info-main {\n            width: 100%;\n            display: flex;\n            flex-wrap: wrap;\n            row-gap: 5px;\n            column-gap: 20px;\n            grid-template-rows: repeat(3, auto);\n            grid-template-columns: 60px max-content auto;\n            margin-bottom:12px;\n        }\n\n        .with-reviewer {\n            flex-wrap: wrap;\n            row-gap: 5px;\n        }\n\n        .author-name {\n            margin-bottom:4px;\n            grid-row-start: 2;\n            text-decoration: underline;\n            color:black !important;\n        }\n\n        .rank-math-breadcrumb {\n            margin-top:20px;\n            position: relative;\n            z-index: 1;\n        }\n\n        .rank-math-breadcrumb p {\n            margin: 0;\n            white-space: nowrap; \n            overflow: hidden;\n            text-overflow: ellipsis;\n            gap: 8px;\n            display: flex;\n        }\n\n        .rank-math-breadcrumb a {\n            color: #6d7082;\n        }\n\n        .rank-math-breadcrumb a:hover {\n            text-decoration: underline;\n            color: #0332c9;\n        }\n\n        .author-avatar {\n            display: flex;\n            justify-content: center;\n            margin-right: 15px;\n            width: fit-content;\n            grid-row-start: span 2;\n            grid-row-end: 4;\n        }\n\n        .author-avatar picture {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n        }\n\n        .author-avatar.clicked {\n            transform: scale(1.1);\n        }\n\n        .post-info .author-avatar img {\n            min-width:44px;\n            height: 44px;\n            width: auto;\n            object-fit: cover;\n            aspect-ratio: 1\/1;\n            filter: grayscale(1);\n            border-radius: 100%;\n            position: relative;\n            top: 2px;\n        }\n\n        .post-info .author_socials {\n            display: flex;\n            flex-direction: row;\n            align-items: center;\n            grid-row-start: 3;\n            grid-column: span 2;\n            gap: 15px;\n            list-style-type: none;\n            padding: 0;\n            margin: 0;\n        }\n\n        .post-info .author_socials li a {\n            display: flex;\n            align-item: center;\n            text-decoration: none;\n        }\n\n        .author_socials a svg {\n            width: 16px;\n            height: 16px;\n            transition: 0.3s;\n            color: #000;\n        }\n      \n        .author_socials li:hover svg {\n            color: #0332c9;\n        }\n\n        .right-info a {\n            width: fit-content;\n            color: unset;\n        }\n\n        .right-info a:hover {\n            text-decoration: underline;\n        }\n\n        .post-info .clock {\n            position: relative;\n            padding-right: 5px;\n            top: 2px;\n        }\n\n        .post-info .arrow {\n            position: relative;\n            margin-left: 10px;\n            margin-right: 10px;\n            transition: .2s;\n            height: 6px;\n            bottom: 1px;\n        }\n        .post-info .post-info-separator {\n            padding-right: 3px;\n            padding-left: 3px;\n        }\n\n        .reviewer-info {\n            display: flex;\n            flex-direction:column;\n            justify-content: center;\n            align-items: flex-start;\n            grid-row-start: 2;\n            align-self: start;\n            justify-self: end;\n            font-family: \"Montserrat\", arial;\n            color: #000;\n        }\n\n        .reviewer-info.the_first_row {\n            justify-self: start;\n            grid-row-start: 1;\n            grid-column: span 3;\n        }\n\n        .meta-checkmark {\n            width: 20px;\n            height: auto;\n        }\n\n        .reviewer-info a {\n            margin-left: 0;\n            color: #000;\n            text-decoration: underline;\n        }\n        .reviewer-info a:hover {\n            color: #0332c9;\n        }\n        .reviewer-info a:visited {\n            color: #551a8b;\n        }\n        .reviewer-info a:active {\n            color: #0332c9;\n        }\n        .language-dropdown-container {\n            display: inline-block;\n            width: 200px;\n        }\n\n        .language_switcher {\n            display: inline-flex;\n            align-items: center;\n            flex-direction: row;\n            gap: 5px;\n            vertical-align: middle;\n        }\n        \n        .language_switcher .wpml-ls-legacy-dropdown {\n            width: auto;\n            position: relative;\n            vertical-align: middle;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown ul {\n            list-style: none;\n            padding: 0;\n            margin: 0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language {\n            position: relative;\n            margin-bottom:0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language > a {\n            padding-left:16px !important;\n            display: flex;\n            align-items: center;\n            justify-content: space-between;\n            width: 100%;\n            box-sizing: border-box;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu {\n            display: none;\n            position: absolute;\n            z-index: 10;\n            top: 100%;\n            left: 0;\n            width: 100%;\n            margin: 0;\n            background-color: rgb(238, 238, 238);\n            border-radius: 0 0 8px 8px;\n            overflow: hidden;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu li {\n            display: block;\n            width: 100%;\n            margin-bottom:0;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu li:hover {\n            background-color:rgba(204, 204, 211) !important\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-sub-menu a {\n            display: block;\n            width: 100%;\n            padding: 8px 15px 8px 16px;\n            margin-left: 0;\n            box-sizing: border-box;\n            white-space: nowrap;\n            text-align: left;\n        }\n\n        @media (hover: hover) {\n            .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language:hover > .wpml-ls-sub-menu {\n                display: block;\n            }\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > .wpml-ls-sub-menu {\n            display: block;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > a.wpml-ls-item-toggle:after {\n            transform: scale(.7) rotate(180deg);\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown .wpml-ls-current-language.wpml-dropdown-open > .wpml-ls-item-toggle {\n            border-radius: 8px 8px 0 0;\n            background-color: rgba(204, 204, 211);\n        }\n\n        .wpml-ls-legacy-dropdown a:focus {\n            background-color: #FFFFFF;\n        }\n\n        .language_switcher .wpml-ls-legacy-dropdown a:visited {\n            color: #000000 !important;\n        }\n\n        .wpml-ls-legacy-dropdown a.wpml-ls-item-toggle:after {\n            content: \"\";\n            display: inline-block;\n            transform: scale(.7);\n            height: 20px;\n            width: 20px;\n            background: url(\"\/wp-content\/uploads\/2020\/07\/Vector.png\");\n            margin-left: 5px;\n            background-repeat: no-repeat;\n            background-position: center center;\n            background-size: 10px;\n            border: none;\n            position: unset;\n            background-color: #eee;\n            border-radius: 50%;\n            padding: 10px;\n            transition: transform 0.2s ease-in-out;\n            vertical-align: middle;\n            flex-shrink: 0;\n        }\n\n        .language_switcher a {\n            border: none;\n            padding: 10px 15px;\n        }\n\n        .wpml-ls-legacy-dropdown a.wpml-ls-item-toggle {\n            padding: 0 5px 0 2px !important;\n        }\n\n        @media (hover: hover) {\n            .wpml-ls-sub-menu a.wpml-ls-link:hover,\n            .language_switcher .wpml-ls-legacy-dropdown a.wpml-ls-item-toggle:hover {\n                background-color: rgba(204, 204, 211);\n                color: #000000 !important;\n                text-decoration: none;\n            }\n        }\n\n        .wpml-ls-sub-menu {\n            border: none !important;\n            background-color: transparent;\n        }\n\n        .wpml-ls-sub-menu a {\n            background-color: #FFFFFF;\n        }\n\n        .wpml-ls-current-language .wpml-ls-item-toggle {\n            border-radius: 8px;\n        }\n\n        @media (hover: hover) {\n            .wpml-ls-current-language:hover .wpml-ls-sub-menu a {\n                background-color: rgb(238, 238, 238) !important;\n            }\n\n            .wpml-ls-current-language .wpml-ls-sub-menu a:hover,\n            a.wpml-ls-item-toggle:hover:after {\n                background-color: rgba(204, 204, 211) !important;\n            }\n\n            .wpml-ls-current-language:hover a.wpml-ls-item-toggle:after {\n                transform: scale(.7) rotate(180deg);\n            }\n\n            .wpml-ls-current-language:hover .language_switcher .wpml-ls-legacy-dropdown a {\n                background-color: rgba(109, 112, 130, 0.1);\n            }\n\n            .wpml-ls-current-language:hover .wpml-ls-item-toggle{\n                border-radius: 8px 8px 0 0;\n            }\n\n            .wpml-ls-current-language:hover .wpml-ls-item:last-child .wpml-ls-link{\n                border-radius: 0 0 8px 8px;\n            }\n        }\n\n        .wpml-ls-current-language.wpml-dropdown-open .wpml-ls-sub-menu a {\n            background-color: rgb(238, 238, 238) !important;\n        }\n\n        .wpml-ls-current-language.wpml-dropdown-open .wpml-ls-item:last-child .wpml-ls-link{\n            border-radius: 0 0 8px 8px;\n        }\n\n        ul.language-list {\n            \/*min-height: 71px;*\/\n            margin: 0;\n            overflow: hidden;\n            position: absolute;\n            display: inline-block;\n            list-style: none;\n            vertical-align: top;\n            background-color: #FFFFFF;\n            padding: 0;\n            z-index: 2;\n        }\n\n        ul.language-list.mobile {\n            border-radius: 10px;\n            border: 1px solid rgba(109, 112, 130, 0.1);\n            margin-left: 10px;\n        }\n\n        .language-list.mobile li:hover {\n            background-color: rgba(109, 112, 130, 0.1)\n        }\n\n        .language-list.mobile li:hover a {\n            color: #000000;\n        }\n\n        .dropdown-arrow {\n            display: inline-block;\n            border-radius: 50%;\n            height: 30px;\n            width: 30px;\n        }\n\n        .dropdown-arrow {\n            background-color: rgba(109, 112, 130, 0.1);\n        }\n\n        .dropdown-arrow:hover {\n            background-color: rgba(109, 112, 130, 0.3);\n        }\n\n        .dropdown-arrow.mobile,\n        .dropdown-arrow.mobile:hover {\n            background-color: unset;\n        }\n\n        .language-list li {\n            padding-left: 10px;\n            cursor: pointer;\n            display: none;\n        }\n\n        .language-list li a {\n            color: #6D7082;\n            text-decoration: none;\n        }\n\n        .language-list li:first-child {\n            display: block;\n        }\n\n        .active li {\n            display: block;\n        }\n\n        .rotated {\n            transform: rotate(180deg);\n            bottom: 2px !important;\n        }\n        .bookmark {\n            align-self: center;\n            cursor:pointer;\n            display:none;\n        }\n        \n        .article h1 + p,\n        .article h1 + p + p {\n            margin: 0;\n            margin-bottom: 0 !important;\n        }\n\n        .info-container{\n            \/*min-height:150px;*\/\n            direction: ltr;\n            display: flex;\n            flex-direction: column;\n            justify-content: space-between;\n            padding-top: 20px;\n        }\n        .tags{\n            font-family: \"Montserrat\", sans-serif;\n            display: flex;\n            flex-direction: row;\n            justify-content: flex-start;\n            flex-wrap: wrap;\n            width: 100%;\n            overflow: hidden;\n            font-size: 14px;\n            border-radius: unset;\n            margin-bottom:20px;\n        }\n        .tags a {\n            font-style: normal;\n            line-height: 1.75em;\n            border: 0.5px solid #e2e5e9;\n            margin-right: 7px;\n            margin-top: 7px;\n            transition: 0.2s;\n            transition-property: background;\n            border-radius: 5px;\n            padding: 0.2em 0.8em;\n            color: black;\n        }\n        .tags a:hover {\n            background-color: #c1c7d0;\n        }\n\n        .tags a:visited {\n            color: #000;\n        }\n        .tags a:active {\n            color: #000;\n        }\n        .default-a:focus {\n            background-color: unset;\n        }\n\n        .default-a:hover{\n            text-decoration: underline;\n        }\n        .separator {\n        color:black !important;\n        font-weight:600;\n        }\n        .last {\n        color:black !important;\n        font-weight:600;\n        }\n        @media screen and (max-width:1034px) {\n        .author_links {\n        margin-right:auto;\n        }\n        .reviewer-info {\n        width: 100%;\n        }\n        }\n        @media screen and (max-width:767px) {\n        .language_switcher {\n        display: flex;\n        margin-top: 5px;\n        }\n        }\n        @media screen and (max-width:490px) {\n        .review-lowres {\n        display:flex !important;\n        }\n        .review-highres {\n        display:none !important;\n        }\n        .author_links {\n        margin-right:36px !important;\n        } \n        }\n    <\/style>\n    <div><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav><\/div>\n    \n    <div class=\"info-container\">\n    <div class=\"post-info with-reviewer\">\n        <div class=\"post-info-main\">\n            <div class=\"author-avatar\">\n                <picture>\n                        <source\n                            srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.webp\" type=\"image\/webp\"> \n                        <source \n                            srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\" type=\"image\/jpeg\">\n                        <img decoding=\"async\" \n                            class=\"avatar lazyload\"\n                            width=\"64\" \n                            height=\"64\"\n                            src=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\"\n                            alt=\"avatar\"\n                            loading=\"lazy\"\n                            title=\"Ani Gasparyan\"\n                        >\n                <\/picture>\n            <\/div>\n            <div style=\"display:flex; flex-direction:column;margin-right:auto;\" class=\"author_links\">\n            <a href=\"\/author\/ani-gasparyan\/\" class=\"author-name\">Ani Gasparyan<\/a>\n            <ul class=\"author_socials\">\n            <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/ani-gasparyan-15a7b3157\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"Ani Gasparyan on Linkedin\">\n                    <svg version=\"1.0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\">\n                            <g id=\"linkedin5_layer\">\n                                <path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\" data-hs-event-238572417=\"1\"><\/path>\n                            <\/g>\n                        <\/svg>\n                <\/a>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/twitter.com\/ani_l19\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"Ani Gasparyan on Twitter\">\n                    <svg viewBox=\"0 0 512 512\" class=\"scriptlesssocialsharing__icon twitter\" fill=\"currentColor\" height=\"1em\" width=\"1em\" aria-hidden=\"true\" focusable=\"false\" role=\"img\">\n                            <path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path>\n                        <\/svg>\n                <\/a>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/www.crunchbase.com\/person\/ani-gasparyan\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" aria-label=\"Ani Gasparyan on Crunchbase\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" width=\"800px\" height=\"800px\" viewBox=\"0 0 24 24\" role=\"img\">\n                            <title>Crunchbase icon<\/title>\n                            <path d=\"M21.6 0H2.4A2.41 2.41 0 0 0 0 2.4v19.2A2.41 2.41 0 0 0 2.4 24h19.2a2.41 2.41 0 0 0 2.4-2.4V2.4A2.41 2.41 0 0 0 21.6 0zM7.045 14.465A2.11 2.11 0 0 0 9.84 13.42h1.66a3.69 3.69 0 1 1 0-1.75H9.84a2.11 2.11 0 1 0-2.795 2.795zm11.345.845a3.55 3.55 0 0 1-1.06.63 3.68 3.68 0 0 1-3.39-.38v.38h-1.51V5.37h1.5v4.11a3.74 3.74 0 0 1 1.8-.63H16a3.67 3.67 0 0 1 2.39 6.46zm-.223-2.766a2.104 2.104 0 1 1-4.207 0 2.104 2.104 0 0 1 4.207 0z\"\/>\n                        <\/svg>\n                <\/a>\n            <\/li><\/ul>\n            <\/div>\n            <div class=\"reviewer-info\"> \n                                                                            <span style=\"color:#6D7082;\" class=\"\">\n                Last updated on \n                28. Februar 2026 \n                <span class=\"post-info-separator\">| <\/span> \n                8 min read\n                \n            <\/span>\n                            <\/div>\n        \n        <\/div>\n    <\/div>\n    <div class=\"bookmark\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/08\/bookmark-add-2-1.svg\" alt=\"bookmark\" title=\"\">\n    <\/div>\n    <div class=\"tags\"><\/div>\n    <\/div>\n    <script type=\"module\" defer>\n      document.addEventListener(\"DOMContentLoaded\", function () {\n    \/\/ Get the current path from the URL\n    const path = window.location.pathname;\n\n    \/\/ Check if it starts with \/case-studies\n        if (path.startsWith(\"\/case-studies\")) {\n        const tagsElement = document.querySelector(\".tags\");\n        if (tagsElement) {\n        tagsElement.style.marginBottom = \"0\";\n        }\n        }\n        });\n        Array.from(document.getElementsByClassName(\"separator\")).forEach(el => {\n            el.textContent = \" > \";\n        });\n\n            var wpmlToggle = document.querySelector(\".language_switcher .wpml-ls-item-toggle\");\n            if (wpmlToggle) {\n                wpmlToggle.addEventListener(\"click\", function(e) {\n                    e.preventDefault();\n                    e.stopPropagation();\n                    var currentLang = this.closest(\".wpml-ls-current-language\");\n                    if (currentLang) {\n                        currentLang.classList.toggle(\"wpml-dropdown-open\");\n                    }\n                });\n                document.addEventListener(\"click\", function(e) {\n                    var openDropdown = document.querySelector(\".wpml-ls-current-language.wpml-dropdown-open\");\n                    if (openDropdown && !openDropdown.contains(e.target)) {\n                        openDropdown.classList.remove(\"wpml-dropdown-open\");\n                    }\n                });\n            }\n\n            var languageList = document.querySelector(\"#language-list\");\n            var dropdownArrow = document.querySelector(\".dropdown-arrow\");\n\n            if(languageList){\n                languageList.addEventListener(\"click\", () => {\n                    languageList.classList.toggle(\"active\");\n                    document.querySelector(\"#arrow\").classList.toggle(\"rotated\");\n                })\n            }\n                \n            function handleViewportChange() {\n                if(languageList) {\n                    if (window.innerWidth < 1280) {\n                        if(!languageList.classList.contains(\"mobile\")) {\n                            languageList.classList.add(\"mobile\");\n                            dropdownArrow.classList.add(\"mobile\");\n                        }\n                    } else {\n                        if(languageList.classList.contains(\"mobile\")) {\n                            languageList.classList.remove(\"mobile\");\n                            dropdownArrow.classList.remove(\"mobile\");\n                        }\n                    }\n                };\n            };\n\n            \/\/ If there is a small\/no space between reviewer and author name, reviewer moves to the first row\n            function update_post_info_layout() {\n                const author_name_element = document.querySelector(\".author-name\");\n                const reviewer_element = document.querySelector(\".reviewer-info\");\n                const post_info_container = document.querySelector(\".post-info\");\n\n                if(reviewer_element) {\n                    let distance_next_to_author, reviewer_fits_next_to_author; \n                    if(post_info_container && author_name_element) {\n                        distance_next_to_author = post_info_container.getBoundingClientRect().right - author_name_element.getBoundingClientRect().right;\n                        reviewer_fits_next_to_author = distance_next_to_author - reviewer_element.clientWidth >= 15;\n                    }\n\n                    if(!reviewer_fits_next_to_author) {\n                        reviewer_element.classList.add(\"the_first_row\");\n                    } else if (reviewer_fits_next_to_author && reviewer_element.classList.contains(\"the_first_row\")) {\n                        reviewer_element.classList.remove(\"the_first_row\");\n                    }\n                }\n            }\n\n            handleViewportChange();\n            update_post_info_layout();\n             \n            window.addEventListener(\"resize\", () => {\n                handleViewportChange();\n                update_post_info_layout();\n            });\n    <\/script>\n<p><span class=\"img-container\">\n<picture><source srcset=\"\/wp-content\/themes\/intentionally-blank\/assets\/case_studies\/Unison\/Unison_Main.webp\" type=\"image\/webp\" \/><\/picture>\n<picture><img decoding=\"async\" class=\"lazyload\" src=\"\/wp-content\/themes\/intentionally-blank\/assets\/case_studies\/Unison\/Unison_Main.jpg\" alt=\"NAR thumbnail\" title=\"\"><\/picture>\n<\/span><\/p>\n<ul>\n<li>DevsData LLC successfully hired top sales talent in France, Germany, and Poland for Unison Infrastructure&#8217;s European expansion.<\/li>\n<li>The case study discusses the recruitment strategy, challenges, and results in sourcing elite sales representatives across multiple markets.<\/li>\n<\/ul>\n<h2>Introduction<\/h2>\n<p><a href=\"https:\/\/unisoninfra.com\/\" rel=\"nofollow noreffer noopener\" target=\"_blank\">Unison Infrastructure<\/a>, a prominent American company headquartered in New York with over 100 employees, delivers innovative infrastructure solutions to clients worldwide. With a strong focus on expanding its presence across key European markets, including France, Germany, and Poland, Unison launched a strategic growth initiative aimed at accelerating market penetration and strengthening regional operations. To support this effort, the company partnered with <a href='\/recruitment\/' target='_blank'>DevsData LLC<\/a> to recruit high-impact sales professionals capable of driving commercial success and fostering local partnerships. This case study explores how DevsData LLC\u2019s targeted recruitment approach contributed to Unison\u2019s broader expansion goals, reinforcing their role as a trusted partner in navigating complex international hiring landscapes.<\/p>\n<h2>Project summary<\/h2>\n<p><span class=\"img-container\">\n<picture><source srcset=\"\/wp-content\/themes\/intentionally-blank\/assets\/case_studies\/Unison\/Unison_Website.webp\" type=\"image\/webp\" \/><\/picture>\n<picture><img decoding=\"async\" class=\"lazyload\" src=\"\/wp-content\/themes\/intentionally-blank\/assets\/case_studies\/Unison\/Unison_Website.jpg\" alt=\"NAR website design\" title=\"\"><\/picture>\n<\/span><\/p>\n<p>Unison Infrastructure engaged DevsData LLC to recruit three elite sales professionals to strengthen their European sales operations. The project required candidates with exceptional sales and business development skills, complemented by superior communication and interpersonal abilities that align with Unison\u2019s client-centric values. Working closely with Unison\u2019s New York-based director, DevsData LLC executed a strategic recruitment process that leveraged deep knowledge of European markets. Out of over 120 candidates sourced across all 3 target regions, DevsData LLC shortlisted just 9 for final interviews, demonstrating its commitment to precision over volume.<\/p>\n<p class=\"quote\">\u201cThe successful placement of candidates who seamlessly aligned with Unison\u2019s global strategy exceeded expectations and highlighted DevsData LLC\u2019s expertise in cross-border talent acquisition.\u201d<\/p>\n<p><span class=\"img-container\">\n<picture><source srcset=\"\/wp-content\/themes\/intentionally-blank\/assets\/case_studies\/Unison\/Unison_Summary.webp\" type=\"image\/webp\" \/><\/picture>\n<picture><img decoding=\"async\" class=\"lazyload\" src=\"\/wp-content\/themes\/intentionally-blank\/assets\/case_studies\/Unison\/Unison_Summary.jpg\" alt=\"NAR website design\" title=\"\"><\/picture>\n<\/span><\/p>\n<h2>Challenge<\/h2>\n<p>Unison\u2019s recruitment needs presented a multifaceted challenge. The company required candidates who met exceptionally high standards and were capable of navigating the unique market dynamics of France, Germany, and Poland.<\/p>\n<p>These were not entry-level sales roles. Specific sales requirements included a proven track record in closing high-value deals, expertise in consultative selling, and proficiency in managing complex sales cycles tailored to infrastructure solutions. These sales cycles tend to be lengthy and involve multiple stakeholders, including technical teams, procurement specialists, and top-level executives. That means candidates needed to be comfortable handling complex decision-making processes and skilled at connecting the solution to each client\u2019s bigger business goals. Beyond technical sales proficiency, candidates needed to demonstrate outstanding soft skills, such as emotional intelligence, adaptability, and polished client communication, to build strong, long-term partnerships with clients.<\/p>\n<p>The process demanded in-depth knowledge of each region\u2019s cultural and professional landscape, precise sourcing to identify best performers, and a rigorous evaluation system to ensure alignment with Unison\u2019s global objectives. The competitive European talent markets and a tight project timeline further intensified the need for efficiency without compromising quality.<\/p>\n<h2>DevsData LLC\u2019s approach<\/h2>\n<p>DevsData LLC implemented a strategic, multi-dimensional approach to meet Unison\u2019s recruitment goals:<\/p>\n<h3>Localized market insight <\/h3>\n<p>Leveraging its strong presence and years of experience in European <a href='\/case-studies\/tech-recruitment-experience-for-the-fashion-industry\/' target='_blank'>recruitment<\/a>, DevsData LLC brought deep, on-the-ground knowledge of the French, German, and Polish markets. With an established network and proven track record in these regions, the team was well-positioned to identify and attract top-tier local talent efficiently.<\/p>\n<div class=\"table-container\">\n<table style=\"width: 100%;\">\n<thead>\n<tr>\n<th><b>Country<\/b><\/th>\n<th><b>Key Hiring Focus<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>France<\/td>\n<td>Relationship-driven culture; prioritized candidates with strong networking abilities and polished formal communication.<\/td>\n<\/tr>\n<tr>\n<td>Germany<\/td>\n<td>Emphasis on precision and structure; targeted professionals experienced in technical sales and infrastructure-related processes.<\/td>\n<\/tr>\n<tr>\n<td>Poland<\/td>\n<td>Sought dynamic sales talent; focused on adaptability, fast market response, and building strong client rapport.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Their knowledge of <a href='\/case-studies\/memory-as-tech-recruitment-norwegian-saas-company\/' target='_blank'>local business practices<\/a>, cultural nuances, and industry trends enabled them to identify candidates who were both technically proficient and culturally aligned with Unison\u2019s objectives.<\/p>\n<h3>Targeted talent acquisition<\/h3>\n<p>DevsData LLC employed a broad, cross-platform sourcing strategy. They leveraged their extensive professional networks, built over years of recruitment in Europe, to connect with high-performing sales professionals in France, Germany, and Poland. Targeted digital outreach campaigns, utilizing platforms like LinkedIn and region-specific job boards, attracted candidates with proven expertise in infrastructure sales. <\/p>\n<p class='quote'>\u201cAdvanced vetting tools, including AI-driven candidate screening and skills-based assessments, filtered applicants so that only those with a demonstrated history of closing high-value deals and managing complex sales cycles advanced.\u201d<\/p>\n<p>This meticulous approach created a diverse, high-caliber candidate pool, providing Unison with access to the most qualified sales professionals in each market.<\/p>\n<h3>Expert-driven assessment<\/h3>\n<p>To ensure candidates met Unison\u2019s high standards, DevsData LLC brought in a senior sales specialist with 13 years of experience in sales and business development. This expert conducted in-depth interviews, assessing technical skills such as closing high-value deals, consultative selling, and managing complex sales cycles. <\/p>\n<p>They evaluated both business development strengths, such as client acquisition and pipeline management, and soft skills like negotiation, empathy, and clear communication. Through role-specific scenarios and behavioral assessments, candidates were tested for their ability to thrive in real-world situations.<\/p>\n<h3>Collaborative partnership<\/h3>\n<p>DevsData LLC maintained close alignment with Unison\u2019s New York-based director. They provided weekly progress reports, comprehensive candidate profiles with detailed insights into skills and cultural fit, and actively sought feedback to refine their approach. <\/p>\n<p>This collaborative dynamic allowed DevsData LLC to stay aligned with Unison\u2019s evolving needs, adapt quickly to strategic priorities, and delizver candidates who not only met but exceeded expectations. By maintaining open communication and a shared commitment to Unison\u2019s vision, DevsData LLC ensured the recruitment process was efficient, agile, and tailored to deliver measurable value for Unison\u2019s global objectives.<\/p>\n<h2>Results<\/h2>\n<p>DevsData LLC successfully placed 3 exceptional sales talent within 5 weeks from project kickoff, which is an impressive turnaround given the seniority of the roles and competitive nature of the European talent market. This success was driven by a highly targeted sourcing strategy, close collaboration with Unison\u2019s internal team, and a rigorous vetting process focused on both hard and soft skills.<\/p>\n<p>Filling these roles quickly was critical for Unison\u2019s broader expansion plans, enabling them to accelerate market entry and secure early client wins in France, Germany, and Poland. <\/p>\n<p>The table below summarizes the key contributions of each hire:<\/p>\n<div class=\"table-container\">\n<table style=\"width: 100%;\">\n<thead>\n<tr>\n<th><b>Country<\/b><\/th>\n<th><b>Candidate Profile<\/b><\/th>\n<th><b>Impact on Unison\u2019s Operations<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>France<\/td>\n<td>A seasoned professional with deep market insight, adept at closing high-value deals and using consultative selling to deliver persuasive, client-focused pitches.<\/td>\n<td>Strengthened Unison\u2019s regional presence through effective client engagement and deal-closing expertise.<\/td>\n<\/tr>\n<tr>\n<td>Germany<\/td>\n<td>A candidate with a strong blend of technical sales expertise and business development success, skilled in managing complex sales cycles.<\/td>\n<td>Drove strategic growth in a competitive market by leveraging structured sales processes.<\/td>\n<\/tr>\n<tr>\n<td>Poland<\/td>\n<td>A dynamic expert with outstanding communication skills and a proven ability to build client relationships through effective pipeline management.<\/td>\n<td>Contributed to immediate sales momentum by fostering strong client connections.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Unison\u2019s leadership expressed high satisfaction with the hires, praising their seamless integration, immediate impact on revenue growth, and alignment with the company\u2019s global standards. This successful outcome underscores DevsData LLC\u2019s ability to deliver elite sales talent in diverse European markets through localized expertise, thorough evaluation, and a client-focused approach. <\/p>\n<p>The case study serves as a powerful testament to their capability to execute complex recruitment projects, establishing them as a premier partner for organizations seeking experienced sales professionals, possessing both professional expertise and exceptional interpersonal skills.<\/p>\n<p>To learn how DevsData LLC can help your organization find exceptional sales talent, contact them at <a href=\"mailto:general@devsdata.com\" target=\"_blank\" rel=\"noopener\">general@devsdata.com<\/a> or visit <a href='\/' target='_blank' rel=\"noopener\">www.devsdata.com<\/a>.<\/p>\n<\/section>\n\n        <section class=\"author_section_container\">\n            \n            <p class=\"contact_on_twitter\">\n                Any questions or comments? Let me know on \n                <a href=\"https:\/\/twitter.com\/ani_l19\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Twitter\/X<\/a>.\n            <\/p> \n        \n            <div class=\"schedule-consultation\">\n                <div class=\"block-contact\">\n                    <p>Discover how IT recruitment and staffing can address your talent needs. Explore trending regions \n        like Poland, Portugal, Mexico, Brazil and more. <\/p>\n                <\/div>\n                <div class=\"contact-us-show schedule-consultation-button\">\n                    \ud83d\uddd3\ufe0f\n                    <span>Schedule a consultation<\/span>\n                <\/div>\n            <\/div>\n            <div class=\"author_section\">\n                <div class=\"author_photo_container\">\n                    <picture>\n                        <source srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.webp\" type=\"image\/webp\"> \n                        <source srcset=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\" type=\"image\/jpeg\">\n                        <img decoding=\"async\" class=\"avatar lazyload\" width=\"64\" height=\"64\" src=\"https:\/\/devsdata.com\/wp-content\/uploads\/2024\/02\/ani-gasparyan-min.jpg\" alt=\"avatar\" loading=\"lazy\" title=\"Ani Gasparyan\" >\n                    <\/picture>\n                    <a class=\"read_full_bio\" href=\"\/author\/ani-gasparyan\/\" aria-label=\"Read more from Ani Gasparyan\">Read full bio<\/a>\n                <\/div>\n                <div class=\"author_info_container\">\n                    <div class=\"author_info\" data-role=\"Author\">\n                        <h4 id=\"author_title\">\n                            <a href=\"\/author\/ani-gasparyan\/\" aria-label=\"Read more from Ani Gasparyan\">Ani Gasparyan<\/a>\n                            <span class=\"position\">Senior Copywriter and marketer<\/span>\n                        <\/h4>\n                    <\/div>\n                <\/div>\n                <div class=\"author_about\">\n                    <span>Ani is a marketing enthusiast and content writer. With 8+ years of expertise in marketing, she succeeded in developing engaging marketing collaterals, including blog articles, social media content, and other promotional materials. With a keen eye for detail and a knack for storytelling, she thrives in crafting compelling content that resonates with the target audience.<\/span>\n                    <div class=\"links\">\n                        <ul class=\"author_socials\">\n            <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/ani-gasparyan-15a7b3157\/\" aria-label=\"Check out Ani Gasparyan on LinkedIn\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\n                    <svg version=\"1.0\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\">\n                        <g id=\"linkedin5_layer\">\n                            <path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\" data-hs-event-238572417=\"1\"><\/path>\n                        <\/g>\n                    <\/svg>\n                <\/a>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/twitter.com\/ani_l19\" aria-label=\"Check out Ani Gasparyan on Twitter\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\n                    <svg viewBox=\"0 0 512 512\" class=\"scriptlesssocialsharing__icon twitter\" fill=\"currentColor\" height=\"1em\" width=\"1em\" aria-hidden=\"true\" focusable=\"false\" role=\"img\">\n                        <path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path>\n                    <\/svg>\n                <\/a>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/www.crunchbase.com\/person\/ani-gasparyan\" aria-label=\"Check out Ani Gasparyan on Chrunchbase\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" width=\"800px\" height=\"800px\" viewBox=\"0 0 24 24\" role=\"img\">\n                        <title>Crunchbase icon<\/title>\n                        <path d=\"M21.6 0H2.4A2.41 2.41 0 0 0 0 2.4v19.2A2.41 2.41 0 0 0 2.4 24h19.2a2.41 2.41 0 0 0 2.4-2.4V2.4A2.41 2.41 0 0 0 21.6 0zM7.045 14.465A2.11 2.11 0 0 0 9.84 13.42h1.66a3.69 3.69 0 1 1 0-1.75H9.84a2.11 2.11 0 1 0-2.795 2.795zm11.345.845a3.55 3.55 0 0 1-1.06.63 3.68 3.68 0 0 1-3.39-.38v.38h-1.51V5.37h1.5v4.11a3.74 3.74 0 0 1 1.8-.63H16a3.67 3.67 0 0 1 2.39 6.46zm-.223-2.766a2.104 2.104 0 1 1-4.207 0 2.104 2.104 0 0 1 4.207 0z\"\/>\n                    <\/svg>\n                <\/a>\n            <\/li>\n            <li>\n                <a href=\"mailto:ani.gasparyan@devsdata.com\" aria-label=\"Email Ani Gasparyan\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M64 112c-8.8 0-16 7.2-16 16v22.1l172.5 141.6c20.7 17 50.4 17 71.1 0L464 150.1V128c0-8.8-7.2-16-16-16zM48 212.2V384c0 8.8 7.2 16 16 16h384c8.8 0 16-7.2 16-16V212.2L322 328.8c-38.4 31.5-93.7 31.5-132 0zM0 128c0-35.3 28.7-64 64-64h384c35.3 0 64 28.7 64 64v256c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64z\"\/><\/svg>\n                <\/a>\n            <\/li><\/ul>\n                        <a class=\"recruitment_link\" href=\"\/recruitment\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                            Read more about our IT staffing services\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M5 12H19\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                                <path d=\"M12 5L19 12L12 19\" stroke=\"#000\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path>\n                            <\/svg>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"tags-author \">\n                \n            <\/div>\n        <\/section>\n    \n","protected":false},"author":27,"featured_media":0,"template":"","class_list":["post-150007","case_study","type-case_study","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/devsdata.com\/de\/wp-json\/wp\/v2\/case_study\/150007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsdata.com\/de\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/devsdata.com\/de\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/devsdata.com\/de\/wp-json\/wp\/v2\/users\/27"}],"wp:attachment":[{"href":"https:\/\/devsdata.com\/de\/wp-json\/wp\/v2\/media?parent=150007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}